Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping the next era of marketing.

In this episode, Kerry and Jimmy unpack how AI and automation are transforming the multifamily marketing landscape - from real-time, dynamic content creation that adapts to market shifts, to predictive targeting that leverages community data to reach renters at the right time, on the right platform. They dive into how a true multi-channel approach - spanning search, social, and beyond - is no longer a luxury, but a necessity in capturing attention and driving conversions in today’s fast-moving digital ecosystem.

Kerry and Jimmy’s Words of Wisdom: “Reaching renters today isn’t about casting a wider net, it’s about casting a smarter one. We’re entering an era where AI and automation are not just tools, but strategic partners in how we attract, engage, and convert. These technologies are reshaping marketing from reactive to predictive, from manual to autonomous. It’s no longer about keeping up with the competition, it’s about staying ahead of the renter. This is more than evolution; it’s a reimagining of how we connect with people in a digital-first world.”

Resources: Maximize Occupancy with a Microtargeted Marketing Strategy

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge.

In this episode, Kerry and Jimmy explore one of the most overlooked dynamics in multifamily technology adoption: the resistance to change. While much of the industry talks about innovation, few are willing to take the first leap. So, who really paves the way for progress? From boots-on-the-ground property teams to visionary decision-makers, this episode highlights what drives early adoption and what holds others back.

Kerry and Jimmy’s Words of Wisdom: "Innovation doesn’t start with technology—it starts with courage. The real early adopters in multifamily aren’t just chasing trends, they’re challenging the status quo, navigating resistance, and making bold moves when others hesitate. They’re the ones who see potential where others see problems and are the reason progress takes hold in this industry. Without them, innovation would stall before it even starts."

Resources: The This Has Come to Rethink Operating Models

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.

In this eye-opening episode, Kerry and Jimmy examine the true cost of exhibiting at industry trade shows. From the towering booth fees and travel expenses to the hidden toll on time, teams, and ROI, they break down what it really takes to maintain a presence on the trade show circuit. Are these events still worth the investment in today’s digital-first world? Or has the game changed?

Kerry and Jimmy’s Words of Wisdom: “Trade shows have become more about presence than purpose - and that’s a costly mindset. It’s easy to get caught up in the noise, the branding, and the badge scans, but at the end of the day, we have to ask: are we really creating value, or just feeding the machine? It’s about smarter strategy, clearer goals, and making sure every dollar, and every hour, spent on the floor actually moves the needle.”

Resources: Taking The Multifamily Show on The Road