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Your job ad has been up for months and you still see zero suitable applications.

Here's the harsh reality: we're in a global veterinary professional shortage with more jobs than jobseekers.

Some clinics are getting great applications while others get crickets.

Most clinics are still advertising like it's 2010—writing job ads that focus entirely on what they need from employees, not what employees want from them.

They list requirements like shopping lists: "Must have 3 years experience, must work weekends, must be comfortable with surgery"—but nothing about why their clinic is special or what makes working there genuinely rewarding.

In this Episode Julie Covers :

• The three-strategy framework that actually works in shortage markets to get veterinary professionals to notice, read and apply to your ads
• Why leading with "we need a veterinarian who can..." kills applications and the flip technique that transforms employer-focused ads into jobseeker magnets
• Why clinical competence is now assumed and what veterinary professionals are actually choosing based on instead
• How traditional job boards force you into templates that strip away your clinic's personality (and why clinic showcasing is just as important as job posting)
• The fatal mistake of treating job ads like shopping lists when you should be competing on the whole employment experience

This week's actionable takeaway: Count how many sentences in your current job ad focus on what you need versus what the jobseeker gets—if it's weighted towards your needs, flip it.

Essential listening for veterinary practice owners who want to attract applications instead of hoping for them.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

LINKS MENTIONED IN THIS EPISODE:

Email Lizzie

Email Tania

Job Advertisement Market Intelligence Report - Australia New Zealand

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

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Ever caught yourself about to hire someone who won't do weekend rosters, even though everyone else on your team has to? You're not alone - and you're about to create serious team resentment.

When veterinary practices get desperate to fill positions, they start compromising on core requirements that affect the whole team. Suddenly you're willing to hire someone who skips after-hours responsibilities, or you're rushing background checks just to get bodies through the door. The result? The wrong person creates more problems than having no one at all.

You'll discover:

• Why phrases like "immediate start required" make quality veterinary professionals wonder what's wrong with your clinic
• The three-strategy framework that attracts the right people fast without lowering your standards
• How VetClinicJobs' REAL+STORY approach gets suitable veterinary professionals applying within weeks (averaging 7 weeks from start to hire)
• The fatal mistake that turns urgent hiring into a team morale disaster

This week's actionable takeaway: Transform your urgent job ads from desperate to strategic by removing panic language and replacing it with professional urgency that attracts quality veterinary professionals.

Essential listening for veterinary practice owners who've been struggling to fill positions and are running out of runway.

Contact Information:

• Tania: tania@vetclinicjobs.com
• Lizzie: lizzie@vetclinicjobs.com
• Website: https://vetclinicjobs.com

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Send us a text

You've just finished writing what you think is a brilliant job advert. But have you done this: taken your generic clinic template, swapped out "veterinarian" for "veterinary nurse," hit publish, and wondered why you're not getting quality applications?

Here's the likely reality: what attracts veterinarians doesn't necessarily attract veterinary nurses, and what motivates veterinary nurses might not resonate with your support team. Yet most vet clinics use the exact same generic template with just a title change—completely missing what each role actually cares about.

In This Episode You'll Discover:

• Why veterinarians want to know about case variety and mentorship opportunities while nurses care about teamwork and being valued for their expertise
• The three key strategies for tailoring job adverts that speak directly to each role you're hiring for
• How to address role-specific concerns (like veterinarians worrying about isolation or nurses feeling undervalued)
• Why describing veterinary nurses as "helping the vet" kills applications from skilled professionals
• The fatal mistake of making support staff roles sound like afterthoughts instead of meaningful team contributions

This week's actionable takeaway: Rewrite your current job adverts using role-specific value, concerns, and growth opportunities—transform generic templates into targeted messages that attract the right professionals for each position.

Essential listening for veterinary clinic owners who want to attract veterinarians, veterinary nurses, and support staff who are genuinely excited about their specific role in your clinic.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs