Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Shica.

Founder of Dr. Shica’s Bakery, and the conversation centers around her inspiring journey from educator to successful entrepreneur in the plant-based dessert industry.

Key Highlights from the Transcript:

• Origin Story: Dr. Shica began baking seriously after losing her job during the COVID-19 pandemic. Encouraged by a marketing director, she launched her bakery business.
• Why Vegan?: She chose to make vegan cookies to cater to people with dietary restrictions (e.g., lactose intolerance, dairy allergies) and to offer a healthier, inclusive dessert option.
• Celebrity Support: Her cookies gained popularity in L.A., attracting celebrity clients like Doug Allen (creator of Entourage) and Teri Weinberg (producer of The Office), and even making a birthday cake for Jessica Simpson.
• Product Line: Includes chocolate chip, oatmeal raisin, lemon, confetti sugar cookies, and cookie dough mixes. She emphasizes premium ingredients and a unique signature flavor.
• Expansion: Her products are launching in over 4,100 stores including HomeGoods, TJ Maxx, and Marshalls across the U.S. and Canada.
• International Recognition: Selected to speak at the largest snacks and sweets show in Dubai and participate in Canada’s minority supplier program.
• Vision: Aspires to be the “Betty Crocker or Nabisco of plant-based cookies,” with a legacy brand featuring her face as the logo.
• Advice: Her secret to success is staying “prayed up” and working hard, especially as a minority female entrepreneur.

#SHMS #STRAW #BEST

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mujahid Muhammad.

A financial coach specializing in wealth-building, shares his insights on personal finance, real estate investing, and financial independence. He discusses his journey, strategies for managing wealth, and the importance of financial literacy.

🔑 Key Themes & Highlights

1. His Financial Journey
2. • Started his financial journey by investing in real estate, acquiring his first duplex.
   • Built a portfolio using financial strategies, later facing setbacks like Hurricane Katrina and the 2008 real estate crash.
3. Understanding Financial Stratospheres
4. • Defines different financial stages: failure, stability, growth, and independence.
   • Emphasizes the need for strong financial foundations before pursuing major investments.
5. Infinite Banking Concept
6. • Explains how individuals can become their own financial gatekeepers rather than relying on banks.
   • Encourages strategic financial planning to control one's money flow.
7. Middle-Income Struggles
8. • Discusses financial challenges middle-income individuals face, including debt accumulation and limited savings.
   • Offers strategies for breaking free from debt and building long-term wealth.
9. Financial Coaching and Mentorship
10. • Stresses the importance of financial education, mentorship, and strategic planning.
    • Encourages individuals to seek guidance and accountability in their financial journey.

📘 About His Financial Coaching
Brother Mujahid Muhammad provides coaching and financial strategies to help individuals build wealth. He specializes in real estate investing, insurance, and personal finance education.

#STRAW

#BEST

#SHMS

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robert Gould.

Youngest developer in the U.S. to lead a $300 million community development project in partnership with the City of Savannah.

🏗️ Legacy Savannah Project

• Scope: 65-acre, $300 million transformational community development.
• Focus Areas:
  • Residential Housing: Senior and workforce housing.
  • Innovation Center: 24/7 programming for tech and career development.
  • Indoor Recreation Facility: Community engagement and wellness.
• Mission: Not just building structures, but transforming lives and legacies.

🌊 Big Tide Summit

• Founder: Robert Gould
• Purpose: Career exposure and training for Georgia students.
• Impact: Grew from 20 students to over 7,000 in 3 years.
• Focus Areas: Tech, arts, media, construction, and entrepreneurship.
• Website: bigtide.org (free for schools)

💡 Key Messages & Advice 1. Fear and Identity

• Embrace fear as a signal of purpose.
• “There’s only one you”—your uniqueness is your power.

2. Exposure is Everything

• 60% of success is based on exposure (Forbes).
• Being in the room matters—access changes lives.

3. Workforce Development Trends

• Start early.
• Prioritize exposure and appearance.
• Explore trades (construction, tech, plumbing, etc.).
• Seek mentorship.
• Embrace AI and future technologies.

4. Trade vs. Degree

• Trades are now high-income, high-impact careers.
• College is valuable, but not the only path.
• Ownership and entrepreneurship are key to wealth.

5. Pitching and Communication

• Know your audience and tailor your message.
• Don’t just pitch ideas—pitch dreams.
• Respect yourself and others in every room you enter.

🔁 Vision for the Future

• Expand the Legacy Savannah model nationwide.
• Continue building access and opportunity for underserved communities.
• Use platforms like Big Tide to bridge education and real-world careers.

#SHMS #STRAW #BEST

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