Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how excessive information can cloud judgment, distract from key objectives, and lead to analysis paralysis, creating a culture of hesitation rather than action.

In this episode, Kerry and Jimmy expose the dangers of relying on overlays instead of real accessibility practices. They break down why these shortcuts fail to address the underlying code issues, how they often interfere with assistive technologies, and why they’re increasingly becoming the focus of lawsuits and regulatory scrutiny. The duo also explains what true compliance requires—code-level remediation, continuous testing, and transparency—and how operators can protect their businesses while actually making their digital platforms usable for everyone.

Kerry and Jimmy’s Words of Wisdom: "Accessibility isn’t a box you can check with a widget. Operators who think an overlay will shield them from lawsuits or deliver real compliance are setting themselves up for failure. True accessibility requires commitment, not shortcuts—and the companies that understand this are the ones building trust, avoiding risk, and serving all renters with dignity."

Resources: Expand Your Digital Services to a Wider Audience

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover how vendors are quietly reshaping the market—leveraging connections, sharing trusted recommendations, and wielding behind-the-scenes influence that drives real change.

In this episode, Kerry and Jimmy reveal how service providers in the multifamily housing industry have moved beyond one-sided relationships to become gatekeepers, matchmakers, and catalysts for growth. They’re often tapped by ownership groups for recommendations on property management companies, leveraging their unique vantage point across the industry. With referrals, data insights, and cross-portfolio visibility, these providers wield significant influence—many working with hundreds of communities across dozens of portfolios, providing them with a rare 360-degree view of what works and what doesn't.

Kerry and Jimmy’s Words of Wisdom: “Property management companies often hold the purse strings, creating a one-sided dynamic. Vendors can find themselves constantly pitching, over-delivering, or waiting on slow payments just to stay in the game. But in today’s market—where technology, compliance, and renter expectations evolve at lightning speed—vendors are no longer just suppliers; they’re strategic enablers. The smartest property management firms are beginning to recognize this, treating vendor relationships as long-term partnerships rather than transactional checkboxes.”

Resources: Time to Rethink Yesterday's Operating Model

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how too much information can cloud judgment, distract from key objectives, and lead to analysis paralysis that creates a culture of hesitation rather than action.

In this episode, Kerry and Jimmy unpack the difference between vanity metrics and actionable insights, and how operators are buried under layers of analytics that often feel more confusing than helpful. They challenge the industry’s over-reliance on outdated or misleading metrics like bounce rates, time on page, and sessions as a measurement of success. The duo explains why operators need to move beyond chasing flashy numbers and instead focus on aligning their data strategies with meaningful business outcomes—like lead generation, tour activity, and lease conversion efficiency.

Kerry and Jimmy’s Words of Wisdom: "The problem isn’t that we don’t have enough data that we’re measuring the wrong things. Operators are spending too much time chasing metrics that look good on a dashboard but don’t drive leases or revenue. When you stop obsessing over bounce rates, page views, and other vanity stats—and start focusing on lead quality, tour-to-lease ratios, and true conversion points, that’s when your data becomes a competitive advantage instead of a distraction."

Resources: Reinvent Operational Performance to Maximize Efficiency