"You're not hiring staff. You're trying to bring back awareness from the dead", that's the point Julie South makes today.

Most vet clinics think they have two options: advertise when hiring, or do nothing when fully staffed.

But that "doing nothing" phase is costing you more than you realise — and it's not just the job board fees you see on invoices.

When you go dark between hires, four things are quietly draining your budget. Most clinics never add these up. When they do, the number is shocking.

There's a third option you didn't know you had. It doesn't require you to always be in recruitment mode, it takes less time than you think, and it stops the expensive start-from-scratch pattern for good.

Julie South - Australasia's Culture Storytelling Thought Leader and Hosts - walks you through what's actually costing you, shows you how to calculate your own number, and gives you something to do this week that changes the pattern.

LINKS:

Linkedin

Email

VetClinicJobs

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

What Support Actually Looks Like: Two Vet Nurses on Corporate vs Private Practice

Brooke and Abi are both veterinary nurses at VetsOne. One's been there two years, the other nearly two. Both came from clinics where they felt unsupported. Both found something different.

In this episode:

• What "support" actually looks like when teammates pick up the slack on rough days
• How Brooke discovered a passion for palliative care she didn't know she had
• Why Abi's weight management clinic idea sat in her head for months before she finally mentioned it
• The difference between corporate and privately owned clinics from nurses who've worked both
• Weekly role rotations that pair nurses with different vets daily—and why they like it
• What it's like when directors actually say "yes, you've got my full support"

Worth listening for:

Brooke: "At my first clinic job, I didn't have a lot of support, but at VetsOne, I've noticed a big step up. There's been a lot of support, a lot of good banter as well."

Abi: "I was a little bit scared and intimidated because my way of thinking was, what if it's a flop? Or what if no one signs up and then it's embarrassing... I just wish I actually started sooner because it turned out better than I expected."

On the team culture: "We get the job done but we give each other a hard time, but in a good way."

If you're a veterinary nurse wondering what genuine support looks like, or a vet wondering what kind of team actually backs your ideas, this conversation shows you.

Coming next: Episode 1014 with Dr Sharon Marshall, one of VetsOne's three directors. She knew at age 5 she'd be a veterinarian—now she's choosing to step back from clinical work to build the team.

Links:

• Position details: https://vetclinicjobs.com/vetsone
• Episode page: https://veterinaryvoices.com/1013
• Contact Julie: julie@vetclinicjobs.com

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications.

Then nothing happens.

So they rewrite the ad, add more platforms, spend more money. Still nothing.

They're advertising without marketing. And advertising without marketing is just shouting into a void where nobody's listening.

In this episode Employer Brand Marketing Specialist, Julie South walks through why posting job ads - no matter how well written - isn't employer brand marketing, and why most clinics are stuck in a false choice that keeps them starting from zero every single time they recruit.

Most clinics bounce between two options their entire existence: ON (actively advertising, spending money across multiple platforms) or OFF (fully staffed, spending nothing on recruitment). Sadly, they don't see a third option.

But there is one.

Tune in - you'll get a simple yes/no question this week that instantly tells you whether you're doing marketing or just advertising.

This is Episode 3 in our Employer Brand Marketing 101 series.

If you've been stuck in the on/off start/stop pattern for years and don't know how to break it, email Julie directly at julie@vetclinicjobs.com.

Next week: what the on/off start/stop pattern is actually costing you - far more than just subscription fees.

Julie South is a Vet Clinic Employer Brand Marketing specialist.

Links mentioned in episode:

Struggling to get results from your job advertisements? The VetClinicJobs platform is the place to post your next job vacancy - get in touch with Lizzie at VetClinicJobs

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs