Nonprofit Marketing Minutes Podcast Por Dr. Colleen Kendrick arte de portada

Nonprofit Marketing Minutes

Nonprofit Marketing Minutes

De: Dr. Colleen Kendrick
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A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.2024 Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Maximizing the Value of Email Marketing: Crafting Emails that Get Opened and Read

    Maximizing the Value of Email Marketing: Crafting Emails that Get Opened and Read
    Sep 8 2025
    Your subject line is the front door to your email. Will people want to open it? Colleen shares how to craft emails people actually open, read, and take action on:
    • Lead with strong subject lines
    • Design for scanning with short paragraphs + bullet points
    • Use 1 clear call-to-action that stands out
    • Always preview on mobile before sending
    Want your emails to work harder for your mission? Start here. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    2 m
  • Maximizing the Value of Email Marketing EP1: Building a Strong Foundation - Lists, Segments and Goals

    Maximizing the Value of Email Marketing EP1: Building a Strong Foundation - Lists, Segments and Goals
    Aug 29 2025
    Your email list is one of the most valuable marketing assets your nonprofit has, but only if you’re using it well! In this episode of Nonprofit Marketing Minutes, Colleen shares why list segmentation, clear goals, and subscriber engagement are the foundation of email success. When done right, email marketing builds stronger connections, drives donations, and keeps your community engaged. Listen now, and stay tuned for the next episode where Colleen dives into crafting emails that get opened and read. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    3 m
  • Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion

    Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion
    Aug 22 2025
    Nonprofit myth: “Overhead = waste.” Truth: Overhead = impact. In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler.
    • Tune in to learn how to:
    • Reframe overhead as mission-critical
    • Educate donors
    • Push back on unrealistic funding caps
    Strong missions need strong foundations. Let’s change the narrative. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    3 m
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