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P&L: Priorities & Lifestyle

P&L: Priorities & Lifestyle

By: Rob Schulz
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P&L (Priorities and Lifestyle) Podcast with Rob Schulz is a show for business owners. Join us as host and financial planner Rob Schulz connects with business owners and experts to talk about business building, life, money — and the all-important transition out of the business, which is a challenge and an opportunity for everyone who steps on this path. See our disclosures here - https://www.schulzwealth.com/ Economics
Episodes
  • P&L Episode 93: Navigating Health Insurance Before (And After) 65 - with Jon Thurmond
    Apr 8 2026
    This week on P&L, I'm joined by Jon Thurmond, a life and health insurance specialist at Axis Financial and a longtime partner in our planning process. This episode dives into why your health is actually a greater predictor of retirement success than your assets, and why waiting for a medical issue to arise is like "closing the barn door after the horses have gotten out." Jon shares his expert insights on navigating the complex "alphabet soup" of Medicare, the mid-50s "sweet spot" for long-term care insurance, and the various ways to bridge the health coverage gap if you retire before age 65. We also discuss the vital business side of insurance - explaining why an unfunded buy-sell agreement is just a piece of paper and how key person coverage can protect your company's future. Tune in this week on P&L to learn how to proactively manage your health risks and ensure your financial plan survives the "what-ifs." Learn more at axisfin.com or contact Jon at jon@axisfin.com. "The greatest predictor of a successful retirement is health. It's more important than building the assets." — Rob Schulz This week on Priorities & Lifestyle: The Health Hurdle: Why being "proactive" is the only way to avoid the rising costs of insurance stacking. Navigating the Medicare Maze: Understanding Part B timing, the 63-day enrollment window, and the "alphabet soup" of supplemental plans. Long-Term Care Strategies: Why 10-pay policies and mid-50s enrollment provide the best protection against rising premiums. Funding the Buy-Sell: The difference between a legal document and a financially backed plan that actually protects business partners. Bridging the Gap: Comparing ACA Marketplace plans, short-term medical, and faith-based coverage for early retirees. Our Favorite Quotes: "A lot of brokers can give you prices, but I feel like our business is more geared towards the service side, making sure people properly understand what they're getting." - Jon Thurmond "The biggest thing that we can't predict in a person's life is how much money health-related expenses are going to cost them." - Rob Schulz "If you don't fund a buy-sell agreement, then it's just a piece of paper. It's a plan, but there's no financial backing." — Jon Thurmond About Rob Schulz and P&L Priorities & LIfestyle Podcast The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company. Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation. Follow Rob on LinkedIn Follow Schulz Wealth on LinkedIn Follow Schulz Wealth on Facebook Order Rob's book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle Subscribe to the podcast here: Apple Podcast Spotify Audible And, if you enjoy the show, please leave a review to help others discover the podcast. *You're listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.
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    55 mins
  • Scaling a Sandwich Empire: From 1 to 37 Stores (with Chad Huffhines)
    Mar 4 2026

    This week on P&L, I'm joined by Chad Huffhines, a prolific Jersey Mike's franchisee who has mastered the art of rapid scaling. This episode dives into Chad's transition from the corporate world at Chipotle to building a sandwich empire that grew from a single store in 2010 to 37 locations today. Chad shares his unique perspective on the "economy of scale," explaining why growth actually becomes easier once you move past the initial "wall" of six stores and how a deep pool of internal talent is a business's greatest asset. We also discuss the non-negotiable hierarchy that governs his life - God, family, and then work - and how he is currently navigating the transition of bringing his son into the business as a 50/50 partner.

    Tune in this week on P&L to learn how to scale a high-volume operation without losing sight of the values that started it all.

    Reach out to Chad at chadehuffhines@gmail.com

    "Put God first, put your family next, and then this job comes third... you have to have this job to take care of your family, but don't forget God's right there too." - Chad Huffhines

    This week on Priorities & Lifestyle:
    • The Leap from Corporate to Entrepreneurship: Transitioning from the "honeymoon" phase of a growing brand to owning the risk yourself.

    • Breaking Through the Scaling "Wall": Why the jump from six to nine stores is the hardest period and how to survive it.

    • The Power of Internal Promotion: Building a leadership team from the ground up - from 16-year-old crew members to professional area managers.

    • Structuring the Family Buyout: Navigating 50/50 partnerships with the next generation and securing financing for legacy stores.

    Our Favorite Quotes:
    • "Growth creates opportunity... it allows the general manager to give an opportunity to the next person." - Chad Huffhines

    • "If you're not growing, you're dying. There's none of this middle ground." - Rob Schulz

    • "I take my weaknesses and find somebody who is good at them... you take your leg up and give it to somebody on your team." - Chad Huffhines

    About Rob Schulz and P&L Priorities & LIfestyle Podcast

    The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

    Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

    Follow Rob on LinkedIn

    Follow Schulz Wealth on LinkedIn

    Follow Schulz Wealth on Facebook

    Order Rob's book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

    Subscribe to the podcast here:

    Apple Podcast

    Spotify

    Audible

    And, if you enjoy the show, please leave a review to help others discover the podcast.

    *You're listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

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    54 mins
  • Life After the Sale, with Rick Larkin
    Jan 7 2026

    This week on P&L, I'm joined by Rick Larkin, the former president and co-founder of a transportation company. This episode dives into Rick's entrepreneurial journey, from bootstrapping a trucking company in 2011 to its strategic sale in late 2022. Rick shares his "numbers-first" approach to business, why he prioritized profit over top-line revenue, and the critical importance of surrounding himself with partners who were smarter than him in their respective fields. We also discuss the personal side of a major business transaction; the transition from being "Mr. Relevant" to finding a new purpose, and how prioritizing health and family has become his latest "profit center."

    Tune in this week on P&L to learn how to build a business with the end in mind and successfully navigate the transition that follows.

    "If we can't be a good business at 10 trucks...what makes us think we can be a good business at 100 million dollars?" - Rick Larkin

    This week on Priorities & Lifestyle:

    • The Reality of Bootstrapping a Business from Scratch

    • Why Focusing on Profit Over Revenue is Key to Long-Term Success

    • The Strategy of Diversifying Revenue Streams within a Single Industry

    • Navigating the "Risk Side" and Knowing When it's Time to Sell

    • Life After the Sale: Finding New Purpose and Prioritizing Health

    Our Favorite Quotes:

    • "Surround yourself with those that are way smarter than you are. Don't be the smartest person in the room." - Rick Larkin

    • "Selling and getting our affairs into order... I sleep better, everything about it today is better." - Rick Larkin

    • "Life after the sale is different... I struggle with not being relevant. The world does go on without you." - Rick Larkin

    About Rob Schulz and P&L Priorities & LIfestyle Podcast

    The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

    Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

    Follow Rob on LinkedIn

    Follow Schulz Wealth on LinkedIn

    Follow Schulz Wealth on Facebook

    Order Rob's book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

    Subscribe to the podcast here:

    Apple Podcast

    Spotify

    Audible

    And, if you enjoy the show, please leave a review to help others discover the podcast.

    *You're listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

    Show more Show less
    53 mins
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