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A handcrafted whiskey cup created as a gift became a real business through bourbon community support. Viral growth, social media wins, and product evolution drove sales beyond expectations. Craftsmanship, community feedback, and new product ideas continue to push the brand forward.

Want to take your handmade product from side project to sold out?

Let’s plan your next move: https://bit.ly/4jMZtxu

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4lkF7x1

Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

Timestamps
00:00 - Meet the Founders of Whiskey Grail
00:34 - How a Gift Sparked the Idea for a Whiskey Cup
01:58 - From $15 Cups on Facebook to Selling Out
03:48 - How COVID Helped Build Their Early Bond
05:17 - First Bourbon Community Test and Feedback
06:54 - Handmade in Georgia with an American Supply Chain
08:05 - Early Struggles and Fragile Sales Cycles
09:47 - The Viral Video That Sold 700 Units
10:25 - Building a Team and Navigating Droughts
11:40 - Why Diversifying Sales Channels Matters
13:01 - Founders Weren’t Big Drinkers—But They Knew the Market
14:55 - The Power of the Whiskey Community
17:44 - Growing From 50 Units to a Real Team
20:13 - Why Product Development Is Harder Than It Looks
22:06 - Upcoming Products: Smoker Tops, Boxes, Ice Molds
24:25 - Ideas From the Community: Mini Casks and Beer Steins
26:14 - Expanding Offerings for Returning Customers
27:56 - Maximizing Customer Lifetime Value
28:48 - Fighting Knockoff Listings With Help From the Team
30:15 - Why Fast Reports and Support Save Time
31:22 - Community Support That Big Agencies Don’t Provide
32:54 - End and Thanks
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Many websites perform well on desktop but lose traffic due to poor mobile speed. Mobile-first design is often neglected, causing long load times and low retention. This video breaks down how popups, unoptimized code, and performance issues on phones can quietly kill conversion rates.

If your mobile site is bleeding traffic, don’t guess, get a pro to spot the problem before it gets worse: https://bit.ly/4eFYTjU

#WebsiteOptimization #MobilePerformance #BounceRate #PageSpeed #EcommerceTraffic

Watch these videos on YouTube:

The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

Are You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

Timestamps
00:00 - Why visitors bounce despite high clicks
00:18 - How popups may slow your mobile site
00:44 - Using PageSpeed Insights for quick testing
01:28 - Desktop vs mobile speed breakdown
02:03 - Why mobile-first thinking is critical now
02:46 - Common developer mistakes with mobile UX
03:10 - The truth about “mobile friendly” design tools
03:39 - How slow mobile load time kills retention

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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After Prime Day, many listings see higher traffic but lose momentum without a follow-up plan. Strategies like promotions, updated ads, and analyzing the search query performance report can help continue the gains. Using abandoned cart segments and restructured deals helps sellers extend Prime Day growth into Q4.

Start preparing now so you're not scrambling when Black Friday hits.

Book a strategy call with us and get it right: https://bit.ly/4jMZtxu

#AmazonSellingTips #PostPrimeDayStrategy #amazonsellers #successonamazon

Watch these videos onYouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

Timestamps
00:00 - Prime Day is Over, Now What?
00:27 - How to Keep Sales Going After Prime Day
00:35 - Why Add-to-Cart Shoppers Matter
01:24 - Brand Tailored Promotions for Missed Conversions
01:50 - Discounts and Coupons That Still Work
02:19 - Deal Fees and Amazon’s New Structure
03:36 - Adjusting to the New Fee Structure
04:36 - Search Query Report Insights Post-Prime Day
05:18 - How Ads Behave Differently During Peak Days
06:20 - Avoid Overreacting to Prime Day Data
06:47 - Preparing for Other Peak Sale Events
07:31 - Why Inventory Still Matters Most
07:53 - Help With Post-Prime Day Strategy

-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Running ads for a high-ticket product without conversions can feel impossible. Learn how low-volume keyword targeting and better image stacks help separate premium listings. Long-tail exact matches and pain-focused terms are proven ways to improve ad relevance and performance.

Struggling to sell a high-priced product?

Let’s map out how to beat low-cost competition: https://bit.ly/4jMZtxu

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Struggling with your listing? Contact us: https://bit.ly/4kRnPa7

Stop wasting ad spend. Grab our FREE Amazon PPC guide and start making your clicks count: https://bit.ly/4kVZ9gM

Timestamps
00:00 - Why the Product Relaunched After Ratings Dropped
00:15 - Expectations vs. Reality: Weekly Sales Targets
00:24 - Price Gap Between Premium and Standard Listings
00:44 - Why Product Page Differentiation Matters
01:04 - Listing Improvements Matter More Than Ads
01:29 - No Product Page Targeting for High Ticket Strategy
01:56 - Example Strategy from Similar Product Case
02:22 - Importance of Visual Differentiation in Main Image
02:34 - Targeting Low-Search, High-Relevancy Keywords
03:10 - Back Pain and Long-Tail Keywords for Better Targeting
03:45 - Final Tips for Niche, High-Ticket Ad Strategy
03:53 - QR Code and Link Mentioned for More Help

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This brand explains why Amazon became their main channel after decades of retail growth. They walk through profit margins, fulfillment speed, and how they calculate pricing. It’s a real breakdown of what Amazon does better and why traditional methods can’t compete.

