Episodios

  • 113: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 2

    113: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 2
    Aug 19 2025
    Welcome to the Center for REALTOR® Development podcast. I’m Monica Neubauer, your host. Everyone’s favorite topic these days is AI. In our last episode, Matthew Rathbun and Craig Grant saved you lots of time with their tips for improved productivity and agent and customer experience. Today, they’re going to help you again and show you how they make AI work for them in practical ways. Practical ideas are my favorite takeaways! We’re going to give you a few more apps. We’re still going to stick with the basics of ChatGPT and Google Gemini, but we’re going to get into a few more apps that you may want to invest in. Craig Grant is the CEO of RETI.us, the real estate industry’s online home for technology education. He’s been a national technology speaker, educating us through many tech changes. He’s a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He’s the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. We are releasing this interview in two episodes. This is Part 2. Each one of these episodes stands alone, but we encourage you to start with Episode 1 or go back to it for some more context. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [1:27] Craig Grant is a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome back, Craig! [2:02] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Welcome back, Matthew! [2:21] Matthew recaps the first episode. It covered creating GPTs, being an AI-forward leader, and being an example to your agents. Associations can also help themselves by creating GPTs of these tools. Think about things differently, do your job better, and help the agents do theirs better. [3:06] Craig tries to guide most people in the industry either to ChatGPT or Google Gemini. All AI platforms have similar capabilities, but Craig says to succeed in real estate, leverage one of the two main platforms. Matthew prefers ChatGPT while Craig uses Gemini more. [3:41] Craig says that ChatGPT focuses on third-party tools and integration. Google isn’t trying to do any integration. It’s about making you more effective inside Google. Craig runs his business through Google with Gmail, Google Docs, Drive, and Calendar through Google. [4:02] Gemini makes Craig so much faster and more effective with the tools he’s already using to run his business. He uses ChatGPT for fun things, but if it’s business-related, he uses Gemini, and it creates emails and documents the way he wants them, in his brand voice. [4:22] Craig uses Google to run his business, so he focuses on Gemini. He believes that whichever you end up using, whether it’s Gemini or ChatGPT, the two main ones, Craig believes the possibilities of what you can do with them are endless. You can create anything you want. [4:36] Monica has learned so far that although she mostly uses ChatGPT, she can put more Gemini into her regular Google Suite use. [5:00] Monica is a ChatGPT user. She has just hired a virtual assistant, and they’re still working out how they will work together. She wants her VA to have a quality AI program to build something custom with Monica. She wants to keep it separate from her ChatGPT. [5:45] Craig suggests Monica could create a custom GPT with a different profile from her GPT as a template to share with her VA. [6:43] Matthew speaks of having teams in ChatGPT or Gemini. Craig says it costs $5.00 more a month for the leader. [7:17] Craig offers an example. You use ChatGPT to help you respond to a customer’s upset email on Yahoo. You copy the message, put it in ChatGPT, write a prompt to have ChatGPT defuse the situation, copy the response, and paste it into Yahoo to send. You have ...
