It’s finally here… the financial Olympics of the year. Black Friday to Cyber Monday is loud, chaotic, tempting, and honestly? It can be BRILLIANT — if you shop with strategy instead of spiralling.

In this episode, I’m breaking down the psychology behind the sales, how retailers use scarcity + urgency to make us overspend, and why midlife women are uniquely targeted (and uniquely powerful when we shop intentionally).

We cover:

• Why your brain goes wild during sales

• How identity buying creeps in (hello, future self fantasies)

• Why Australian women are conditioned to “only buy on sale”

• Emotional spending in November — and how to stop it in its tracks

• The real-life system for getting what you actually want

• The best hacks for Black Friday through Cyber Monday

• How to avoid the Afterpay hangover

• What small businesses need from us

• And how to walk out of the sales feeling empowered, not regretful

This is your no-guilt, no-shame guide to spending with intention, clarity, and agency.

Because when you shop intentionally, you’re not just buying things — you’re building trust with yourself.

LINKS:

• Join the Happy Money Membership (founding member offer)

• Forest Superfoods offer
• Follow Phoebe on Instagram (@thehappymoneyjourney)

• Join the Happy Honeys Facebook group

If you enjoyed this episode: Leave a review, share it with a friend, and tag me — I love hearing how you’re navigating these sales with confidence and clarity.

There are four steps to financial freedom and none of them involve being good!

Today, on Australia's leading money podcast for mid life women let’s bust a myth. There is no right way to do money. The only right way is the one that fits your life, your experiences, and your dreams.

We’ve been told for too long that money follows a straight path: get a job, buy a house, build a portfolio, retire. But life doesn’t work that way and neither does your money.

This episode takes you inside your Money Matrix a model for how money actually moves through your life: Stability, Security, Growth, and Freedom. It’s emotional, practical, and energetic. It flows with you, not against you.

And most importantly? You get to decide to be wealthy.

Because wealth isn’t greed. It’s liberation. It’s your power, your safety, your legacy and the foundation for the impact you want to make in your family, community, and the world.

A wealthy woman with a conscience is the patriarchy’s worst nightmare.

Wealth isn’t about survival - it’s about sovereignty. When women have wealth, families thrive, communities change, and the world begins to heal. So start your journey here!

• Join the Happy Honeys Facebook Group for free weekly lives and coaching

• Support Forest Superfoods support us!

Imagine waking up one morning and actually feeling in control of your money. No more dread when you open your banking app — just calm, confident clarity. This episode is your invitation to get there.

Phoebe takes you through the three big phases of transformation: Reclaim, Redefine, Rebuild. You’ll uncover the hidden stories and cultural conditioning that keep women stuck in financial fear and start rewriting your script for wealth, freedom, and choice.

From the myths we’ve been told (“money isn’t for women”) to the practical systems that build confidence (cash buffers, multiple revenue streams, vision boards, and money dates), this episode is your roadmap out of scarcity and into freedom.

By the end, you’ll have:

• Clarity about what you truly believe about money

• Courage to change it

• Confidence to take the next step

Listen if: You’re a woman over 40 ready to stop waiting for perfect conditions and start building financial independence — your way.

Resources Mentioned:

• Forest Superfoods
• 30 Day Spending Cleanse (like a juice fast for your money!)
• Business Builder 1:1 Coaching Know your spending type QUIZ

There seem to be two seperate camps when it comes to money coaches...some are all about healing your inner child so you can manifest the life of your dreams, and the others are all savings jars, spreadsheets and budget planners. I don't think you can do one without the other! Even the gurus check their bank accounts, and if they don't then what will they do when they manifest their millions?

In this episode of My Happy Money Journey, Phoebe Blamey dives into why mindset work and manifesting are powerful… but not the whole game. There are your habits and systems as well, and we need to put it all together for the greater good. Because when we get our act together with our money it sets us free!

What we cover:

• Why manifestation alone won’t save your bank account

• Money wounds and how they can silently sabotage success

• The systems wealthy women use behind closed doors

• One small step you can take today to build confidence with money

• How to turn fear into financial momentum

If you’re ready to stop hoping for money and start inviting it in with clarity and confidence this one’s for you.

Looking for clarity in business? Book a call

Don't forget we have the spend cleanse going strong!

Thanks to the wonderful peeps at Forest Super Foods for their amazing product; here is your link

This week we are rebooting one of your favorite episodes. Here is to the financial Febfast you can take anytime!!

Here is a link to the 30 Day Spend Cleanse course designed for you to kick the low value spending habits and bring in some money joy!!

thank you to our sponsors at Entourage: https://entourage.com.au/

Ever wonder where your money disappears each month? Struggling with rising costs and wanting to break free from impulse spending?

In this episode, I’m sharing my journey through Financial FebFast, a simple but powerful spend cleanse designed to reset your money habits.

Think of it like a juice fast for your finances—not about restriction, but about cutting out spending habits that no longer serve you and making space for what truly brings joy. Inspired by the "Buy Nothing New" challenge nearly a decade ago, this has now become an annual tradition—and this year, I’m inviting you to join us.

