Send us Fan Mail

Join Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performance metrics, and search impression share. Learn about optimizing your amazon advertising campaigns and discover the best approaches to amazon sponsored ads.

Stop guessing your ad strategy, get a real breakdown of what’s draining your budget and fix it fast: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #EcommerceStrategy #AmazonSellerTips #PPCAdvertising

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - PPC Overview and Common Questions
00:52 - Understanding Cost Per Click Basics
02:13 - Suggested Bid vs Actual CPC Explained
03:33 - Bid Adjustments and Top of Search Strategy
04:33 - Low Profit Margin and PPC Strategy
05:31 - High CPC Examples and Profit Impact
07:08 - ACOS vs TACOS Explained Clearly
08:43 - Brand Metrics and Funnel Breakdown
10:38 - Amazon Marketing Cloud Audience Targeting
12:02 - Fixing Low Awareness with New Audiences
13:40 - Turning Consideration Into Purchases
15:18 - Cart Abandon Strategy for More Sales
17:01 - Keyword vs Audience Targeting Shift
18:24 - Top of Search Strategy and Impression Share
21:03 - Combining Audience and Bid Adjustments
23:18 - New Product PPC Launch Strategy
25:22 - Declining Demand and Rising CPC
27:05 - Campaign Optimization Time and Bulk Files
28:33 - PPC Budget Strategy by Month
--------------------------------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon has implemented a significant update regarding alt text functionality within A+ content, impacting how sellers previously handled indexing. This video explains that Amazon now uses artificial intelligence to automatically generate alt text for all images. This change affects amazon listing optimization and amazon seo practices, requiring sellers to adapt their strategies for enhanced brand content moving forward.

Fix lost rankings fast before traffic drops further get a full listing strategy review now: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonFBA #EcommerceTips #AmazonListing #keywordranking

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - Amazon alt text removed update
00:30 - AI generated alt text explanation
01:00 - Why this hurts keyword indexing
01:26 - Loss of Spanish keyword ranking
01:50 - What sellers should do now
02:07 - Focus on crawlable text and FAQs
--------------------------------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

AI tools now replace expensive software, reduce development time, and improve business systems. Learn how agencies use AI for automation, churn prediction, customer data tracking, and faster builds. This video covers AI for ecommerce, agency growth, automation tools, and real use cases in 2026.

If outdated systems are slowing growth, fix it now before competitors replace you with AI: https://bit.ly/4jMZtxu

#AIforBusiness #AgencyGrowth #AutomationTools #EcommerceStrategy #aitools

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - $2.6M software replaced by AI
00:20 - Why AI is finally ready in 2026
01:03 - Real use vs AI hype explained
01:42 - Turning agency systems into AI products
02:30 - Why agencies must transition now
03:26 - Replacing copywriting and design roles with AI
04:50 - Building websites and tools in hours
05:38 - Using AI to predict client churn
06:53 - Data driven decisions with AI systems
08:30 - How to build tools using AI prompts
09:02 - Too many good ideas problem with AI
--------------------------------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show