Episodios

  • Breaking News: Is Amazon Suppressing Your Listing Image Hacks?
    Apr 25 2025

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    Amazon is now cracking down on main image hacks that sellers use to boost CTR and sales.
    Learn how these changes impact your Amazon listings and what still works today.

    Get the free SEO Toolkit and start improving your Amazon rankings: https://bit.ly/3EFPhrY

    #AmazonSEO #MainImageHack #IncreaseCTR #AmazonListings #AmazonSales

    Watch these videos on YouTube:

    Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Curious about our main image hack? Check it here: https://bit.ly/42J2qZe

    Having trouble with SEO, PPC, or listing issues? Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

    Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaR

    Timestamps
    00:00 - Amazon Image Changes
    00:12 - What is the Main Image Hack?
    00:55 - How the Main Image Hack Worked Before
    01:45 - New Amazon Image Detection Updates
    02:45 - Why Main Images Are Being Suppressed
    03:35 - What Types of Main Images Are Still Safe
    04:30 - Examples of Suppressed and Allowed Images
    05:30 - Amazon Getting More Lax in Some Categories
    06:30 - What Sellers Should Do Now About Their Images

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    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    7 m
  • The $3M Growth Secret Amazon Sellers Never Talk About
    Apr 25 2025

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    Some Amazon sellers scale fast, others stay stuck. It usually starts with how the product looks.
    CTR, PPC, and SEO all matter, but one change can make a big difference.

    Grab our free PPC guide and start spending smarter on Amazon ads: https://bit.ly/4jGqaUO

    #AmazonSelling #ClickthroughRate #PPCforAmazon #MainImageTips #EcommerceGrowth

    Watch these on YouTube:

    What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

    Are Amazon Main Image Hacks Breaking the Rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10

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    Find solutions with a one-on-one coaching session https://bit.ly/3YwtgCr

    Submit your details and start improving your CTR https://bit.ly/4jXADvl

    Timestamps:
    00:00 - Starting with brand growth on Amazon
    00:15 - Why 66,000 US sellers are the target audience
    00:28 - Can your brand grow from $1M to $3M?
    00:33 - Main image fixes that double clicks
    01:10 - Example using Vaseline to explain image strategy
    02:00 - Using product-in-use photos and keywords
    02:45 - PPC and the golden keyword ratio explained
    03:25 - SEO checks: A+ content, alt text, and Spanish images
    03:50 - Traffic vs Conversion: Focus areas for growth
    04:30 - Other conversion issues: design, copy, catalog
    05:00 - Final thoughts + call to work with My Amazon Guy

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    3 m
  • Struggling With Amazon Ads? Try This Keyword Trick!
    Apr 24 2025

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    Are you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.

    Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK

    #AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAds

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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    Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

    Need expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaR

    Timestamps
    00:00 - Why Keyword Research Matters
    00:21 - What Tools You Need: Helium 10 & Cerebro
    01:14 - Finding Your Main Keyword
    01:40 - Pulling Competitor ASINs from Amazon
    02:32 - Importing ASINs into Cerebro
    03:00 - Filtering Keywords by Rank & Volume
    04:10 - Choosing Keywords for Broad Campaigns
    05:24 - Finding Longtail Keywords for Exact Match
    06:26 - Adjusting by Bid Strategy & Budget
    07:31 - When to Avoid Low Search Keywords
    08:08 - Broad vs Exact Campaigns Explained
    08:50 - Using the Same Strategy for Existing Products
    09:31 - Wrapping Up: Add Longtail Keywords for Better Results

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    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    10 m
  • How to Fix IPI Score Drops, Pricing Errors, and Inventory Problems
    Apr 23 2025

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    Learn how to fix your IPI score by staying in stock and sending inventory frequently. Understand how Amazon handles strike-through pricing and what causes it to disappear.

    Grab the PPC guide and start making smarter ad decisions: https://bit.ly/43WXCls

    #AmazonInventory #FBAIPI #StrikethroughPricing #AmazonSellers #EcommerceStrategy

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

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    Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

    Need expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4lKaBgP

    Timestamps
    00:00 - Welcome and What Sellers Are Asking About
    00:11 - What Affects Your IPI Score on Amazon
    00:34 - Inventory Tips to Improve IPI Metrics
    01:00 - Where to Learn More About IPI and Inventory Fees
    01:28 - Strategy for a Strike-Through Price
    02:15 - Why Amazon Removes Your Strike-Through
    03:04 - Mistakes That Lead to Pricing Errors
    03:20 - Final Thoughts on Amazon Pricing Strategy
    03:26 - How to Get Help with Amazon Sales

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    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    4 m
  • Tariff's are Causing Amazon to CAP Inventory Ahead of Prime Day
    Apr 21 2025

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    Many Amazon sellers are being hit with unexpected FBA product-level inventory restrictions.
    This video breaks down why you can’t send inventory through AWD and what actions to take before Prime Day.