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    38 m
  • 112: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 1

    112: Center for REALTOR® Development: AI for REALTORS® with Matthew Rathbun and Craig Grant: Part 1
    Aug 5 2025
    Welcome to the Center for REALTOR® Development podcast from the National Association of REALTORS®. I’m Monica Neubauer, your host. Before we start today, I have a favor to ask. We so appreciate you, our faithful listeners, and we are so glad that you’re coming and learning with all of our amazing guests. However, when I travel, I find lots of folks who could benefit from what we are sharing here for free every month. So, please share this podcast with friends and other agents in your brokerage firm. Let’s help everybody be more educated. Thanks for doing that! Today is everyone’s favorite topic; it’s AI. We had a great conversation recently with Dan Weisman, you can go back and listen to, as well. He’s NAR staff. My guests today both make AI work for them in practical ways, every day. I love practical application. You all have heard me talk about it; just good tools to help me be more efficient. Sometimes I like these new tools because they help me stop putting off things that I put off because they felt too big, and now I have this friend who will help me do it. My guests will give us some tips on some of the software. I now tackle some of these things with my GPT friend. Matthew Rathbun is the Broker and Executive VP of a Northern Virginia Coldwell Banker office. He’s the President of the Real Estate Business Institute and an international speaker in the real estate industry. He helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us to actually do it. Craig Grant is the CEO of RETI.us, the real estate industry’s online home for technology education. He’s been a national technology speaker, educating us through many tech changes. He’s a tremendous mentor for speakers and educators. This passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. We are releasing this interview in two episodes. This is Part 1. Important: Be mindful of the limitations and risks of using generative artificial intelligence and protect personal, financial and confidential information from being shared with an AI platform. Keep in mind that content produced by generative AI tools is not always correct. Avoid using AI for legal advice and engaging in the unauthorized practice of law; always seek appropriate advice from actual professionals. Do not use AI to create content you wish to copyright, as AI-generated works are not protectable under U.S. copyright law. [2:30] Matthew Rathbun helps tech make sense, and he has a balance in his communication style of being straightforward, telling it like it is, and also, really encouraging to help us do it. Welcome, Matthew! Matthew says it’s great to be part of this episode. [3:04] Craig Grant’s passion has led him to offer a Train the Trainer program and co-found the BEATS Alliance, promoting education for both the educator and education directors at associations. Welcome, Craig! Craig thanks Monica for having him on this episode. [3:20] We’re going to share some specific wisdom for the brokers in our first episode. While everyone’s going to benefit from this conversation, Matthew’s going to share some specifics because he’s a broker. [3:33] We’re going to have Craig in the second episode be the lead for some more tools for everyone. Both episodes are going to be great for everyone. [3:50] Craig shares the tech we will be discussing: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude, DeepSeek, and others. Craig recommends using the big platforms, Google Gemini, Microsoft Copilot, and OpenAI ChatGPT, versus others that don’t have the legal and financial standing. [4:41] Craig says the two main ones to use are ChatGPT and Google Gemini. Other options might do things just as well, but Craig falls back on the legal protection side. Craig notes that there is a huge difference between the free versions and the paid models. [5:17] Matthew agrees with Craig on limiting the tools. He sticks primarily to ChatGPT because when doing demos for agents or creating content, doing it on various platforms can be confusing and overwhelming. [5:36] Matthew explains that each of the platforms Craig mentioned may do a certain type of task. Claude may be better for legal experts, programmers, and coders by about 10%. For Matthew, as a broker, it’s not worth an extra 10% benefit to switch platforms, although he may want to use those tools. [6:04] Matthew settled on ChatGPT largely because they’ve got more finances for the legal fight that will inevitably come down the pike. They are also trying a little harder to put up relatively good safeguards. [6:17] Matthew says, as a broker, if I’m deploying a product, I want to make sure that it isn’t going to be harmful. ChatGPT has put up guardrails against adult content...
