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Your job title has just 3 seconds to stop veterinary professionals from scrolling past your opportunity—are you making them count?

Join host Julie South in this game-changing episode as she reveals why "Veterinarian Required" and "Vet Nurse Position" are killing your hiring success. If you're tired of posting job adverts that disappear into the void, this episode could be your wake-up call.

You'll discover:

• The harsh reality of why generic job titles are costing you the best veterinary professionals
• The three-part formula for titles that make veterinary professionals stop and click (hint: one part they'll never expect)
• The word that veterinary professionals are scanning for—and the fatal mistake that buries it
• Why "No After Hours, Great Team" beats "Veterinary Nurse Position" every single time
• The biggest mistakes clinic owners make with job titles (and how to avoid them)
• Why your amazing practice culture means nothing if jobseekers never click to read about it
• The one question you must ask about your current job titles (spoiler: it might sting)

This week's actionable takeaway: Transform your boring job titles into click-worthy opportunities that reflect what makes YOUR practice special. Because your perfect hire can't apply if they never see your job.

Part of the essential job advertising series every veterinary practice owner needs to hear. Whether you're struggling to fill positions or just want to attract better veterinary professionals, these strategies will revolutionize how you think about job titles.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

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We tackle how writing effective job requirements can transform your veterinary clinic's hiring success by focusing on potential rather than unrealistic wishlists.

The perfect veterinary team member often doesn't check every box but brings the right attitude and growth mindset to thrive in your specific environment.

What Julie South covers in this episode:

• Too many job adverts read like impossible wishlists rather than realistic requirements
• Understanding the crucial difference between absolute "must-haves" and developable "nice-to-haves"
• Use the test: "Would I hire someone perfect in every other way who lacks this requirement?"
• Lead with growth potential instead of demanding specific experience levels
• Be specific about what communication and skills actually look like in your practice
• Show jobseekers the path to developing "nice-to-have" skills at your clinic
• Avoid the experience trap - more years doesn't automatically equal better fit
• Success comes from focusing on what someone needs to thrive in your specific environment
• Writing your requirements in your own words attracts professionals who understand your actual needs

Ready to write job requirements that attract the right veterinary professionals without scaring people away? Visit vetclinicjobs.com where Lizzie and the team will help you craft requirements that reflect what you actually need, not what you think you should ask for.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Send us a text

In today's competitive veterinary job market, skilled professionals have choices about where they work, making your clinic's culture your competitive advantage. This episode explores three practical strategies to showcase your genuine team culture in job ads to attract jobseekers who'll be the perfect cultural fit.

• Culture isn't just a nice-to-have—it's what makes jobseekers choose your clinic over others
• The "BBQ test": what team members would honestly say about your workplace when you're not around
• Show collaboration in action through specific stories rather than generic claims
• Highlight unique traditions that reveal your workplace's human side
• Share growth stories demonstrating how team members have developed professionally
• Traditional job boards limit your ability to showcase culture effectively
• Authenticity is crucial—job seekers can spot fake enthusiasm from a mile away
• Even "ordinary" clinics have special cultural elements they take for granted
• Avoid overselling or exaggerating your culture with unrealistic claims
• Don't reduce culture to perks—focus on team interactions and support

Visit vetclinicjobs.com for a job board that gives you space to tell your story, showcase your culture, and include photos without cramming your clinic's unique personality into a tiny text box.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs