If a corporate partner had to tell a story about working with your nonprofit, what would they say?

What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend of mine, Matthew Sutton, Director of Corporate Partnerships at United Way of Greater Atlanta, to talk about how corporate partnerships are evolving and what nonprofit leaders need to understand right now.

Matthew shares why companies are going deeper with fewer partners, why a multi-layer approach matters, and how nonprofits can become collaborators in a shared narrative.

We’re digging into real-world examples too, including a 24-month relationship-building process, and the growing role of social enterprise as nonprofits look for more predictable revenue.

Resources & Links

Connect with Matthew on LinkedIn or send him an email at matthewsutton2018@gmail.com.

Check out Matthew’s book recommendations, including my book, The Monthly Giving Mastermind, and Beyond Checks & Halos by Cynthia Eads Currence.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

What if the smallest monthly gift unlocks the biggest lifetime value? We’re digging into our second Monthly Giving Prediction for 2026: lower entry points will become the norm in monthly giving - and they’ll outperform the high-ask mindset many of us grew up with.

Donors aren’t less generous; they’re less willing to overcommit.

That’s a signal, not a setback, and it’s time to design programs around the easiest yes.

We break down recent data trends from major giving moments showing growth in recurring signups alongside smaller average amounts, and explain why that’s good news when you care about retention and lifetime value.

Drawing on lessons from the subscription economy, we look at how streaming and SaaS brands prioritize momentum over pressure, starting with doable plans and earning trust over time.

The same playbook works for nonprofits: invite people in with a low, human entry point, then nurture them with clear impact stories, flexible options, and upgrade moments that feel earned.

This conversation is a practical roadmap for nonprofit leaders, fundraisers, and digital teams who want sustainable revenue, wider reach, and a supporter community that stays.

Subscribe for more predictions, share with your team, and leave a quick review to help other nonprofits find the show.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actually get built into the DNA of a brand, raising over one million dollars along the way!

Adriana Carrig, Founder and Chief Brand Officer of Little Words Project, is joining me to break down how she bootstrapped growth and focused on trust, transparency, and showing up consistently, which resulted in 14 retail storefronts, partnerships with Target and Disney, and repeat purchases.

If you’re building or refining a monthly giving program, you’ll also love hearing how Adriana attracted 500 subscribers almost immediately into her Word of the Month subscription program.

Resources & Links

Connect with Adriana on LinkedIn and learn more about Little Words Project, Little Words Big Impact, and their Word of the Month subscription.

If you want to make your own Word of the Year bracelet, check out the 2026 Word of the Year Bead Kit.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!