Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack how pricing decisions are no longer just marketing choices—they're legal liabilities. As the regulatory landscape shifts, incomplete fee disclosure can move operators from competitive positioning straight into enforcement territory, where pricing strategy becomes evidence, and transparency determines risk.

Anchored by the landmark $24 million FTC settlement against one of the nation's largest property managers, this episode exposes how fee opacity, drip pricing, and fragmented tech stacks translate into real legal and financial risk—even for an industry that believed exclusion from the Junk Fees Act meant safety. Kerry and Jimmy break down what went wrong, why exemption never meant immunity, and how enforcement is now being driven through Federal and State consumer protection laws.

Kerry and Jimmy's Words of Wisdom: "The multifamily industry didn't escape regulation—it escaped clarity. And when clarity disappears, enforcement fills the gap. Without clear standards, operators are left navigating risk in real time, learning the rules through investigations, lawsuits, and settlements instead of guidance—and that's the most expensive way to discover compliance."

Resources: Delivering Built-In Compliance Across Every Interaction

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they expose the hidden flaws inside today's lead attribution models—and the costly decisions they drive. In an industry obsessed with dashboards and reports, multifamily operators are often making high-stakes marketing investments based on incomplete, oversimplified, or outright misleading data.

This episode breaks down how last-click attribution, siloed platforms, and disconnected renter journeys distort true marketing ROI. Kerry and Jimmy explain why channels such as SEO, reputation, organic discovery, and long-tail engagement are routinely undervalued, while others are overcredited simply because they appear last in the funnel.

Kerry and Jimmy's Words of Wisdom: "Bad attribution doesn't just misallocate spend—it rewrites strategy, rewards the wrong vendors, and creates confidence in data that was never telling the full story. In today's world of AI-powered discovery engines and fragmented renter journeys, attribution models built for clicks and last-touch credit are outdated. As search evolves beyond blue links into answers, content-generating websites have become the most valuable asset in your entire marketing stack."

Resources: Relentlessly expand your digital footprint to dominate search.

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take on one of the most costly breakdowns in the leasing journey: the gap between renter approval and a signed lease. While operators invest heavily in marketing, screening, and lead conversion, deals are still lost every day due to slow, manual lease preparation and delayed follow-up.

From reducing post approval drop-off rates to accelerating cash flow and creating true zero-touch workflows, Kerry and Jimmy explore how Lease Execution 2.0 redefines this critical moment by transforming approvals into immediate, automated transactions. They break down why speed now equals revenue, how automation eliminates friction and human bottlenecks, and what happens when leases, signatures, and payments can be delivered instantly—24/7—without staff intervention.

Kerry and Jimmy's Words of Wisdom: "Approval is no longer the finish line—it's the starting gun. Once a renter is approved, the transaction should already be underway. Every delay creates friction, and friction kills deals. Lease Execution 2.0 is about eliminating that gap, turning approvals into instant, revenue-producing transactions—without waiting on people, paperwork, or office hours. When leases aren't delivered immediately, post-approval drop-offs surge, and operators unknowingly hand-sign revenue to faster, more automated competitors."

Resources: Transform the leasing experience with automated delivery.