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    32 m
  • 111: Center for REALTOR® Development 111: 2025 National & Local Market Outlook with Dr. Jessica Lautz from NAR: Part 2

    111: Center for REALTOR® Development 111: 2025 National & Local Market Outlook with Dr. Jessica Lautz from NAR: Part 2
    Jul 11 2025
    Welcome, friends, to the Center for REALTOR® Development podcast from the National Association of REALTORS®. We are here in Part 2 with my guest, Dr. Jessica Lautz from NAR. Dr. Lautz is the Deputy Chief Economist and Vice President of Research at the National Association of REALTORS®. We are releasing this interview in two episodes. This is Part 2. Now, each one of these episodes stands alone, but we encourage you to start with Episode 1 or even go back to it for some more context. [1:10] Welcome back, my favorite data researcher! Thank you so much for being with me and with our listeners. I love how you get to talk to everybody around the country and share all the good scoop and help keep us informed. [1:25] Dr. Lautz says it’s a highlight of her job. She loves having boots on the ground, seeing what’s going on in local markets, what REALTORS® are feeling, and what the pulse is. Talking to people is important. [1:43] Monica recommends that listeners take the opportunity to go listen to Dr. Lautz and hear some of her great stories. [2:17] We’re going to talk a little bit more specifically about clients and client needs, especially our first time home buyers. The demographic has shifted. [2:40] Dr Lautz explores the data. First-time homebuyers are different today. First-time homebuyers have dropped to the lowest level the NAR has ever recorded, dating back to 1981. It’s just 24% of the market. In a healthy market, it would be 40%. [3:05] The 24% figure is an annual figure from last year. Monthly figures are ticking up, and this looks like it will be a better spring for first-time home buyers. [3:44] The median age of first-time homebuyers is now 38 years old. That’s an all-time high. The median age historically was 28. Housing affordability and lack of inventory are issues. [4:13] Saving for a down payment is also difficult because of higher rent, student loan debt, childcare costs, car loans, and inflation. [4:33] First-time homebuyers’ annual income has jumped by $26K in the last two years. The housing market has removed anyone with a lower income. Doctors and investment bankers will win out over first responders and schoolteachers. It’s a different type of first-time homebuyer. [5:25] First-time home buyers’ down-payment sources are different, too. They’re more likely to use financial assets like stocks, 401(k), and cryptocurrency. They are still using the bank of Mom and Dad. Inheritance use is also up. [6:50] Dr. Lautz says we are seeing a generational transfer of wealth. The use of inheritances is at an all time high, but still in the single digits. Some parents are passing wealth along while they’re still thriving. We have seen it come down, though. It may be uncomfortable for a 40-year-old to ask a parent for cash. [8:11] Dr. Lautz sees some 20-somethings and even Gen Zers coming into the market. Gen Z makes up 3% of the market. Young Millennials and Gen Zers may have learned from the mistakes of older Millennials who got graduate degrees. Some of that has to do with the Great Recession. [8:41] The big thing we’ve learned from today’s young buyers is that they’re willing to make some financial sacrifices, like living with parents for a longer time, not paying a huge rent. That allows them to earn homeownership sooner. [9:49] Dr. Lautz has found that when these young adults move into home ownership, half of them had been paying rent to family members they were living with. [10:37] How does a young adult build a credit portfolio while paying rent to parents and living at home? Dr. Lautz says that’s a good question! What about people working in the gig economy? Monica says we need to research that. [11:58] Dr. Lautz says there are fewer sales at the lower price points. She thinks that translates into fewer properties at lower price points. She is seeing growth in the luxury homes, or $1 million and up, sector. Home prices keep going up. Homes at lower price points may not be move-in ready. [13:00] An issue for first-time homebuyers is that lower-priced homes are not move-in-ready. First-time homebuyers are buying the oldest homes, in the worst condition, where they need to put in remodeling costs. That costs money. Unless you can DIY very confidently, you may have to hire someone to fix it. [13:27] That may not be the best use of money for a cash-strapped first-time homebuyer. [14:14] Dr. Lautz sees rental prices in a much better situation than in the last couple of years. In 2022, there were bidding wars for rental units. So then builders built a lot of high-end multi-family properties to meet the demand. Rental prices for a new lease have come down from where they were. [16:10] Dr. Lautz speaks of people wanting nicer amenities in their rental, while they save to buy a home. [16:42] We’re also seeing a growth in built-for-rent single-family homes. In ...
