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Center for REALTOR® Development

Center for REALTOR® Development

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The Center for REALTOR® Development podcast focuses on education in the real estate industry and is hosted by Monica Neubauer, an award-winning industry leader, speaker, and instructor based in Nashville, TN. The podcast discusses formal and informal sources of industry knowledge, including NAR education and credential programs. This podcast is for REALTORS®, REALTOR® associations, real estate and allied professionals, real estate educators, education providers such as schools, and consumers.2017-2024 Center for REALTOR® Development, a not-for-profit affiliate of the National Association of REALTORS® Economía Exito Profesional
Episodios
  • 113: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 2

    113: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 2
    Aug 19 2025
    Welcome to the Center for REALTOR® Development podcast. I’m Monica Neubauer, your host. Everyone’s favorite topic these days is AI. In our last episode, Matthew Rathbun and Craig Grant saved you lots of time with their tips for improved productivity and agent and customer experience. Today, they’re going to help you again and show you how they make AI work for them in practical ways. Practical ideas are my favorite takeaways! We’re going to give you a few more apps. We’re still going to stick with the basics of ChatGPT and Google Gemini, but we’re going to get into a few more apps that you may want to invest in. Craig Grant is the CEO of RETI.us, the real estate industry’s online home for technology education. He’s been a national technology speaker, educating us through many tech changes. He’s a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He’s the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. We are releasing this interview in two episodes. This is Part 2. Each one of these episodes stands alone, but we encourage you to start with Episode 1 or go back to it for some more context. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [1:27] Craig Grant is a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome back, Craig! [2:02] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Welcome back, Matthew! [2:21] Matthew recaps the first episode. It covered creating GPTs, being an AI-forward leader, and being an example to your agents. Associations can also help themselves by creating GPTs of these tools. Think about things differently, do your job better, and help the agents do theirs better. [3:06] Craig tries to guide most people in the industry either to ChatGPT or Google Gemini. All AI platforms have similar capabilities, but Craig says to succeed in real estate, leverage one of the two main platforms. Matthew prefers ChatGPT while Craig uses Gemini more. [3:41] Craig says that ChatGPT focuses on third-party tools and integration. Google isn’t trying to do any integration. It’s about making you more effective inside Google. Craig runs his business through Google with Gmail, Google Docs, Drive, and Calendar through Google. [4:02] Gemini makes Craig so much faster and more effective with the tools he’s already using to run his business. He uses ChatGPT for fun things, but if it’s business-related, he uses Gemini, and it creates emails and documents the way he wants them, in his brand voice. [4:22] Craig uses Google to run his business, so he focuses on Gemini. He believes that whichever you end up using, whether it’s Gemini or ChatGPT, the two main ones, Craig believes the possibilities of what you can do with them are endless. You can create anything you want. [4:36] Monica has learned so far that although she mostly uses ChatGPT, she can put more Gemini into her regular Google Suite use. [5:00] Monica is a ChatGPT user. She has just hired a virtual assistant, and they’re still working out how they will work together. She wants her VA to have a quality AI program to build something custom with Monica. She wants to keep it separate from her ChatGPT. [5:45] Craig suggests Monica could create a custom GPT with a different profile from her GPT as a template to share with her VA. [6:43] Matthew speaks of having teams in ChatGPT or Gemini. Craig says it costs $5.00 more a month for the leader. [7:17] Craig offers an example. You use ChatGPT to help you respond to a customer’s upset email on Yahoo. You copy the message, put it in ChatGPT, write a prompt to have ChatGPT defuse the situation, copy the response, and paste it into Yahoo to send. You have ...
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    38 m
  • 112: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 1

    112: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 1
    Aug 5 2025
    Welcome to the Center for REALTOR® Development podcast from the National Association of REALTORS®. I’m Monica Neubauer, your host. Before we start today, I have a favor to ask. We so appreciate you, our faithful listeners, and we are so glad that you’re coming and learning with all of our amazing guests. However, when I travel, I find lots of folks who could benefit from what we are sharing here for free every month. So, please share this podcast with friends and other agents in your brokerage firm. Let’s help everybody be more educated. Thanks for doing that! Today is everyone’s favorite topic; it’s AI. We had a great conversation recently with Dan Weisman, you can go back and listen to, as well. He’s NAR staff. My guests today both make AI work for them in practical ways, every day. I love practical application. You all have heard me talk about it; just good tools to help me be more efficient. Sometimes I like these new tools because they help me stop putting off things that I put off because they felt too big, and now I have this friend who will help me do it. My guests will give us some tips on some of the software. I now tackle some of these things with my GPT friend. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He’s the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Craig Grant is the CEO of RETI.us, the real estate industry’s online home for technology education. He’s been a national technology speaker, educating us through many tech changes. He’s a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. We are releasing this interview in two episodes. This is Part 1. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [2:30] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us do it. Welcome, Matthew! Matthew says it’s great to be part of this episode. [3:04] Craig Grant’s passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome, Craig! Craig thanks Monica for having him on this episode. [3:20] We’re going to share some specific wisdom for the brokers in our first episode. While everyone’s going to benefit from this conversation, Matthew’s going to share some specifics because he’s a broker. [3:33] We’re going to have Craig in the second episode be the lead for some more tools for everyone. Both episodes are going to be great for everyone. [3:50] Craig shares the tech we will be discussing: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude, DeepSeek, and others. Craig recommends using the big platforms, Google Gemini, Microsoft Copilot, and OpenAI ChatGPT, versus others that don’t have the legal and financial standing. [4:41] Craig says the two main ones to use are ChatGPT and Google Gemini. Other options might do things just as well, but Craig falls back on the legal protection side. Craig notes that there is a huge difference between the free versions and the paid models. [5:17] Matthew agrees with Craig on limiting the tools. He sticks primarily to ChatGPT because when doing demos for agents or creating content, doing it on various platforms can be confusing and overwhelming. [5:36] Matthew explains that each of the platforms Craig mentioned may do a certain type of task. Claude may be better for legal experts, programmers, and coders by about 10%. For Matthew, as a broker, it’s not worth an extra 10% benefit to switch platforms, although he may want to use those tools. [6:04] Matthew settled on ChatGPT largely because they’ve got more finances for the legal fight that will inevitably come down the pike. They are also trying a little harder to put up relatively good safeguards. [6:17] Matthew says, as a broker, if I’m deploying a product, I want to make sure that it isn’t going to be harmful. ChatGPT has put up guardrails against adult content...
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    32 m
  • 111: Center for REALTOR® Development 111: 2025 National & Local Market Outlook with Dr. Jessica Lautz from NAR: Part 2

