Episodios

  • Can You Have More Than One Audience Adjustment on Amazon Ads?
    Nov 17 2025

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    Learn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy’s expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting.

    Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3

    Book a strategy call to refine your Amazon ad campaigns and boost your targeting efficiency today! https://bit.ly/4jMZtxu

    #AmazonAds #AmazonPPC #AudienceSegmentation #AmazonAdvertising #AdCampaignTips

    Watch these videos on YouTube:
    https://youtu.be/WukdCZ6WVbc

    https://youtu.be/8w8bP3jH37g

    -----------------------------------------------

    Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it’s too late! https://bit.ly/46Wqkm3

    Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - How to Best Utilize Amazon Audiences
    00:20 - Question: Can You Use More Than One Audience Adjustment on Amazon Ads?
    00:40 - Explanation: Why You Can Only Use One Audience in Amazon Campaigns
    01:00 - How Audience Groups Affect Bid Adjustments and Campaigns
    01:30 - Segmentation Strategy: Targeting Different Customer Niches in One Campaign
    02:00 - Why Retargeting vs New-to-Brand Audiences Yield Different Results
    02:20 - Conclusion: Getting Granular with Audience Targeting in Amazon Ads

    ----------------------------------------------

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    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    3 m
  • Grow Your Brand by Answering Customer Questions in YouTube Videos
    Nov 14 2025

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    YouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads.

    Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxu

    Dominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers: https://bit.ly/46Wqkm3

    #AmazonMarketing #YouTubeSalesTips #AmazonFBA #VideoMarketing #EcommerceGrowth

    Watch these videos on YouTube:

    https://youtu.be/5GRLt5cyw_E

    https://youtu.be/WukdCZ6WVbc

    -----------------------------------------------

    Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

    Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

    Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

    Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Why YouTube Is a Must for Sellers
    00:18 - The Video That Started It All
    00:32 - How YouTube Drove $10 Million in Sales
    00:41 - Why YouTube Converts Better Than Sales Calls
    01:06 - When Steven's Dad Took Over Sales
    01:45 - Using Live Q&As to Build Trust
    02:13 - The Power of Good Thumbnails
    02:45 - Ranking #1 with Simple Video Content
    03:01 - Shoot a Video for Every Question
    03:29 - YouTube Is Cheap, Scalable, and Long-Term
    03:56 - Why You Need to Watch Your Own Sales Tape
    04:19 - The Real Problem: Identifying Prospects
    04:35 - How to DM and Book Calls via LinkedIn
    05:00 - Why Boring, Niche Videos Work Best
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    6 m
  • Amazon PPC Launching Sponsored Video Ads - Announced at Amazon Unboxed
    Nov 13 2025

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    Learn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.

    Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You’ll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.

    We’ll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You’ll also learn the risks of Amazon’s new AI ad tools, when to avoid automated changes, and why Amazon’s creative AI may only be useful for quick video ads rather than listing edits.

    As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you’re new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon’s changes.

    If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.

    👍 Like the video, comment your questions, and share it with other Amazon sellers!

    Learn more: https://myamazonguy.com

    #AmazonPPC #AmazonAds #AmazonFBA #AmazonSEO #MyAmazonGuy #AmazonAgency #GrowAmazonBusiness #AmazonMarketing #AmazonSellerTips #AmazonUpdates #SponsoredProductVideo #AmazonAdvertising

    Get the Ultimate Q4 Playbook for Amazon sellers and close the year strong with better ads: https://bit.ly/46Wqkm3

    Stop wasting ad spend, get expert help setting up these new video ads before they cost you more:https://bit.ly/3ZlHh6G

    ----------------------------------------------
    Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Amazon Is Out of Space for Ads
    00:25 - Amazon Unboxed Conference Gets Criticized
    01:06 - New Ad Format: Sponsored Product Video Explained
    01:55 - Where Video Ads Might Appear in Search Results
    03:00 - Difference Between SPV and Sponsored Brand Video
    04:00 - AI Text Generation and Unified Campaign Manager
    04:47 - What Is Ad Agent and Why You Should Be Cautious
    05:50 - Creative Agent AI for Video Ads
    06:50 - Final Thoughts and Negation Tip for Auto Campaigns
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    8 m
  • How to Improve Your Amazon Sales Funnel with Customer Journey Data
    Nov 13 2025

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    Understanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success.

    Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3

    Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu

    #AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth

    Watch these videos on YouTube:
    Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

    Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

    -----------------------------------------------
    Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Amazon Data & Customer Journey
    01:10 - Understanding the Amazon Customer Journey Funnel
    02:20 - Analyzing the Awareness Stage: Key Metrics
    03:40 - Identifying High Potential Customers in Consideration
    05:00 - The Importance of Add-to-Cart and Wishlist Data
    06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion
    07:30 - Comparing January vs. March: Key Data Shifts
    08:45 - Improving New-to-Brand Purchases with Targeted Strategies
    10:00 - Retargeting Strategies for Repeat Customers on Amazon
    11:15 - How to Leverage Customer Journey Data to Grow Your Brand
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    12 m
  • How To Get More Sales On Black Friday And Cyber Monday
    Nov 12 2025

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    Learn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update your website, and maximize every visitor's potential during Q4 peak sales.

    Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4nPZQcC

    Want expert eyes on your store before BFCM? Let a strategist show you exactly what to fix now: https://bit.ly/4oAnmLP

    #BlackFridaySales #EcommerceStrategy #BFCMMarketing #HolidaySalesTips

    Watch these videos on YouTube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Stop wasting ad dollars, grab the PPC guide that actually brings in customers: https://bit.ly/4p6eSfb

    Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4o7CjnH

    Don't wait for a site crash, download the Amazon Crisis Kit before it's too late: https://bit.ly/487nX1x

    Timestamps
    00:00 - How BFCM Impacts Ecommerce Growth
    01:07 - Why You Need to Start Planning Now
    01:42 - Segmenting Your Audience for Better Ads
    02:33 - Site Speed Fixes That Improve Conversions
    04:51 - Why Mobile Optimization Matters Most
    07:28 - Homepage Tips to Boost BFCM Traffic
    09:00 - Product Page Conversion Fixes That Work
    10:25 - Bundle Offers and Personalization Tactics
    13:07 - Top Performing Discount Strategies for BFCM
    15:20 - Running Strong Email & SMS Campaigns
    17:57 - What To Do After Black Friday Ends
    19:19 - First Action To Take After This Training
    20:54 - Design & Site Updates for More Conversions
    23:20 - How To Keep Sales Momentum After BFCM
    26:14 - Simple Design Tricks That Drive Sales
    28:26 - Final Thoughts + How To Get Store Support
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    29 m
  • How To Stop Amazon Ads From Eating Your Organic Sales
    Nov 11 2025

    Send us a text

    Learn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize both ad and organic growth.

    Your ads are doing damage, book a strategy call to fix what’s killing your organic sales: https://bit.ly/4jMZtxu

    Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/46Wqkm3

    #AmazonAds #OrganicRanking #PPCStrategy #AmazonSalesTips #keywordoptimization

    Watch these videos on YouTube:

    Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success: https://youtu.be/0x8CjbZgYt0

    Top 10 PPC Tips (that are most viewed on channel): https://youtu.be/WukdCZ6WVbc

    -----------------------------------------------

    Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4kOz6rr

    Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

    Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

    Don’t wait for a performance drop—download the Crisis Kit and protect your store: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Ad Strategy Causing Organic Sales Drop
    00:42 - Branded Keywords Are Cannibalizing Ranking
    01:34 - Campaign Spend Too Low for New Targets
    02:11 - Why Low ACoS Can Be a Red Flag
    02:51 - Campaigns Not Delivering or Converting
    03:26 - Fixing Old Negations and Revisiting Keywords
    04:06 - Missing Audience Segmentation from AMC
    05:01 - Building New-to-Brand Campaigns for Growth
    06:00 - Category Targeting to Reach New Shoppers
    06:45 - Understanding Drop-Off on Product Pages
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    7 m
  • 3 Ways To Check Wasted Ad Spend On Amazon
    Nov 10 2025

    Send us a text

    Many sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minutes.

