Nonprofit Answers  By  cover art

Nonprofit Answers

By: Jeremy Reis
  • Summary

  • Nonprofit Answers Podcast helps you raise more money to help more people by answering your marketing and fundraising questions
    Copyright 2018-2020 Jeremy Reis All rights reserved.
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Episodes
  • 044 - How do I write a fundraising strategy?
    May 2 2023

    In this episode of Nonprofit Answers, we explore the Three Question Fundraising Framework to help fundraisers simplify their approach to creating a successful fundraising strategy. We dive deep into each of the three questions, including donor acquisition, donor retention, and lapsed donor reactivation, and provide practical tips and insights for each area.

    We discuss the importance of donor acquisition and calculating ROI, as well as specific channels for acquiring new donors, such as direct mail, radio, digital, and events. We explore key strategies for donor retention, including establishing a clear communication plan, showing appreciation for donors, and creating a culture of transparency and accountability.

    We also discuss the value of reactivating lapsed donors and specific strategies for doing so, such as targeted outreach campaigns, special incentives or promotions, and addressing any concerns or issues that may have led to the lapse.

    Additionally, we provide insights and tips on how to look back at your organization's history of donor acquisition to help inform your strategy moving forward. We also explore the importance of developing a fundraising calendar for the year, including how to identify key dates and events, set specific goals, and plan well-coordinated and integrated fundraising campaigns and events.

    Whether you're a seasoned fundraiser or just starting out, this episode provides practical advice and insights for creating a successful fundraising strategy that enables you to raise more money to help more people.

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    25 mins
  • 043 - How do we communicate a common message in a variety of channels?
    Apr 25 2023

    In this episode of Nonprofit Answers, we explore the challenge of communicating a common message across multiple channels, such as mail, email, web, Facebook, Twitter, Instagram, and more.

    We provide eight expert tips for creating a message that resonates with your audience, including defining your target audience, starting with a clear message, tailoring your message to each channel, emphasizing the urgency, utilizing social proof, and monitoring and adjusting your message as needed.

    By following these tips, you'll be able to create a compelling and impactful nonprofit fundraising campaign that inspires your audience to take action in support of your cause. Don't miss this valuable episode for fundraising professionals who want to raise more money to help more people.

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    18 mins
  • 042 - How Can Nonprofits Use Innovative Strategies to Boost Monthly Giving?
    Apr 18 2023

    In this episode of Nonprofit Answers, listeners will learn about creative approaches to monthly giving for nonprofits, including storytelling, gamification, and peer-to-peer fundraising.

    The podcast covers various topics, such as how to encourage supporters to become monthly donors, how to thank and recognize monthly donors, how nonprofits can leverage technology to enhance their monthly giving programs, how to convert one-time donors into monthly donors, how storytelling can inspire and retain monthly donors, how to adapt monthly giving programs to fit the needs and preferences of different donor demographics, and how social media can be used to promote and grow monthly giving programs.

    Listeners will gain practical tips and strategies to improve their monthly giving programs and build stronger relationships with their supporters.

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    16 mins

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