    111: Center for REALTOR® Development 111: 2025 National & Local Market Outlook with Dr. Jessica Lautz from NAR: Part 2
    Jul 11 2025
    Welcome, friends, to the Center for REALTOR® Development podcast from the National Association of REALTORS®. We are here in Part 2 with my guest, Dr. Jessica Lautz from NAR. Dr. Lautz is the Deputy Chief Economist and Vice President of Research at the National Association of REALTORS®. We are releasing this interview in two episodes. This is Part 2. Now, each one of these episodes stands alone, but we encourage you to start with Episode 1 or even go back to it for some more context. [1:10] Welcome back, my favorite data researcher! Thank you so much for being with me and with our listeners. I love how you get to talk to everybody around the country and share all the good scoop and help keep us informed. [1:25] Dr. Lautz says it’s a highlight of her job. She loves having boots on the ground, seeing what’s going on in local markets, what REALTORS® are feeling, and what the pulse is. Talking to people is important. [1:43] Monica recommends that listeners take the opportunity to go listen to Dr. Lautz and hear some of her great stories. [2:17] We’re going to talk a little bit more specifically about clients and client needs, especially our first time home buyers. The demographic has shifted. [2:40] Dr Lautz explores the data. First-time homebuyers are different today. First-time homebuyers have dropped to the lowest level the NAR has ever recorded, dating back to 1981. It’s just 24% of the market. In a healthy market, it would be 40%. [3:05] The 24% figure is an annual figure from last year. Monthly figures are ticking up, and this looks like it will be a better spring for first-time home buyers. [3:44] The median age of first-time homebuyers is now 38 years old. That’s an all-time high. The median age historically was 28. Housing affordability and lack of inventory are issues. [4:13] Saving for a down payment is also difficult because of higher rent, student loan debt, childcare costs, car loans, and inflation. [4:33] First-time homebuyers’ annual income has jumped by $26K in the last two years. The housing market has removed anyone with a lower income. Doctors and investment bankers will win out over first responders and schoolteachers. It’s a different type of first-time homebuyer. [5:25] First-time home buyers’ down-payment sources are different, too. They’re more likely to use financial assets like stocks, 401(k), and cryptocurrency. They are still using the bank of Mom and Dad. Inheritance use is also up. [6:50] Dr. Lautz says we are seeing a generational transfer of wealth. The use of inheritances is at an all time high, but still in the single digits. Some parents are passing wealth along while they’re still thriving. We have seen it come down, though. It may be uncomfortable for a 40-year-old to ask a parent for cash. [8:11] Dr. Lautz sees some 20-somethings and even Gen Zers coming into the market. Gen Z makes up 3% of the market. Young Millennials and Gen Zers may have learned from the mistakes of older Millennials who got graduate degrees. Some of that has to do with the Great Recession. [8:41] The big thing we’ve learned from today’s young buyers is that they’re willing to make some financial sacrifices, like living with parents for a longer time, not paying a huge rent. That allows them to earn homeownership sooner. [9:49] Dr. Lautz has found that when these young adults move into home ownership, half of them had been paying rent to family members they were living with. [10:37] How does a young adult build a credit portfolio while paying rent to parents and living at home? Dr. Lautz says that’s a good question! What about people working in the gig economy? Monica says we need to research that. [11:58] Dr. Lautz says there are fewer sales at the lower price points. She thinks that translates into fewer properties at lower price points. She is seeing growth in the luxury homes, or $1 million and up, sector. Home prices keep going up. Homes at lower price points may not be move-in ready. [13:00] An issue for first-time homebuyers is that lower-priced homes are not move-in-ready. First-time homebuyers are buying the oldest homes, in the worst condition, where they need to put in remodeling costs. That costs money. Unless you can DIY very confidently, you may have to hire someone to fix it. [13:27] That may not be the best use of money for a cash-strapped first-time homebuyer. [14:14] Dr. Lautz sees rental prices in a much better situation than in the last couple of years. In 2022, there were bidding wars for rental units. So then builders built a lot of high-end multi-family properties to meet the demand. Rental prices for a new lease have come down from where they were. [16:10] Dr. Lautz speaks of people wanting nicer amenities in their rental, while they save to buy a home. [16:42] We’re also seeing a growth in built-for-rent single-family homes. In ...
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    34 m
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