How Small Words Spark Big Movements with Adriana Carrig, Little Words Project

At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actually get built into the DNA of a brand, raising over one million dollars along the way!

Adriana Carrig, Founder and Chief Brand Officer of Little Words Project, is joining me to break down how she bootstrapped growth and focused on trust, transparency, and showing up consistently, which resulted in 14 retail storefronts, partnerships with Target and Disney, and repeat purchases.

If you’re building or refining a monthly giving program, you’ll also love hearing how Adriana attracted 500 subscribers almost immediately into her Word of the Month subscription program.

Resources & Links

Connect with Adriana on LinkedIn and learn more about Little Words Project, Little Words Big Impact, and their Word of the Month subscription.

If you want to make your own Word of the Year bracelet, check out the 2026 Word of the Year Bead Kit.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!