The HVAC Marketing System That Will Dominate 2026

If you’re trying to win in HVAC in 2026… most of what you’ve been told about marketing is wrong.

Contractors are wasting thousands on agencies, chasing “leads,” and relying on channels they don’t actually control.

In this solo episode, John breaks down the exact HVAC marketing system he’s using to scale one of the largest non-private equity-backed home service companies in Ohio—and what’s actually working right now.

This isn’t theory. It’s what’s driving real calls, real jobs, and real growth.

If you’re stuck in feast-or-famine, trying to grow past $1M, or scaling toward $10M+, this is the playbook.

What You’ll Learn:

• The difference between controllable vs. uncontrollable demand (and why it matters)
• The exact channels driving consistent HVAC leads today (SEO, Google Ads, LSA, direct mail)
• Why most contractors underinvest in marketing—and how it holds them back
• The “speed to lead” system that turns missed calls into booked jobs

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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