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    34 m
  • 110: Center for REALTOR® Development: 2025 National & Local Market Outlook with Dr. Jessica Lautz from NAR: Part 1

    110: Center for REALTOR® Development: 2025 National & Local Market Outlook with Dr. Jessica Lautz from NAR: Part 1
    Jun 25 2025
    Welcome, friends to the Center for REALTOR® Development podcast from the National Association of REALTORS®. I am so glad you are joining me and today’s guest, Dr. Jessica Lautz from NAR. Dr. Lautz is the Deputy Chief Economist and Vice President of Research at the National Association of REALTORS®. I love, love, love my data friends and I always learn things to help me and my clients. These trends are so huge when talking with our clients and preparing ourselves, as well as just getting in the nitty gritty because our clients are looking at that national market but we’re also in the local market. I’m so excited to talk today about how we put those two things together. We are releasing this interview in two episodes. This is Part 1. [1:16] Welcome, Jessica! What are the hot topics you are seeing that are important and different? Let’s give our listeners a preview of what we’re going to discuss in these two episodes, 110 and 111. [1:36] Jessica says the real estate market is divided into two markets. We have an all-time high of all cash home buyers with cash from housing equity. At the same time, we have an all-time low of first-time home buyers. [1:58] Everybody’s demographics are changing and buyers are adapting to the real estate market at hand. We’re going to go over fundamentals and dig into some demographics, too. [2:18] Did anybody expect these demographic changes? Some unexpected things are going on in the world. [2:27] When we look at the real estate market, we know it is a tough market. Inventory is still extremely limited, even though it’s jumping and we’re seeing rises in housing inventory. We’re still under February of 2020 when the housing market went bananas! We know that it’s a difficult market to get into. [2:55] Home sales in 2023, 2024, and the first quarter of 2025 have been the lowest since 1995. This is striking because we have 75 million more people in this country than we did in 1995. Home sales volume being at the same level as in 1995 doesn’t make a lot of sense. [4:06] We have more family units that tend to be smaller. We need more homes. We have seen young adults doubling up with parents and older relatives doubling up with their adult children. We know we have a lot of pent-up demand in the housing market from those young adults trying to leave the nest. [4:39] We’re going to talk a lot more about them and the first-time home buyer option in our second episode, look at the demographics, and some possible solutions for young adult home buyers. [4:50] With the low number of transactions, we don’t see the number of real estate agents shrinking. That’s unexpected. It’s an incredibly competitive and dynamic industry. You have to show your value, and what you can do for a client seller, or buyer. It’s very difficult and it’s growing. [5:30] Dr. Lautz was in three cities last week, talking to REALTORS® in Lansing, MI, Nashville, TN, and Orlando, FL, three very different real estate markets. In each hotel, the person at the desk or a person in line told her they wanted to study for their real estate license. It’s an attractive career path. [6:14] Monica told someone that the number of actual sales is down, but it is the kind of market where anybody willing to be creative and hustle can still get in. Dr. Lautz agrees. Everyone has a different business model Everybody has the niche market they develop over time. [6:46] Monica was an agent in 2008. There were a lot of foreclosures, so foreclosure agents were getting a disproportionate amount of business. Monica took on some side work to stay in the business. The whole country was economically challenged. It felt so different to Monica than right now. [7:22] Jobs are at a good level. Unemployment is at reasonable levels. Dr. Lautz says jobs are important for home sale activity. Interest rates have been stable recently in the mid-6% range. Mortgage delinquencies are low because people need to have good finances to get a mortgage loan. [9:17] Even someone in an unfortunate situation where they are forced to sell will probably get some cash out of their house. [9:40] Dr. Lautz says that in more than four-fifths of the markets, home prices keep going up. They are going up by double digits in some markets. It’s a result of the lack of available inventory. Nationwide existing home sale prices are higher for each month than the NAR has ever seen in previous years. [10:20] Prices differ in markets around the country. In some markets, people bid up home prices during the pandemic and there has been an easing of prices in some of those areas. In Austin, home prices went up 45% year-over-year. There has been an easing there. Homeowners are in a winning situation. [11:13] In the pandemic, we borrowed buyers from the future. During the pandemic, people suddenly and unexpectedly decided to move while ...
