Episodios

  • AI + Human Voices in Nonprofit Marketing

    AI + Human Voices in Nonprofit Marketing
    Oct 3 2025
    AI is everywhere right now, but what does it mean for nonprofit marketing? In this episode, AI + Human Voice in Nonprofit Marketing, Colleen breaks down: • How AI tools can save small teams hours of work • Where human voices are still essential for building trust • The magic formula: AI saves you time, humans earn you trust Watch the full video to see how your nonprofit can strike the right balance and amplify both efficiency and authenticity. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    3 m
  • Creative Bravery & Outbound Engagement

    Creative Bravery & Outbound Engagement
    Sep 26 2025
    “Perfect” posts don’t create connection. Real ones do. On this episode of Nonprofit Marketing Minutes, Colleen Kendrick shares why creative bravery and outbound engagement are the keys to standing out. 👉 Creative bravery: show up human, not polished. 👉 Outbound engagement: take the first step to comment, connect, and amplify. The magic happens when you pair the two — authentic content + authentic interaction. 🎥 Watch now and take Colleen’s challenge: post something real, then spend 15 minutes engaging with your community this week.
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    3 m
  • Short Form Video Reigns Supreme

    Short Form Video Reigns Supreme
    Sep 19 2025

    Short-form video isn’t a trend — it’s the reigning champion of social media! From TikTok and Reels to YouTube Shorts, bite-sized clips consistently deliver higher engagement, more reach, and stronger connections than static posts. The best part? Nonprofits don’t need a big budget, just a clear message and a smartphone.

    🎙️ In this episode of Nonprofit Marketing Minutes, Colleen shares why short-form video still dominates and how small teams can use it to educate, inspire, and grow their communities.

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

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    2 m
  • Maximizing the Value of Email Marketing EP3: Measuring Success & Scaling your Strategy

    Maximizing the Value of Email Marketing EP3: Measuring Success & Scaling your Strategy
    Sep 12 2025

    Want your emails to make a bigger impact?

    In this Nonprofit Marketing Minutes episode, Colleen shares how to track the right metrics, re-engage subscribers, and use automation to stay connected with your audience!

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    3 m
  • Maximizing the Value of Email Marketing: Crafting Emails that Get Opened and Read

    Maximizing the Value of Email Marketing: Crafting Emails that Get Opened and Read
    Sep 8 2025
    Your subject line is the front door to your email. Will people want to open it? Colleen shares how to craft emails people actually open, read, and take action on:
    • Lead with strong subject lines
    • Design for scanning with short paragraphs + bullet points
    • Use 1 clear call-to-action that stands out
    • Always preview on mobile before sending
    Want your emails to work harder for your mission? Start here. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    2 m
  • Maximizing the Value of Email Marketing EP1: Building a Strong Foundation - Lists, Segments and Goals

    Maximizing the Value of Email Marketing EP1: Building a Strong Foundation - Lists, Segments and Goals
    Aug 29 2025
    Your email list is one of the most valuable marketing assets your nonprofit has, but only if you’re using it well! In this episode of Nonprofit Marketing Minutes, Colleen shares why list segmentation, clear goals, and subscriber engagement are the foundation of email success. When done right, email marketing builds stronger connections, drives donations, and keeps your community engaged. Listen now, and stay tuned for the next episode where Colleen dives into crafting emails that get opened and read. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    3 m
  • Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion

    Setting your Nonprofit's Marketing Team up for Success EP3: Tackling Overhead Aversion
    Aug 22 2025
    Nonprofit myth: “Overhead = waste.” Truth: Overhead = impact. In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler.
    • Tune in to learn how to:
    • Reframe overhead as mission-critical
    • Educate donors
    • Push back on unrealistic funding caps
    Strong missions need strong foundations. Let’s change the narrative. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    3 m
  • Setting your Nonprofit's Marketing Team up for Success EP2: Marketing Structures

    Setting your Nonprofit's Marketing Team up for Success EP2: Marketing Structures
    Aug 15 2025
    Is your nonprofit’s marketing team set up to thrive — or just survive? In this quick episode, Colleen breaks down six common marketing team structures for nonprofits and shares smart ways to avoid burnout while staying aligned with your goals.
    • Start with strategy.
    • Structure for impact.
    • Protect your people.

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    6 m