Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey.

He holds a powerful executive role in the media world, shaping the future of iconic brands like Billboard, Rolling Stone, and SXSW.

🏆 Paul Rainey’s Executive Career at Penske Media Corporation (PMC)

Current Role

• Executive Vice President of Operations and Finance at Penske Media Corporation (PMC).
• Oversees operations and financial strategy for Rolling Stone, Billboard, Variety, The Hollywood Reporter, Vibe, SXSW, and more.
• Provides strategic input across PMC’s global media brands and live events, including the Billboard Music Awards, SXSW, and American Music Awards.

Key Responsibilities

• Leads financial decision-making, acquisitions, and operational procedures across PMC’s portfolio.
• Serves on several boards, including as Audit Committee Chair of Redaptive, Inc. and a Director at SXSW.

Background & Education

• Holds a Master of Science in Accountancy and a BBA in Finance and Computer Applications from the University of Notre Dame.
• Formerly held leadership roles at General Electric, Global Eagle, and Harris CapRock Communications, managing billion-dollar operations across five continents.

📘 About PMC & Cultural Influence
PMC is a global media powerhouse, reaching over 350 million people monthly. Its brands shape culture through journalism, entertainment, and live events, including SXSW

Paul Rainey is a rare blend of creative storyteller and corporate strategist, bridging the worlds of graphic novels and global media leadership. Whether he’s crafting a sci-fi twist in a comic or guiding the future of Billboard and SXSW, his influence is both wide-reaching and deeply personal. Let me know if you’d like a visual timeline of his career or a deeper dive into one of his roles. 🎬📈✨

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Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers.

Founder of Afro Unicorn, joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color.

🔑 Key Themes & Highlights

1. Origins of Afro Unicorn

   • April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children.
   • Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color.

2. Challenges & Early Growth

   • Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission.
   • Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal.

3. Licensing & Expansion

   • Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise.
   • Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more.

4. Business Strategy & Advice

   • Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success.
   • She advises entrepreneurs to visualize success, stay consistent, and never quit.

5. Future Plans

   • April is developing Miss April’s Crown, an animated series teaching young entrepreneurs business skills through affirmations and mentorship.

📘 About the Brand
Afro Unicorn is available at major retailers, including Walmart, Target, and Amazon.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ken Taunton.

Founder and president of The Royster Group, a nationally recognized, certified Black-owned professional staffing firm. Here's a breakdown of the key themes and takeaways:

🎯 Key Highlights from the Interview 🏢 About The Royster Group

• Founded in 2001, the firm specializes in:
  • Executive Search (C-suite to Director level)
  • Healthcare Staffing (physicians, nurses, ancillary staff)
• Operates nationally, serving both public and private sectors.

💼 Executive Search Insights

• Royster is a retained executive search firm, meaning they are hired by companies to find top-tier talent.
• Focuses on diverse, seasoned professionals with 7–10+ years of experience.
• Clients include major corporations like Home Depot, Merck, and Pfizer.
• Emphasizes the importance of diversity in leadership and actively includes women and people of color in candidate pools.

🏥 Healthcare Staffing

• Healthcare remains a high-demand field due to an aging population and workforce shortages.
• Royster recruits nationally and advertises through their website, conferences, and referrals.
• There’s a growing need for diverse healthcare professionals to reflect the population they serve.

🧾 Resume & Job Search Tips

• Resumes should be keyword-optimized to match job descriptions.
• Candidates should reach out to recruiters, follow up, and apply through multiple channels.
• Avoid vague resumes—include specific achievements and metrics.

🏆 Business Philosophy & Certification

• Thornton emphasizes the value of being a certified Black-owned business, not as a crutch but as a strategic advantage to gain access to opportunities.
• He acknowledges the challenges and scrutiny minority businesses face and the importance of capacity and execution.
• Advocates for mentorship, SBA resources, and relationship-building as keys to success.

📈 Entrepreneurial Journey

• Thornton transitioned from pharmaceutical sales and HR to founding his own firm after noticing a lack of diversity in executive placements.
• Started Royster with a bootstrap model—a desk, a phone, and determination.
• Now leads a $20M+ company and was named Small Business Person of the Year in Georgia.

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