Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview

To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival.

🧭 Interview Outline 1. Background & Origins

• Both from Memphis, Tennessee; met in high school.
• Started tax preparation in 2010 as a mom-and-pop operation.
• Transitioned from brick-and-mortar to virtual model by 2015.

2. Business Philosophy

• Entrepreneurship is defined as service to others.
• Mowbray is the visionary; Cherina is the implementer.
• Emphasis on scaling with structure: legal, accounting, HR.

3. One Stop Taxes

• Grew from a single office to over 1,000 virtual franchise locations.
• Offers free training, no startup costs, and shared revenue model.
• Built a platform allowing clients to submit documents and sign remotely.

4. Virtual Tax Model

• Designed for convenience and accessibility.
• Clients and tax preparers never need to meet in person.
• Platform includes document upload, e-signature, and cloud storage.

5. Franchise & Training

• Learning Management System (LMS) for onboarding.
• Training includes tax prep, customer acquisition, and platform use.
• Strategic partnerships with local businesses (e.g., dealerships, daycares).

6. Black Tax Festival

• Combines networking, education, and recognition.
• Includes IRS updates, business workshops, and the Titan Awards.
• Open to all entrepreneurs, not just tax professionals.

7. Expansion & Diversification

• Own restaurants in Memphis and the Dominican Republic.
• Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks).
• Own a yacht for rental experiences in the DR.
• Plans to develop a restaurant strip near FedExForum in Memphis.

💡 Key Takeaways

• Vision + Execution = Growth: Their complementary roles fuel business success.
• Virtual is Scalable: Transitioning to virtual allowed exponential growth.
• Community Impact Matters: Black Tax Festival fosters education and recognition.
• Diversification is Strategic: Restaurants and real estate expand their brand.
• Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta.
• Faith & Family Drive: Their journey is rooted in love, planning, and purpose.

🗣️ Notable Quotes

• “Entrepreneurship means being a servant to other people.”
• “The same thing that works at \$1M doesn’t work at \$15M.”
• “We had to fire ourselves from some jobs and hire professionals.”
• “We built a platform where you can do taxes from your couch.”
• “We started before social media—we know belly-to-belly marketing.”
• “Recognition matters—people don’t get it at home or work.”
• “We’re trying to bridge the wealth gap through proper paperwork.”
• “We bought a yacht in the Dominican Republic to rent for experiences.”

#SHMS #STRAW #BEST

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Jocelyn Pearson.

Purpose of the Interview

The interview on Money Making Conversations Masterclass with Rushion McDonald and Jocelyn Pearson aimed to:

• Share Jocelyn’s journey of graduating debt-free by securing $126,350 in scholarships.
• Educate families on how to avoid student loan debt through her proven system, The Scholarship System.
• Dispel myths about scholarships and provide actionable steps for parents and students.

Key Takeaways

1. Scholarship System Approach

   • Jocelyn developed a six-step process to simplify scholarship applications and avoid overwhelm.
   • Focus on breaking the process into small, manageable steps rather than a vague “go get money” directive.

2. Common Myths Debunked

   • Too early or too late to apply: Start by junior year; it’s never too late—even college seniors can apply.
   • Only perfect students or low-income families qualify: Many scholarships don’t require high GPA or athletic ability.
   • All good scholarships are gone: Smaller, local scholarships ($500–$5,000) add up over time.
   • It takes too much time: With a system and reusable materials, effort decreases each year.

3. Avoiding Scholarship Scams

   • Beware of “easy,” “enter to win,” or sweepstakes-style scholarships—they often sell personal data.
   • Real scholarships require effort and personalization.

4. Role of Parents

   • Parents should help with planning and identifying legitimate scholarships but not complete applications for students.
   • Committees can detect when parents write essays.

5. AI in Scholarship Applications

   • Jocelyn warns against copy-pasting AI-generated essays.
   • Her platform introduced TESS, an AI assistant for ethical guidance and support.

6. Financial Aid Basics

   • Submit FAFSA even if you think you won’t qualify; some colleges and states require it.
   • Combine all sources—government aid, institutional aid, and private scholarships.

7. For Current College Students

   • Check with financial aid offices, academic departments, and organizations for scholarships available after freshman year.

8. Entrepreneurial Journey

   • Jocelyn turned her passion into a business by starting with a book, building an email list, and launching webinars.
   • She emphasizes persistence and ignoring naysayers.

Notable Quotes

• “I had to accumulate my way to getting college paid for—the mere mortals’ way to going to college without tons of debt.”
• “Most families want scholarships, but they get stuck in the overwhelm.”
• “There’s no big red easy button—but with clear steps, it feels less daunting.”
• “We’re saying no to the broken system… It takes, on average, 21 years to pay off student loans.”
• “With great power comes great responsibility—AI can help, but only if used ethically.”

#SHMS #STRAW #BEST

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Germaine Bolds-Leftridge.

💼 Business Overview

• I Know Skincare: A skincare brand created to empower women—especially Black women—by embracing their real age and promoting self-care.
• Mission: To challenge the anti-aging narrative and replace it with a pro-aging, affirming message: “#RealAge.”
• Inspiration: Germaine’s late mother, whose glowing skin and wisdom about self-care sparked the brand’s creation.

💡 Key Insights

• Anti-Aging vs. Pro-Aging: Germaine rejects the term “anti-aging,” advocating instead for embracing the natural aging process as a privilege and a journey.
• Target Market: Primarily Black women over 40, though the products are inclusive and used by a diverse customer base.
• Marketing Strategy: Focused and intentional—Germaine emphasizes the importance of knowing your audience and not trying to market to everyone.
• Cultural Relevance: The brand is rooted in cultural pride, self-affirmation, and economic empowerment, drawing parallels to movements like Black Wall Street.

🧠 Business Wisdom

• “The win happens in the fourth quarter.”
• “If you don’t like what you see, do something about it.”
• “You can’t sell to everyone. Know your audience and serve them well.”

📦 Bonus Highlights

• Dragonfly Symbolism: Represents transformation and resilience—core themes of the brand.
• Clinical Testing: Products are tested specifically on Black women to ensure effectiveness for their unique skincare needs.
• Legacy Building: Germaine’s goal is to create generational wealth and a lasting legacy for her family and community.

#AMI

#STRAW

#BEST

#SHMS

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