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    26 m
  • 109: Center for REALTOR® Development: Mastering Win-Win Negotiation Strategies with Evan Fuchs: Part 2

    109: Center for REALTOR® Development: Mastering Win-Win Negotiation Strategies with Evan Fuchs: Part 2
    May 5 2025
    Evan Fuchs is back with us for Part 2 of our conversation on negotiation, a favorite topic of mine! Welcome back! Markets will shift, and changes are happening. We need to remember the core tenets and basics of good negotiation while remembering that the details change from client to client. Some of you work in different markets or states, and you need to be aware of those details to help you negotiate specifically for what you and your client need. Negotiation is one of those significant topics I suggest we learn about constantly. Evan Fuchs is a 28-year award-winning REALTOR® and industry leader from Bullhead City, Arizona. Evan and I discuss training, and we go into one book with four tenets that can help us create win-win scenarios or at least manage the situations with a good attitude. Sometimes, operating on those principles helps us not to become so emotionally involved. There is always more going on under the surface when negotiating. We’re going to discuss how that affects your conversations as well. Let’s join Evan to level up some negotiation today! [2:07] We are talking negotiation, and if you didn’t hear our first episode, we hope you’ll go back to that; we discussed things like the tangibles and intangibles of negotiation and why you need to have negotiation skills. We’re giving you the tip of the iceberg. We’ll talk later about some training you can get. [2:33] We will share some great principles in this episode and discuss how agents can improve their skills for negotiating on their behalf. We will need better communication in different spaces where the terms are unclear. [3:25] Evan cites two episodes Monica did with Brent Lancaster on the Buyer Representation Agreement to help negotiate with your clients. We agents must understand our obligations under the law, the Code of Ethics, and the agreements we must follow that create a frame for our business to stay inside. [4:05] Inside that frame, your business is your canvas. You can paint your canvas any way you want. You can say, “Here is how I’m going to run my business, as long as I’m not going out of bounds.” Then you bring your business to the market, and it responds if it sees value in hiring you for what you bring. [4:31] It’s not easy to set boundaries and know the rules of engagement. Brokers are deciding what parameters will be a win for their agents and brokerage firms. With some brokerage firms, your business canvas is not as significant. Bring your ideas and creativity back to your broker. [5:44] The difference between your business model and another agent’s model is what will appeal to potential clients. Explaining what you charge and what the client gets from you will hire you. Be very intentional about understanding who your target audience is and what services you offer. [6:39] Evan says finding clients can’t be an accident. You must be able to show you how to walk the walk and say, ‘This is why I should be here representing you.’ [6:51] Sometimes, in a client meeting or a class, however much she prepares, people will ask Monica an unexpected question for which she doesn’t have a great answer. Evan says it’s essential to give feedback to yourself on what worked and what didn’t work, and then you iterate on that. Have a place to practice! [7:51] Hold scenarios or role-playing with partners in your office, coaches, or spouses. Practice the words and get feedback before you go live. Once you go live, measure what works and what doesn’t, and then try again. It’s a different ballgame for many people, and you might not get it right on the first try. [9:10] Evan talked with his college daughter about what’s happening in real estate. It helped him see another perspective. That’s always a win. [9:40] Preparation for negotiating is essential. Be intentional. What do they need? What value do you bring to the table? How are you communicating and connecting with them? How am I qualifying them? How are you communicating what working with you looks like? [10:21] If you do the preparation and get a win, you know it worked. If it went South, tell yourself to handle that differently next time. Over time, you work out systems where you are repeating success. Monica encourages you to learn even from your accomplishments. [10:56] Monica is confident and open-minded when she goes into a meeting. She listens to what their needs are instead of selling them on herself. She wants to hear what they’re saying, even if she doesn’t have the answer for them. [11:29] Evan says if you want to improve relationships with other people and be a better communicator, listening, hearing what they say, asking questions, giving feedback, and being interested is where rich relationships come from. [11:49] Sometimes, just listening and being there, you’ll hear the person tell you what they need from you. If you...
