Tired of the fundraising feast-or-famine cycle? December was amazing, but now it's January and donations have disappeared?

You know monthly giving could solve your revenue roller coaster, but there's one terrifying question keeping you stuck: What if your $1,000 annual donor becomes a $20/month donor instead? That's $760 less per year. The fear of losing overall revenue from your best supporters has you trapped in the campaign cycle, envying organizations with steady recurring income but afraid to risk what you have.

What You'll Discover

The game-changing insight: The most successful organizations don't convert annual donors to monthly giving - they ADD monthly giving alongside annual giving. Your $1,000 donor doesn't become a $600 monthly donor. They become a $600 monthly donor who ALSO gives $400 at year-end.

The 5-Step Monthly Giving Formula

• Strategic segmentation - Which donors to approach (and which to leave alone)
• The "addition not conversion" positioning that eliminates cannibalization fears
• The percentage formula - Ask for 10-20% of their annual gift as monthly support
• Content differentiation - Monthly giving for ongoing needs, campaigns for special projects
• Annual solicitation strategy for monthly donors that maximizes total value

Real Results You'll Hear

An environmental organization afraid of losing campaign revenue invited 200 engaged donors to ADD monthly giving to their annual support:

• 40% said yes to monthly giving
• Annual giving dropped only 10%
• Total giving increased 180% on average
• A $200 annual donor became a $360 total donor ($180 monthly + $180 annual)

Perfect For Animal Rescue (and Every Nonprofit)

Lisa from Austin gets specific strategies for positioning monthly giving as supporting daily animal care while campaigns fund facility expansion and special medical procedures. Learn the exact language that makes donors want to give MORE, not differently.

The Bottom Line

Monthly giving shouldn't replace your annual campaigns - it should create the stable foundation that lets your campaigns focus on growth instead of survival. When positioned correctly, monthly giving gives engaged donors what they actually want: more opportunities to help, not fewer.

Ready to escape the revenue roller coaster without losing your best annual donors? This episode gives you the exact formula that adds recurring revenue while protecting and even growing your existing annual gifts.

Stop choosing between monthly giving and annual giving. Start building both.

Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors!

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

In this episode, we’re diving into why donor retention is the one of the most important factors for nonprofit success. It’s not just about attracting new donors—it’s about keeping the ones you already have engaged and loyal.

We break down how expensive it can be to constantly seek out new supporters, and why focusing on your existing donors is a more cost-effective strategy that fuels long-term growth.

You’ll discover how building donor loyalty leads to consistent revenue and turns your supporters into long-term advocates for your cause.

We also cover the potential risks of poor retention, including financial instability and a damaged reputation, and why nonprofits that prioritize retention are better positioned for success.

If you’re ready to turn one-time donors into long-term partners for your charity, this course will give you the key strategies to boost donor retention and build a solid foundation for your nonprofit’s future.

Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION.

Want to know how to keep your donors coming back? In this episode, we’re breaking down the power of genuine donor gratitude and how it can make all the difference in retention. Learn why expressing appreciation goes beyond a simple thank-you and discover practical tips like personalized notes, welcome calls, and impact reports to help your donors feel valued. If you’re ready to master the art of gratitude and build stronger, longer-lasting relationships, this episode has everything you need!

Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION.

What separates a simple thank-you from one that truly makes a difference? In this episode, we explore the art of crafting meaningful and timely thank-you messages that leave a lasting impact on your donors. Learn how personalized notes, heartfelt phone calls, and thoughtful messages can significantly boost donor retention and deepen relationships. We’ll share best practices to ensure your donors feel appreciated and valued. If you’re ready to elevate your gratitude game and keep donors engaged, this episode is a must-listen!

Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION.

First impressions matter, especially with new donors. In this episode, we dive into the critical role an email welcome series plays in building strong, lasting relationships. Learn how to create a structured, impactful series of emails that not only expresses gratitude but also builds trust, engages donors, and encourages ongoing support. We’ll walk you through crafting a five-part welcome series that leaves a lasting impression and sets the foundation for long-term donor loyalty. Ready to master your first interactions with new supporters? Tune in for the step-by-step guide!

Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION.

In this episode, we’re unlocking the power of donor segmentation—because not all donors are the same, and your communication shouldn’t be either. Learn how to effectively segment your donor base and create personalized engagement strategies that speak directly to each group. We’ll show you how segmenting donors can lead to stronger connections, higher retention, and more meaningful relationships. If you’re ready to stop sending one-size-fits-all messages and start creating targeted, personalized experiences that keep donors coming back, this episode is for you.

Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION.

Wondering how to get that crucial second gift from your donors? In this episode, we’re breaking down how to create the perfect fundraising ask as part of your donor welcome series. Learn how to craft a compelling appeal that feels natural, builds trust, and encourages new donors to deepen their commitment. We’ll walk you through step-by-step strategies to turn first-time donors into long-term supporters. If you want to master the art of the follow-up and boost your donor retention, this episode has all the tools you need. Tune in to perfect your fundraising ask!

Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION.

Ever wonder why some nonprofits have loyal donors year after year? The secret is in the stories they tell. In this episode, we dive into the powerful role that storytelling plays in donor retention. Learn how to craft and share stories that emotionally resonate with your donors, making them feel like integral parts of your mission. We’ll walk you through using the Hero’s Journey framework to position your donors as the heroes of your story. If you want to strengthen donor loyalty and deepen their connection to your cause, this episode is a must-listen! Tune in and discover how storytelling can transform your donor relationships.