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Cassie Niekamp returns for round two! The owner of a fencing business in Columbus, she and Jack Carr discuss the unique challenges and opportunities in the fencing industry, especially in relation to the economy and market diversification. They’ll also look into business models, B2B marketing strategies, operational efficiencies, and the significance of customer service.

What are the risks and rewards of government contracts, the utility of digital tools for improving sales processes, and the vital role of subcontractors in managing workloads? The Owned and Operated podcast has got your answers, so stick around for more information in the world of HVAC, electrical, plumbing, and fencing growth!

00:00 Introduction to Owned and Operated
00:26 Transforming PPC Despair into Success
01:03 Deep Dive with Cassie Niekamp on Fencing Business Dynamics
03:57 Exploring B2B Marketing Strategies and Challenges
05:56 Navigating Business Growth and Operational Challenges
16:33 Leveraging Technology for Efficiency in Sales
20:13 Subcontracting Dynamics and Quality Control in Business
22:58 Empowering Women in the Trades and Customer Communication
25:35 Closing Remarks and Invitation to Breaking 5 Million Camp"

Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Cassi Niekamp: @cassiniekamp on Twitter

Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/

Contact the Owned and Operated plumbing, HVAC, and electrical growth podcast

• www.ownedandoperated.com
• info@ownedandoperated.com

*Review us on Apple Podcasts*

More Ways To Connect

• The Owned and Operated YouTube channel
• The Owned and Operated Weekly Insights Newsletter (Twice A Week)

Send us a Text Message.

In this episode of Owned and Operated, John and Jack welcome back Cassi Niekamp to the show, a home service entrepreneur who has significantly grown her business in the fencing business. Cassi shares her experience acquiring a 39-year-old home service business in Columbus, Ohio, and transforming it from a small-scale operation with outdated practices into a successful company with a revenue of 3 million and aiming for 5 million.

Cassi details the pivotal changes that propelled her growth, including hiring an operations manager, incorporating software tools, and focusing on commercial over residential services for better margins and scalability. The crew also discusses challenges like customer segmentation, hiring, and managing cash flow for growth projects, all while navigating the complexities of small business ownership and personal milestones, such as having a baby.

00:00 Introduction to Owned and Operated
00:42 Cassi's Business Journey: From Acquisition to Growth
02:25 Operational Changes and Team Expansion
04:35 The Impact of Personal Milestones on Business Growth
04:47 Strategic Pivots and Key Business Decisions
09:41 The Role of an Ops Manager in Scaling the Business
13:09 Navigating Business Challenges and Opportunities
13:45 Embracing Legal Marijuana: A Business Perspective
14:33 Certifications and Business Operations Insights
15:02 Promo: Engaging with Weekly Business Insights
15:25 The Power of Internal Promotion and Department Success
16:23 Strategic Customer Segmentation and Market Expansion
18:19 Navigating Commercial Projects and Financial Strategies
23:09 The Excitement of Large-Scale Projects and Company Growth
26:55 Exploring New Markets and the Challenges of Government Bids
27:46 Personal Reflections on Business Strategy and Culture
30:33 Closing Remarks and Invitation for Engagement

Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Cassi Niekamp: @cassiniekamp on Twitter

Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/

Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews

Don't forget to subscribe! 🙏
Youtube: @OwnedandOperatedPodcast
X: @ownedoperatedco

Contact the Owned and Operated plumbing, HVAC, and electrical growth podcast

• www.ownedandoperated.com
• info@ownedandoperated.com

*Review us on Apple Podcasts*

More Ways To Connect

• The Owned and Operated YouTube channel
• The Owned and Operated Weekly Insights Newsletter (Twice A Week)

Send us a Text Message.

In this episode of 'Owned and Operated,' host John Wilson and guest Rich Jordan discuss the intricacies of running a home service business, focusing on the residential plumbing, HVAC, and electric sectors.

They delve into the challenges of maintaining profitability in the HVAC installation sector, exploring the unpredictability of business demands, material cost fluctuations, and the impact of seasonal changes. The conversation highlights the importance of precise job costing, optimizing gross margins, and strategic planning to stabilize and grow the business.

They touch upon the dynamics of partnerships, acquisitions, and the decision-making process between being a big fish in a small pond or a small fish in a big pond within the competitive landscape of home service businesses.

00:00 Introduction to Owned and Operated
00:30 Weekly Insights Newsletter Promo
01:05 Special Guest: Rich Jordan's Second Appearance
01:24 Navigating the HVAC Business Landscape
03:32 The Unpredictability of HVAC Install Business
05:14 Strategies for Smoothing Out Seasonal Variations
07:13 Leveraging Technology for Business Efficiency
10:06 Exploring Gross Margin Challenges in HVAC
14:48 The Journey of Business Expansion and Acquisitions
16:55 Shared Services: A Double-Edged Sword
20:05 The Power of a Strong Business Partnership
23:20 Future Plans and Organic Growth Strategies
25:53 Big Fish in a Small Pond vs. Small Fish in a Big Pond
29:54 Closing Thoughts and Workshop Announcement

Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Rich Jordan: @StrongPointRich on Twitter

Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/

Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews

Don't forget to subscribe! 🙏
Youtube: @OwnedandOperatedPodcast
X: @ownedoperatedco
SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1
APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545
www.ownedandoperated.com

Contact us: info@ownedandoperated.com

Contact the Owned and Operated plumbing, HVAC, and electrical growth podcast

• www.ownedandoperated.com
• info@ownedandoperated.com

*Review us on Apple Podcasts*

More Ways To Connect

• The Owned and Operated YouTube channel
• The Owned and Operated Weekly Insights Newsletter (Twice A Week)