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    33 m
  • 108: Center for REALTOR® Development: Mastering Win-Win Negotiation Strategies with Evan Fuchs: Part 1

    108: Center for REALTOR® Development: Mastering Win-Win Negotiation Strategies with Evan Fuchs: Part 1
    Apr 21 2025
    Today’s topic is so essential: negotiation! It has always been important. As our markets have been shifting and industry changes are happening, we need to go back to remembering the basic and core tenets of good negotiation while also understanding the nuanced parts of that shift within the market and the specific needs of our clients. My guest today, Evan Fuchs, is a 28-year award-winning REALTOR® and industry leader from Bullhead City, Arizona. Negotiation is one of those topics we need to learn about all the time. Unless you’re writing a book on negotiation, I suggest more education is helpful. I love learning from skilled negotiators wherever I come across their books or meet them, like Evan or even some of my clients, who teach me new ideas and angles to consider in my negotiation. Evan and I both believe in the long-term value of win-win negotiations in real estate. Evan shares insights on building relationships and finding mutually beneficial outcomes. We discuss the importance of offering options, how crucial it is to get professional training, and the value of tangible and intangible negotiation elements. Evan will tell you what those are. Let’s learn together! We are releasing this interview in two episodes. This is Part 1. [2:04] I am so glad to have Evan Fuchs with us today on the podcast! Welcome, Evan! [2:12] Evan is one of the very successful nice guys! If you ever get to meet Evan, talk to him. He’s delightful, smart, and friendly. We’re going to talk about negotiation, and he is the perfect person to have with us to talk about relationship negotiation because he’s kind and respectful. [2:33] We will discuss a win-win negotiation atmosphere and why that’s good. Evan, you’re a 28-year veteran, broker-owner, board member extraordinaire, association president, and winner! (Evan says that introduction will put a pep in his step!) [3:05] Monica describes her impostor-fighter shelf of awards and statues that remind her that she’s awesome at her job and connected. She recommends you have a shelf like that, and whenever you need a boost, look at your shelf and say, ‘Yeah, I got this’! [3:35] Evan heard Monica talk about the importance of celebrating in one of her podcast episodes. Evan is totally about celebrating, even little victories. [3:52] The win-win negotiation model is a mindset that negotiators adopt. Instead of trying to compete against somebody, they take responsibility for building a good relationship with the other negotiator to work together to find good outcomes for everybody. [4:47] Sometimes, one party does get a better deal, but can you do something to let the other party feel like they also have a good outcome? [5:14] Dan says that options give us power. If I have the myopic view that this is the outcome that’s good for me, and I can’t get you to agree with that, then the deal’s dead, but if we can work together and try to find other ways, then we have a chance of keeping the deal alive and getting to the closing table. [5:42] It’s about how to help you get what you want so I can get what I want. Let’s create many ways to get there and find the best one. [5:51] Everybody wants a deal. You may be working with a client looking at a transaction like a war. You have to help them find options and negotiate so both parties are happy with the outcome. Monica reminds agents that we must train ourselves and our clients to negotiate well. [7:06] Evan says that one out of four buyers want their buyer’s agent, above everything else, to negotiate for them. They would rather you be a good negotiator than be good at finding them a house. Monica invites you to improve your negotiating skills. Promote them as part of your value. [8:43] In this episode, we will keep the buyer’s agent negotiating with the seller’s agent for their clients as our context. In Episode 2, we will discuss the agents negotiating with their clients for various things. [10:09] Evan explains the tangibles and intangibles of negotiation. The top-line purchase price is tangible. There can also be a concession further down in the contract. That is also tangible and measurable. The things you put in the blanks on a contract refer to something measurable and tangible. [11:21] Price is just one element of the negotiation. Think of the price, terms, and everything else involved in the negotiation as representing a value package. Look at the bottom-line number and what you exchange to get to that number. That’s when you deal with both tangibles and intangibles. [12:23] Value negotiating is where I offer something to you that’s of higher value to you than it is to me. This could be like moving up the closing date if you are in a hurry. We trade it for something of low value to you but high value to me. That creates a win. [14:00] One of Monica’s favorite negotiations was between a ...
