This episode shows how to pick the best blog posts to rewrite for stronger SEO and AI search visibility using Google Search Console. You’ll use impressions to spot what Google already surfaces, avoid keyword cannibalization by consolidating overlapping posts, and turn recurring topics into content hubs instead of guessing what to write next.

Timestamps

[0:00] Introduction
[0:28] The goal: choose blogs to rewrite for AI + SEO visibility
[1:02] “Follow the breadcrumbs” using Google Search Console
[1:20] Why “blogging is good for SEO” is too vague to execute
[2:17] Why revisiting old posts is a core blogging skill
[3:58] Impressions explained (visibility beyond page one)
[4:45] Filter Search Console to view only blog page URLs
[5:01] Prioritize the posts with the most impressions
[5:46] Spotting keyword cannibalization in the Queries tab
[6:38] Consolidate posts + delete the weaker one + 301 redirect

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CONTACT
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This episode breaks down how to structure website content for the emerging trust economy. You’ll learn the three technical steps every site should take (LLMS file, navigation, page length) and how to format blogs so both people and AI instantly understand your content.

Timestamps
[0:00] Introduction
[0:24] From attention to trust economy
[0:56] AI becomes an information filter
[1:36] Using AI vs Google
[1:57] Why clarity matters
[2:56] The role of an LLMS.txt file
[3:44] Navigation that AI can actually read
[3:58] Why page length matters
[6:21] How to format content for AI and people
[10:05] Updating old blogs with AI-first structure

Resources
How to Create an LLMS file
https://www.meredithshusband.com/blog/create-llms-txt-file

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CONTACT
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This Q&A episode covers three big concerns for photographers and small-business owners: whether to batch website changes or make them gradually, how to interpret drops in Google traffic in the age of AI and zero-click search, and how different website platforms (Pixieset, PhotoBiz, Webflow, WordPress, Wix) really stack up for SEO. You’ll learn what to worry about, what to ignore, and when it’s time to plan a platform migration.

Timestamps

[0:00] Holiday weekend intro and format change
[0:45] Google’s new AI shopping and gift-idea features
[3:40] Should you batch website changes or make them slowly?
[5:55] Why steady traffic declines are normal in the AI era
[7:30] How zero-click search and AI change buyer behavior
[8:25] Diagnosing sharp, sudden drops in traffic (forensic SEO)
[9:35] Is Pixieset actually good for SEO?
[11:30] Why PhotoBiz’s SEO advice raises red flags
[13:30] When to move off Squarespace or PhotoBiz
[14:30] Webflow, Wix, WordPress, and hosting recommendations

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CONTACT
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