On Top of PR with Jason Mudd Podcast Por Jason Mudd Axia Public Relations arte de portada

On Top of PR with Jason Mudd

On Top of PR with Jason Mudd

De: Jason Mudd Axia Public Relations
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Jason Mudd is a professional public speaker, trusted adviser, and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, Jason has worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in 2002, ranked by Forbes as one of America’s Best PR Agencies. Jason is a certified PR Measurement Master, and clients love his commitment, candor, innovation, passion, and his award-winning team. Jason also writes about public relations best practices for 43 American City Business Journals across the U.S., public relations industry trade media, and other national business news outlets. He’s also the host of Axia’s podcast, On Top of PR. On Top of PR is a videocast to help corporate communications and marketing leaders leverage the power of PR to build a strong brand and great reputation. Every other Tuesday, we have a featured guest and discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring PR professional stay on top of PR. Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.© 2023 Axia Public Relations Economía Marketing Marketing y Ventas
Episodios
  • Ageism in the workplace: Hiring bias, careers, and the future of work
    Apr 14 2026

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    In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.

    Tune in to learn more!


    Meet Our Guest:

    Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP’s Work and Jobs and Financial Resilience initiatives, helping individuals over 50 strengthen their competitiveness in the labor market and access meaningful employment opportunities. Carly also works to eliminate age discrimination and promote inclusive hiring practices across organizations.


    Five things you’ll learn from this episode:

    1. How ageism in the workplace impacts job seekers and employees over 50 years old

    2. The biggest challenges experienced professionals face when seeking new opportunities

    3. How department leaders can effectively support and manage multigenerational teams

    4. Best practices hiring managers can use to better support experienced talent

    5. Practical ways employees and coworkers can help create a safe, inclusive, and high-performing workplace


    Quotables

    “AARP is fighting every day to end age discrimination in the workplace and educate consumers, knowing their rights, as well as educating employers on the value that older workers bring to an organization.” — Carly Roszkowski

    “Networking and knowing someone is still a really great way to start your job search.” — Carly Roszkowski

    “60% of workers 50 and older have said that they would love to learn new skills for their job or on the job.” — Carly Roszkowski

    “Research shows that there's increased innovation, increased creativity, better problem solving when you have a mix of ages, mix of different backgrounds, or from different points of view.” — Carly Roszkowski

    “Mirror the language; reflect the terminology that you see in the job description in your application.” — Jason Mudd


    If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.


    Guest’s contact info and resources:

    Carly Roszkowski on LinkedIn

    AARP website

    AARP Works and Jobs Resources

    AARP Employer Resource Center

    Older Workers are Building Tech Skills Research


    Additional Resources:

    How to calculate the true cost of hiring an employee

    Listen to more episodes of the On Top of PR with Jason Mudd podcast.

    Find out more about Axia Public Relation

    Support the show

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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    44 m
  • Embedded AI: The future of PR and communication workflows
    Apr 7 2026

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    In this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.

    Tune in to learn more!

    Meet Our Guest:

    Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility in an AI-driven world.

    Five things you’ll learn from this episode:

    1. Why embedded AI is more effective than standalone assistants in PR workflows
    2. How AI preserves messaging consistency and insight accuracy across teams
    3. Ways to make PR teams more adaptable in real time using AI
    4. How AI-powered media intelligence predicts trends and shifts in reputation
    5. Strategies to integrate AI into every stage of PR: discovery, outreach, monitoring, and reporting

    Quotables

    • “Being able to take advantage of AI is knowing what everyone's doing right now and figuring out which stages of our workflow can benefit from AI and having the right tooling to do that.” — @Greg Galant
    • “The PR profession's been doing generative engine optimization even before generative AI came to be because when these AI systems were built, they were all trained on news data.” — @Greg Galant
    • “The work we did a year ago or two years ago is even more valuable today than it was then.” — @Greg Galant
    • “There's two big buckets. One is: How does AI influence PR, and how does PR influence AI?” — @Greg Galant
    • “We have to look at this from a macro and a micro level and keep testing and tweaking what we're doing and improving upon it.” — @Jason Mudd

    If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.

    Guest’s contact info and resources:

    • @gregory on X
    • @gregory on Instagram
    • Gregory Galant on LinkedIn
    • Muck Rack website
    • Muck Rack Daily
    • Generative Pulse by Muck Rack
    • The State of Journalism and PR 2022 reports with Greg Galant

    If you like this episode, you're going to love this:

    • 95% of AI citations come from PR content
    • How generative AI uses earned media coverage (fueling PR’s resurgence)
    • Getting more media coverage by making journalists’ lives easier
    • The PR playbook for getting recommended by AI with Unusua

    Support the show

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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    22 m
  • Why isn’t your press release getting any coverage?
    Mar 31 2026

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    In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.


    Five things you’ll learn from this episode:

    1. Five reasons your news release isn’t getting coverage

    2. Understanding the move from “press releases” to news releases

    3. Common mistakes that cause press releases to be ignored

    4. How to write headlines and content that attract attention and clicks

    5. Adopting an audience-first mindset to make your news releases effective


    Quotables

    “A journalist or reader is asking, ‘Why should I care?’ ‘Why now?’ and ‘Why does this matter now?’ And if you don't answer that in the first few lines of your pitch or your news release, you lose that audience.” — @jasonmudd9

    “Safe content doesn't get shared; it gets ignored.” — @jasonmudd9

    “Your content now competes in search, AI, and social feeds. Structure matters. You need clear headlines, direct language, and answer-driven content.” — @jasonmudd9

    “Shift your mindset from ‘What do we want to announce?’ to ‘What would someone care [about], click, and share?’ Define your audience, validate your angle with data, and write like a journalist.” — @jasonmudd9

    “Coverage isn't requested; it's earned. It starts with how you think about the story before writing.” — @jasonmudd9


    If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.


    Guest’s contact info and resources:

    Jason Mudd on X

    Jason Mudd on LinkedIn

    Listen to more episodes of the On Top of PR podcast.

    Find out more about Axia Public Relations.

    Axia Public Relations resources

    1:1 consultations and training with Axia

    10 2026 press release tips marketers aren’t going to like


    Additional Resources:

    What's the difference between press releases and public relations?

    What’s the difference between newswire and press release distribution wire agencies?

    How press releases are powering generative engine optimization and answer engine optimization

    3 elements of an effective news release

    Support the show

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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    17 m
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