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    35 m
  • 107: Center for REALTOR® Development: Tech Meets Property: AI Trends in Real Estate with Dan Weisman: Part 2

    107: Center for REALTOR® Development: Tech Meets Property: AI Trends in Real Estate with Dan Weisman: Part 2
    Apr 7 2025
    We are in Part 2 of my conversation with Dan Weisman about AI in the real estate industry. Dan is a director of innovation strategy in the Strategic Business Innovation and Technology Group at the National Association of REALTORS®. In his role, he researches technology, strategizes what this tech may mean in the future, and builds relationships with tech leaders to better understand and drive innovation in the real estate space. This episode is where we get practical, starting with using generative AI instead of Google for searches. How would that help you? What do you think about that? We’ll discuss software that is genuinely helpful for you in your business. We wrap up with virtual reality. As cool as it is, why do we not see it used more often? Dan gives us his insights. Let’s join him! [1:24] I am so glad to have more time with Dan Weisman to learn more AI tips. In this episode, we are going to get into practical things! You may want to listen again later and get some of the apps if you're driving. We will link any apps we mention in the show notes. Look them up when you park. [1:50] In the first episode, we discussed plug-ins and research to help us understand what’s available. [2:11] Dan Weisman is a Director of Innovation Strategy with the NAR. His team's focus is to look at and understand what technology is out there and help figure out how to drive innovation across the space to support membership in the industry. [3:33] Dan says the tech can be overwhelming. He does this full-time, and it seems something new every day if not every hour. You’ve got to be careful about not always chasing the shiny object. Many projects are getting built on generative AI products like ChatGPT and Gemini. [4:01] Dan’s team is trying to focus on the pain points the NAR membership feels in their transactions and tie together the research and the relationships NAR is building with startups and big tech companies to help REALTORS® to be more efficient and productive. [4:36] REALTORS® are talking to Dan about how many phone calls they receive and constantly being on call for their clients. Some cool products use AI to help schedule tasks and calendar meetings, almost like an AI assistant. [5:44] Monica is ready for those products! She keeps busy keeping track of her schedule between her Google calendar, notebook calendar, and wall calendar. [6:39] If you missed Part 1, generative AI is a tool that recently became more available to the public to generate information and content using artificial intelligence behind the scenes. Dan calls it Google search on steroids. Instead of multiple web pages, it gives you a relatively concise answer. [7:11] You can plug information into it and ask for a response, and it will help formulate it in whatever way you want, with context and tone. It’s for everyone. [7:56] Since ChatGPT launched, people have been talking about tech. Dan loves it! He’s been trying to talk about tech with agents for five years! It’s an opportunity for everyone to use a different type of AI product and service to free up some time to help them be more efficient. [9:17] Can Monica ask AI to orient her book in progress to another audience? Dan says yes, but it’s a tool in its infancy. It will do a good job manipulating the information you put into it to satisfy your request. Its accuracy varies. Like any work you put out, pay attention to what it says. [10:50] If Monica sees that you just copied and pasted your listing from ChatGPT, from the many long adjectives and how they sound, she does not trust it. Generative AI makes things up. [11:50] When Dan gives presentations, he uses the example of providing the data for a listing to ChatGPT, and ChatGPT writes the listing description but gives it the wrong number of bathrooms. Luckily, Dan checked it. ChatGPT can do complex things and at the same time make silly mistakes. [12:37] Always edit a listing for mistakes and personalize it as you want it to sound. It’s obvious when the human touch is missing. That is critical in real estate. [13:41] Monica uses AppSumo and Castmagic. Monica put a recording into Castmagic, which makes social media posts, transcripts, or show notes for a podcast. [14:15] There are many apps to take information, edit it, and simplify it for various content platforms. It reminds Dan of CliffsNotes. Monica mentions Blinkist. Whatever ChatGPT pushes out, ensure it is accurate and has the context and tone it should have. [16:17] Monica cites Otter, who takes notes in a meeting. When Monica sees the Otter notes from multiple people, she is overwhelmed by the quantity of information. Dan recommends focusing on your notes tool and tuning it to pull up the information you want. [17:26] One of the powers of generative AI is learning about you and what you are looking for as you communicate with it more. [18:34] When Dan gives ...
