Welcome to another engaging episode of MOJO: The Meaning of Life and Business. In this episode, host Jennifer Glass engages in an insightful conversation with Annette Mashi, an expert in nurturing client relationships through effective email strategies. They delve into the nuances of email communication, exploring the importance of email tone, the significance of directing recipients to specific locations, and the crucial role of consistency in communication. Annette shares her expertise on segmenting and personalizing email lists, highlighting the power of tailored content in nurturing client relationships. The discussion also delves into the art of crafting compelling content and storytelling to engage recipients and guide them through the buyer's journey. Join us as we unravel the secrets to impactful email communication and nurturing client relationships on MOJO: The Meaning of Life and Business.

Keywords:

writing styles, email tone, brand identity, jargon, contact information, top-of-mind awareness, reactivating email lists, nurturing relationships, segmentation, tailored email campaigns, buyer's journey, prospect's needs, email list management, relocating, social media algorithms, customer relationships, engaged email list, lead magnets, welcome sequence, nurturing sequence, providing value, email personalization, direct mail, email frequency, compelling story, catchy title, call to action, email length, P.S.

About my guest: Annette Mashi is the Owner of Write Wizards, where she creates magic with words. Born and raised in the Philadelphia suburbs, Annette has been living in Israel for over 25 years. She has a degree in Computer Science and Architecture, both from Drexel University and is a certified project manager. She enjoys writing, telling stories, and shining the light on the magical abilities of female business coaches, consultants, and service providers.Annette Mashi is the Owner of Write Wizards, where she creates magic with words. Born and raised in the Philadelphia suburbs, Annette has been living in Israel for over 25 years. She has a degree in Computer Science and Architecture, both from Drexel University and is a certified project manager. She enjoys writing, telling stories, and shining the light on the magical abilities of female business coaches, consultants, and service providers.

Connect with Annette on Facebook, LinkedIn, and on the web at https://www.writewizards.com/