    Read Blair’s full LinkedIn post: https://bit.ly/42TZXwm

    Need help figuring this out? Book a 1-on-1 coaching call and get answers: https://bit.ly/3YwtgCr

    #AmazonSellers #TariffUpdate2025 #FBAUpdate #PrimeDayPrep #InventoryRestriction

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

    -------------------------------------------------

    Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

    Struggling with ads? Get the free PPC guide built for Amazon sellers: https://bit.ly/4jrMwK8

    Timestamps
    00:00 - FBA Inventory Restrictions Hit Sellers Hard
    00:30 - What Is the Restriction and Who It Affects
    01:16 - Why Inventory Limits Are Back Again
    01:46 - Amazon Overstocks Due to Tariff Concerns
    02:27 - Why Low Sell-Through Products Are Targeted
    03:10 - No Official Announcement from Amazon
    03:30 - Impact on Prime Day Inventory Planning
    03:55 - How to Work Around Inventory Limits
    04:43 - Comparison to 2020–2021 FBA Restrictions
    05:15 - Action Steps: Update Inventory and Sell Faster
    06:12 - Final Thoughts on Ongoing Tariff Issues

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    6 m
  • Tariffs: 2 Year Pain Prediction - Leave China ASAP
    Apr 17 2025

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    Many sellers are rethinking their supply chain as tariff changes create new challenges. Here’s what to do before it’s too late. Learn how tariffs, Trump’s long-term strategy, and supply chain shifts are changing everything for private label sellers. We break down what sellers should do next if they still manufacture in China.

    Get the exact tools real sellers use to grow 1.2 Billion Sales. Grab the Success Bundle before it’s gone: https://bit.ly/42NeWrL

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    Amazon SEO Update! https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

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    Start making smarter ad decisions. Download the free Amazon PPC guide now: https://bit.ly/3RTpLCs

    Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

    Need expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4j3mVXn

    Timestamps
    00:00 - Most Analysts Are Wrong About Tariffs
    00:22 - China Manufacturing and 245% Tariffs
    00:47 - Why This Is Just the Start
    01:15 - It’s About Jobs, Not Trade
    01:24 - Should You Complete a China Order Now?
    01:52 - The Signal: Bring Manufacturing to the US
    02:21 - The US-China Trade Imbalance
    03:03 - Closing Loopholes in Imports
    03:40 - Why China’s Cheap Goods Are Being Targeted
    04:08 - How Immigration and Oil Prices Affect Manufacturing
    05:25 - What Amazon Sellers Should Expect by 2027
    06:17 - The Manufacturing Boom in the US
    07:49 - Stock Decisions for Amazon Sellers
    08:59 - Business Decisions: Which Bad Option to Choose?
    10:00 - Countries to Consider as China Alternatives
    11:52 - Why Mexico Might Not Be the Right Choice
    13:12 - Food and Textiles: Where to Manufacture Instead
    14:46 - Where the US Still Leads in Production
    15:57 - Luxury Goods From Europe: Are They Worth It?
    16:44 - The Problem With China Alternatives
    17:52 - What Should You Do Right Now?
    18:07 - How to Raise Prices the Smart Way
    19:09 - Slow Down Sales to Win Big Later
    19:45 - Where to Launch Your Next Product
    20:09 - Get Help With Your Amazon Business

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    20 m
  • Amazon Changed SEO Again (And No One Told You) Alt Text Is No Longer Indexing
    Apr 16 2025

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    Amazon is changing how image alt text impacts SEO, and it’s already affecting rankings.
    This video breaks down what’s happening with comparison charts, brand stories, and alt text indexing on Amazon.

    Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH

    #AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdates

    Watch these videos on YouTube:

    Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Having trouble with SEO, PPC, or listing issues? Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

    Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/4j3mVXn

    Timestamps
    00:00 - Amazon SEO Indexing Is Changing
    00:18 - How Alt Text Impacts Rankings
    00:50 - Why Comparison Charts Are Affected
    01:23 - Amazon’s New Accessibility Update
    02:13 - Can Amazon Now Read Image Text?
    03:18 - What Counts As Decorative Now?
    04:00 - Alt Text Inside Brand Story At Risk?
    04:54 - Why This SEO Shift Could Hurt Brands
    05:41 - What You Can Do About It
    06:06 - Final Thoughts on the Alt Text Update

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    6 m
  • Missing Brand Registry Could Be Hurting Your Listings
    Apr 16 2025

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    Missing or mismatched brand registry can block 5% of your sales and visibility on Amazon.
    Fix trademark issues, connect listings, and stop losing traffic today.

    #AmazonBrandRegistry #AmazonTrademarks #AmazonStorefront #FixBrandIssues

    Get the secrets to winning Amazon ads with our PPC guide: https://bit.ly/3EiWmyz

    Watch these on Youtube:

    Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3

    Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

    ----------------------------------------------

    Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEoh

    Questions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHt

    Submit your ASIN for a detailed review http://bit.ly/3ZAVEoh

    Timestamps
    00:00 - Competing for Viewership on Amazon
    00:19 - Understanding Brand Analytics and Segmentation
    01:15 - Overview of Customer Loyalty Analytics
    02:30 - Using Brand Tailor Promotions for Retargeting
    03:45 - Identifying Key Customer Segments for Growth
    04:50 - Why Retargeting on Amazon is Crucial

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    5 m
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