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    44 m
  • 106: Center for REALTOR® Development: Tech Meets Property: AI Trends in Real Estate with Dan Weisman: Part 1

    106: Center for REALTOR® Development: Tech Meets Property: AI Trends in Real Estate with Dan Weisman: Part 1
    Mar 24 2025
    Today, we will talk about AI in the real estate industry with Dan Weisman, a director of innovation strategy in the Strategic Business Innovation and Technology Group at the National Association of REALTORS®. In his role, he researches technology, strategizes on what this tech may mean in the future, and builds relationships with tech leaders to understand better and drive innovation in the real estate space. He is in the thick of thought leadership, creating new things for us. I asked him how I, as an agent, could personally use AI to help me in my business. Sometimes I do not default to it as quickly as I should. I found our conversation to be very interesting. We are releasing it in two episodes. This episode's Part 1 provides a big-picture overview of where we are now. It’s amazing how fast things change! Then, we discuss some good suggestions for better habits. Let’s get right into it! [1:51] Welcome, Dan Weisman, back on the podcast! We’re so glad to have you! [2:07] Dan Weisman is NAR’s Director of Innovation Strategy. His team’s role is to look at and understand what technology is out there and help the membership figure out how it may fit into their business to make them more successful, productive, and efficient daily. [3:26] People inaccurately equate AI to ChatGPT. The concept of AI started 70 years ago. We now have the computing power and data to make sense of AI. ChatGPT is generative AI, a subset of AI. AI places the ads and suggestions we see on Facebook. [4:22] Generative AI is new to the average person because of its ability to use a technology like AI and know that it’s AI. You don’t need to understand how Gen AI works; you need to understand if it can help support you efficiently in what you’re focusing on, whether selling real estate or researching a vacation. [6:02] Generative AI refers to anything generated by artificial intelligence. OpenAI has ChatGPT and DALL-e, and Google has Gemini. Open AI powers Microsoft Co-Pilot. Midjourney was out before Open AI. The average person can search the internet and use Gen AI to ask questions and get results. [8:14] Generative AI is in its infancy. It’s like the beginning of the internet. People are not using Gen AI like they use Google today, but they will when they get used to it and find the value in it. It’s developing itself. The more information we put into it, the better it will get. It’s the future of search. [10:32] Dan is a Mac user who uses the ChatGPT app for Mac. When he hits Option-S, ChatGPT comes up, and he can search within seconds. Training his mind to think differently than going to Google to search is a matter of training him. He gets an efficient answer with ChatGPT instead of pages of links to read. [11:47] Dan thinks paying a monthly fee to use Gen AI is worth it. It finds the sources and gives you the results of all the searches. It’s worth the $20.00 if you use it once a day. It’s not that much compared to what we spend on other technology, like our phones. [13:53] Dan mentions Meta. Meta.AI is a similar product to ChatGPT. It’s built on Meta’s Llama 3 free so far product, a large language model that many people use behind the scenes. Microsoft's partnership with OpenAI powers Microsoft Copilot. [14:40] The big tech companies are investing and taking the lead in developing AI products and services. Google, especially, is working on this. Search is core to what Google does. There is healthy, strong, big tech competition. Dan worries that big tech companies will have too much control over AI. [15:48] Google just lost a suit by the government about having a monopoly on search, based on Google paying hardware companies for Google to be the default search engine. Dan hopes this sets a precedent for giving multiple companies more of a fair opportunity to get in on the Gen AI game. [17:42] Meta AI is catching up, as Google did with Gemini. Dan believes Meta will probably have a monthly subscription model to align more closely with what other companies are doing. These companies are losing billions of dollars on these products. Twenty dollars a month does not cover the usage. [18:39] Dan believes the current release of Meta AI is to give the public access to it. Their main goal seems to be to use Meta AI within their current products, Facebook and Instagram. They just needed something to get their name out there as a powerhouse. [19:25] Dan says it’s good to have competition. It’s good to have options to fit what you want. All AI products behave differently. [20:24] These companies aim to keep you in their ecosystem. Meta wants to keep you on Facebook and Instagram. [21:33] Dan states that some plug-ins are dangerous. It’s worse than just downloading an app. They have access to stuff you don’t realize. They may be searching your whole computer. Dan stays away from plug-ins for work. ...
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    36 m