Episodios

  • 60 Days on Donor Stewardship

    60 Days on Donor Stewardship
    May 9 2025

    What if the next 60 days could change the way your donors feel about giving?

    Colleen breaks down a simple, strategic 60-day plan for strengthening donor stewardship and boosting retention—without needing a big budget. From personalized thank yous to non-ask gratitude updates, it’s time to double down on donor relationships.

    Grab the printable resource to keep on hand at wearemarketingforgood.com.

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    6 m
  • Facing Modern Funding Challenges

    Facing Modern Funding Challenges
    May 2 2025
    Nonprofits are navigating some of the most difficult fundraising conditions in recent history. From tighter household budgets to shifting corporate priorities and reduced federal support, the pressure is on. In this week’s segment, Colleen breaks down what’s happening — and what your organization can do to stay competitive: -Strengthen stewardship -Tell stories that show real community impact -Align with donor values -Double down on strategic partnerships -Prepare for stricter grant expectations The funding pool is shrinking. The organizations that tell their story best will rise to the top. Listen now to hear how your marketing strategy can help you make it through! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    5 m
  • A Compelling Call to Action

    A Compelling Call to Action
    Apr 18 2025

    A great story means nothing without a clear call to action.

    In this quick clip, Colleen shares how to move your audience from interest to action—by making your message urgent, impactful, and impossible to miss. Whether you're asking for donations or recruiting volunteers, it’s all about how you ask.

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    2 m
  • Promoting your Town's Small Businesses

    Promoting your Town's Small Businesses
    Apr 18 2025

    Small businesses are the heart of every community—and too many are closing their doors. In this quick video, Colleen shares smart, actionable ways towns, chambers, and business associations can boost foot traffic, build loyalty, and support local entrepreneurs through creative marketing. Support local entrepreneurs by leveraging free and low-cost marketing tactics.

    From punch cards and shop-local spotlights to digital maps and geo-targeted ads, there’s something here for every town to try.

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    6 m
  • The Language of Storytelling

    The Language of Storytelling
    Apr 11 2025
    Storytelling isn’t just a buzzword—it’s the heart of how nonprofits connect with donors. In this short segment, Colleen breaks down why emotion drives giving more than stats ever could, and how telling real, human-centered stories can move people to act. From introducing the problem to showing the transformation, it’s all about crafting a story that inspires action and builds lasting support. Ready to tell stories that make a difference? Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    2 m
  • How to Integrate a Consultant Successfully

    How to Integrate a Consultant Successfully
    Apr 4 2025
    In this quick Marketing Minutes episode, Colleen shares how to set your consultant up for success—and how to avoid some common mistakes nonprofits make when bringing one in. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    8 m
  • Building Relationships with Funders

    Building Relationships with Funders
    Mar 28 2025

    Strong grant writing is only part of the equation—lasting funder relationships are what lead to long-term success!

    In this Marketing Minutes episode, we talk about how to:
    ✔️ Identify the right funders
    ✔️ Engage before submitting an ask
    ✔️ Strengthen stewardship and follow-up
    ✔️ Use collaboration and data to build credibility

    Whether you're on the marketing or development side, this quick segment is packed with practical tips to support sustainable funding.

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    5 m
  • Structuring Your Grant Proposal

    Structuring Your Grant Proposal
    Mar 21 2025

    Grant writing doesn’t have to be overwhelming—if you know how to structure it right. Want to increase your chances of securing funding? Watch this quick video for key insights that can make all the difference!

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    6 m
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