Episodios

  • Setting your Nonprofit's Marketing Team up for Success EP2: Marketing Structures

    Setting your Nonprofit's Marketing Team up for Success EP2: Marketing Structures
    Aug 15 2025
    Is your nonprofit’s marketing team set up to thrive — or just survive? In this quick episode, Colleen breaks down six common marketing team structures for nonprofits and shares smart ways to avoid burnout while staying aligned with your goals.
    • Start with strategy.
    • Structure for impact.
    • Protect your people.

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    6 m
  • Setting your Nonprofit's Marketing Team up for Success EP1: How to Prevent Burnout

    Setting your Nonprofit's Marketing Team up for Success EP1: How to Prevent Burnout
    Aug 1 2025

    Nonprofit marketers are often expected to do it all—marketing, grants, events, development, and more. In this video, Colleen explains why that is a problem and how to fix it.

    Burnout is not a badge of honor. It is a sign your structure needs attention.

    • Rethink marketing as a strategic growth driver
    • Push for smart staffing and support
    • Build a team that thrives, not just survives

    Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    5 m
  • Marketing on a Mission EP4: Your Team as your Marketing Department

    Marketing on a Mission EP4: Your Team as your Marketing Department
    Jul 25 2025
    In this final episode of our Marketing on a Mission series, Colleen reveals one of your nonprofit’s most powerful (and often untapped) marketing tools—your people. Your staff, board, and volunteers already believe in your mission. With the right tools, they can help share it too. Learn how to: Provide simple talking points Share ready-to-post content Recognize and celebrate participation Watch now to turn your team into a mission-driven marketing force. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    2 m
  • Marketing on a Mission EP3: Borrowed Influence

    Marketing on a Mission EP3: Borrowed Influence
    Jul 18 2025
    No ad budget? No problem! In this episode of our mini series for nonprofit professionals, Colleen shares how to amplify your mission using borrowed influence; a smart and free strategy that gets you visibility without paying for ads. You don't need a big megaphone, you just need allies with loud voices. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    2 m
  • Marketing on a Mission EP2: No-Cost, High-Impact Tools

    Marketing on a Mission EP2: No-Cost, High-Impact Tools
    Jul 11 2025
    We know you’re wearing a dozen hats already so let’s make marketing easier, not harder. In this next episode of our Marketing on a Mission series, Colleen shares some of the best free (or almost free) tools every nonprofit team should know about. Whether you're designing, emailing, planning, or promoting, these tools can help you get organized and make a bigger impact, without spending a dime. Small team? Limited budget? You’ve got options. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    3 m
  • Marketing on a Mission EP1: Make a Marketing Strategy in a Day

    Marketing on a Mission EP1: Make a Marketing Strategy in a Day
    Jun 27 2025
    We’re starting a new series for nonprofit teams looking to make a big impact on a small budget because let’s be real, most of us don’t have time for a 40-page marketing plan. In this first episode, Colleen shares how to build a clear, actionable strategy in just one day using four simple questions. It’s a practical way to get organized, stay focused, and make your message count, without the overwhelm. Don’t wait until things are perfect. Just take the first step. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    2 m
  • Should "I" start a nonprofit?

    Should "I" start a nonprofit?
    Jun 20 2025
    “Should I start my own nonprofit?” It’s a common question with no one-size-fits-all answer. In this episode, Colleen shares when it makes sense to launch your own and when partnering or exploring other options might be the better move. “Starting a nonprofit can be powerful but sometimes, collaboration makes a bigger impact.” Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    4 m
  • Congratulations! You started a Nonprofit (Full Series)

    Congratulations! You started a Nonprofit (Full Series)
    Jun 16 2025
    You started a nonprofit—now what? In this 3-part series, Colleen Kendrick and Melissa Vola from Nonprofit Partners break down the essential steps every new nonprofit should take to build a strong foundation. From securing your 501(c)(3) status and setting up accounting systems, to forming a reliable board and choosing the right donor and project management tools—we're here to help you get it right from day one. Follow along as we guide you through setting your nonprofit up for long-term success! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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    6 m