    Get expert eyes on your ad account before your next dollar goes to waste, schedule a strategy session today: https://bit.ly/4hLVMsd

    Get the Ultimate Q4 Playbook to crush your holiday sales and outdo last year: https://bit.ly/43YWYCR

    #AmazonAds #ACoS #WastedAdSpend #PPCstrategy #ecommercegrowth

    Watch these videos on YouTube:

    What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

    This Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s

    -----------------------------------------------

    Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4ooBKGR

    Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/3WK1LnS

    Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/49EY6z9

    Be ready before problems hit, download the kit every brand should have: https://bit.ly/4ozmS8E

    Timestamps
    00:00 - Why Wasted Ad Spend Reveals Real Ad Performance
    00:28 - Too Much or Too Little Wasted Spend: What It Means
    01:13 - Real Campaign Example with Seasonal Spend Patterns
    01:42 - Step 1: Basic Filter to Catch Dead Campaigns
    02:30 - The Simple $1 Sales Filter That Highlights Waste
    03:06 - How to Tell If You’re Just Throwing Money at Ads
    03:33 - Step 2: Analyzing Ad Spend Based on ACoS
    04:26 - At What Point ACoS Becomes a Problem
    05:33 - When Account-Level ACoS Hides Bad Campaigns
    06:16 - Step 3: Keyword-Level Target Checks
    07:00 - The 15-Click Filter That Saves Your Budget
    08:21 - Final Step: Find and Negate the Right Targets
    09:00 - How Much Wasted Spend Is Actually Healthy?
    09:45 - Free Ad Audit for a Deeper Look at Your Campaigns
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    10 m
  • Amazon Is the WORST? My Amazon Guy Reacts to Levi Hildebrand’s Take
    Nov 7 2025

    Send us a text

    Many sellers struggle to understand how Amazon badges really work, especially bestseller rankings. This reaction video breaks down the ranking system, ad-driven placements, and confusing rules that leave both buyers and sellers frustrated. If you're wondering why high-volume products outrank better options, you're not alone, watch to see the full breakdown.

    Watch the full video of @LeviHildebrandYT here: https://www.youtube.com/watch?v=_QgIj7eNYAM

    Break out of the confusion, speak with an Amazon expert who’s been through the chaos and knows how to win: https://bit.ly/4jMZtxu

    Make the most of your end-of-year sales, download this ecommerce playbook has everything you're missing: https://bit.ly/46Wqkm3

    #AmazonSelling #EcommerceStrategy #AmazonBadges #AmazonSellers #onlinebusinesstips

    Watch these videos next:

    What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

    This Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s

    -----------------------------------------------

    Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

    Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

    Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

    Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Why Being #1 Is All That Matters
    00:21 - Levi’s Amazon Seller Frustration Breakdown
    01:12 - Reacting to Levi’s Take on Badges and Bias
    02:13 - Amazon Basics and Featured Placements Explained
    03:30 - Sales Velocity vs Ranking vs Buyer Confusion
    05:12 - The Badge System’s Real Impact on Sellers
    06:47 - Conversions, Volume, and Amazon's True Focus
    08:16 - Ranking Favors Behavior, Not Quality
    09:35 - Price Beats Product in Amazon’s Algorithm
    10:31 - The “Board Game” of Selling on Amazon
    11:27 - Why Agencies Exist: Leveling the Playing Field
    12:17 - Final Thoughts on Levi’s Video and the Bigger Picture
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    Más Menos
    13 m