Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore a growing problem in the digital leasing journey—catfishing renters with heavily altered or misleading photos, and reveal why authenticity matters more than ever in an era where online impressions shape leasing decisions long before a prospect ever sets foot on the property.

In this episode, Kerry and Jimmy uncover how over-edited images—from amenity shots to virtual renovations that don’t exist—can quickly erode renter trust, damage a community’s online reputation, and even open the door to serious compliance risks under Fair Housing guidelines. They emphasize that in today’s climate of heightened renter awareness and online transparency, even a single misleading photo can spiral into lost leads and increased vacancies—making authenticity not just a best practice, but an absolute necessity.

Kerry and Jimmy’s Words of Wisdom: “The fastest way to lose a renter’s trust is to show them something online that doesn’t exist in real life. When an over-edited photo or staged renovation sets false expectations, you’re not just risking disappointment; you’re risking reputational damage and potential compliance violations under Fair Housing guidelines. Authenticity isn’t optional anymore; it’s the foundation of credibility, compliance, and ultimately, closing the lease. What renters see online has to match what they’ll experience when they walk through the door.”

Resources: Where Smart Marketing & Compliance Intersect

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how operators can move beyond guesswork to uncover the exact search terms renters are using, align content with intent, and build campaigns that drive measurable results.

In this episode, Kerry and Jimmy break down the art and science of keyword optimization—transforming it from a marketing buzzword into a powerful revenue-generating strategy. The duo explains how keyword research connects the dots between visibility and conversions, why long-tail strategies matter in multifamily, and how data-backed optimization fuels everything from Google Business Profiles to AI-driven leasing tools.

Kerry and Jimmy’s Words of Wisdom: “Keywords are more than just rankings on a page—they’re the language of intent. When you crack the code on what renters are actually searching for, you don’t just drive traffic, you attract people ready to take action. That’s where clicks turn into conversations, and conversations turn into leases.”

Resources: Relentlessly Expand Your Digital Footprint to Dominate Search

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the strategies for successfully implementing technology during management transitions. From overcoming resistance and ensuring data integrity to training new teams and maintaining seamless operations, they explore how to transform potential disruptions into a launchpad for progress.

In this episode, Kerry and Jimmy explore the challenges and opportunities that arise when new management takes over a property and fresh technology must be implemented. They discuss why transitions often create uncertainty for both teams and residents, and how the right tech approach can turn what feels like disruption into a pathway for growth. The duo examines the pitfalls of rushing rollouts during a handover—such as incomplete data migration, communication breakdowns, and how these missteps can undermine performance.

Kerry and Jimmy’s Words of Wisdom: "Every management transition comes with a mix of challenges and possibilities. Too often, operators view change as a setback—focusing on the disruption instead of the potential. The truth is, these moments present one of the best opportunities to reset operations, modernize workflows, and introduce technology that can elevate performance for years to come. Transitions, when handled right, aren’t just hurdles to clear—they’re milestones that can propel communities forward.”

Resources: Purpose-Built Platform Made for Today’s Renter