Tired of guessing? Get help from someone who’s done it: https://bit.ly/4jMZtxu

#AmazonFBA #EcommerceStrategy #AmazonLogistics #AmazonSellerTips #OnlineRetail

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

Timestamps
00:00 - How This Brand Started Before Amazon
00:24 - Amazon’s Audience vs Other Channels
01:01 - Why Giving Amazon 15% Made Sense
01:30 - Numbers Matter: Profit Per Unit Breakdown
02:36 - What Amazon Does That Others Can’t
03:24 - Why Amazon Is Their Primary Channel

-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category.

Built something real like this brand? Get expert help to scale it smarter: https://bit.ly/4jMZtxu

#AmazonSellerTips #BuildYourBrand #AmazonBrandStrategy #EcommerceGrowth #SellingOnAmazon

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

Timestamps
00:00 - Product Origin in a Competitive Gardening Niche
00:35 - Industry Problem That Sparked the Idea
01:41 - Why Traditional Fertilizer Wasn’t Working
02:26 - Challenges with Urban Soil and Home Development
03:09 - Turning Fungi Into a Scalable Product
04:08 - Taking the Regulated Path, Not the Easy One
05:01 - Scientific Validation and Certifications
06:10 - University Field Trials for Product Testing
07:21 - Fighting Algorithm Flags on Organic Claims
08:45 - Compliance Battles with Amazon
10:10 - Choosing Amazon Despite the Challenges
11:02 - Using Sales to Prove Retail Demand
12:13 - Amazon as a Branding and Awareness Tool
13:14 - Difference Between Real Brands vs. Amazon Brands
14:21 - Advertising that Pays for Itself
15:14 - Using Amazon for Seasonal Market Research
16:25 - Tracking Regional Sales Trends by Season
17:45 - Dealing With Seasonal Inventory Issues
18:43 - Limitations of Amazon FIFO in Canada
19:40 - Managing Expiry-Sensitive Inventory
20:59 - Real Use Cases vs. Intended Use Cases
21:53 - Discovering Unexpected Customer Applications
22:58 - Fungi Misconceptions and Consumer Fears
24:50 - Addressing Product Safety and Education
26:02 - Breaking Down Myths About Mushrooms
27:50 - Final Thoughts on Amazon Growth Strategy

-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon just rolled out a custom analytics dashboard that lets sellers track key performance data. With templates for Prime Day, traffic, sales, and more, sellers now have more control over how they view account trends. This update helps reduce the need for third-party tools by giving direct access to valuable data straight from Amazon.

Book a call so we can help you get custom dashboards set up: https://bit.ly/4jMZtxu

#AmazonAnalytics #SellerTools #AmazonData #EcommerceSellers #AmazonDashboard

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Download our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gM

Grab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSl

Timestamps
00:00 - Amazon Finally Listens to Sellers
00:24 - Where to Find the Custom Analytics Tool
00:40 - Overview of Dashboard Templates
01:16 - Why This Is Better Than Third-Party Tools
02:00 - Creating a Custom Dashboard from Scratch
02:44 - Metrics You Can Add: Order Count, Delivery Rate
03:32 - What This Means for Amazon Sellers

-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Here’s the recap of what you missed at ASPICON powered by @PickFu . Real tips shared by brands and experts selling on Amazon. This video covers conversion wins, creative strategies, and how sellers fix listings that aren’t performing. Learn what actually works from ASPICON’s most practical, seller-focused advice.

Watch these videos YouTube:

Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

What’s Missing From Your Listing That Hurts Conversion https://www.youtube.com/watch?v=0YyvSyMDgPU&list=PLDkvNlz8yl_aEQtZ1eLHoEqYqdgtLyLfV

-------------------------------------------------

Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

Timestamps
00:00 - Better Design Goes Beyond Product Pages
00:27 - Why Customer Feedback Should Guide Creative
00:51 - Upgrading Basic Content to Premium
01:14 - Blending Data and Creativity for Conversion
01:39 - Real Product Use and Trustworthy Video
02:01 - Copywriting Tips That Connect With Shoppers
02:27 - Launch Strategy and First 90 Days Focus
02:55 - Visuals That Match Customer Intent
03:17 - Packaging and Design That Influence Buyers

-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show