A spend cleanse is the perfect financial reset, and I’ll guide you through:

✔ Setting a timeframe that works for you ✔ Defining what’s essential vs. what’s just a habit ✔ Identifying and tackling your spending triggers ✔ Finding creative, free alternatives to spending ✔ Tracking your progress and reflecting on what truly matters

This isn’t about deprivation it’s about intentionality. If you’re ready to spend smarter, save more, and find joy in what you already have, let’s do this together!

🔹 Listen now and take the first step toward your financial reset! 🔹 Give the quiz a go here and find your spending type &

subscribe for more mindful money tips on the podcast & YouTube

#MyHappyMoneyJourney #MindfulSpending #SpendCleanse #FinancialWellness #midlife #women #money

This is my very own story. It took me to sort my money out. I hid from it, I impulse shopped, I did a ton of low value spending...I never looked at my account unless I was transferring money at the checkout after my card declined.

I did ALL the dumb things.

and then I made a shift...and today I am sharing that with you.

I’m bringing it all together. This isn’t just about spreadsheets or financial hacks. It's three shifts (in no particular order) that changed my life and my money:

• The Emotional Shift moving from shame and fear into ownership and power.

• The Practical Shift building real systems, plugging leaks, creating cash cushions, and getting debt under control.

• The Identity Shift moving from “I’m hopeless with money” to “I know exactly where my money’s going.”

Because money isn’t about more stuff — it’s about more life.

It’s the last episode of the season, and I want to start with a huge thank you. This year we’ve covered it all: from emergency funds and sexually transmitted debt, to investing, boundaries, divorce, and even how to bring a little adventure into our money lives.

And while this is the last episode of the season, we’re not done yet. Keep an ear out for my limited series Women Talk Wealth, coming soon.

Because of you, My Happy Money Journey has become one of Australia’s leading podcasts for women over 40. I’m deeply grateful for your time, your ears, and your trust.

Try it yourself on our spend cleanse: LINK HERE

Join us in the facebook group HERE

Thanks to our sponsors

Entourage Finance and Property www.entourage.com.au

Forrest Superfoods LINK HERE

You know that money thing you know you should be doing, but somehow you never get around to? Yep today we are building your emergency fund.

In this episode I am going to show you how to save like a squirrel hoarding nuts for winter. This is your money, your financial freedom and possibly you FU fund. Whatever you call it, it is more than just a pile of cash. It’s peace of mind. It’s freedom. It's the stash that lets you walk away from a job, relationship, or situation that no longer serves you.

So why do we put off getting started?

Today we are taking a deep dive into money and the mindset around that question.

We’ll cover:

• Why money slips through our fingers (and how to stop it)

• The difference between a cash cushion and a true emergency fund

• How to identify your money blocks and move through them

• Practical ways to build it even if you only have small amounts

By the end, you’ll have both the woo woo and the practical tools to start building your emergency fund

Share your milestone with me in the Happy Honeys Facebook group or on socials! Let’s celebrate together.

Need more than gentle words of encouragement? Hop onto the spend cleanse LINK TO SPEND CLEANSE

Links

• Entourage Finance & Property – learn more at LINK TO MUSHROOM GOODNESS

Disclaimer: The information in this podcast is general in nature. Please seek advice from a qualified professional who understands your personal circumstances before making significant financial decisions.

🔥 5 Habits to Build Financial Confidence (That Aren’t Budgeting B.S.)

If you’re done living pay-to-pay, done people-pleasing with your wallet, and absolutely DONE playing small with your money this episode is your wake-up call.

Phoebe breaks down the five everyday habits that help you rebuild confidence, rewire your money mindset, and create rituals that lead to unapologetic wealth. From building your Bye-Bye Buffer to investing with flow, this episode will have you rethinking what it means to feel “safe” with money and exactly how to get there.

What You’ll Learn:

• Why mindset work without habits is just expensive journaling

• How to identify and replace low-value spending habits

• What a Cash Cushion is (and how to build one FAST)

• Why every woman needs a Bye-Bye Buffer and how to set it up using round-up or micro-investment apps

• How to get your money out of stagnation and into flow

• How to add one “rich girl” ritual a week even on a budget

Mentioned in this episode:

• The 30-Day Spend Cleanse Calendar (Free Tool!)

• Micro-investing apps like Raiz, Spaceship, WeMoney, Up

• Links + Resources:

• 💸 Download the FREE 30-Day Spend Cleanse Calendar → Click Here

• 🎓 Join the 30-Day Spend Cleanse Course → Find out more here

• 💬 Come chat in the Happy Honeys Facebook Group → Join Us

• 🍄‍🟫Forest Superfoods Find out more
• 🙋‍♀️Entourage Link

Connect with Phoebe:

• Instagram: https://www.instagram.com/thehappymoneyjourney/

• TikTok: Phoebe Blamey

• Website: www.myphoebeblamey.com.au