Get the resources mentioned during this episode:

👉 Improve Rankings for "near me" Searches
https://seiq.meredithshusband.com/near-me-searches

Summary
In this episode, Meredith's Husband tackles the question of why some photographers don't appear in "near me" searches despite having a website and Google Business Profile, revealing critical factors that determine local search visibility.

Episode Timestamps
[0:00] Introduction
[0:24] Listener question: ranking in “near me” searches
[1:12] Funny “Thai Restaurant Near Me” example
[1:24] Importance of Google Business Profile
[2:11] Outdated SEO tactics with city names
[3:00] How “near me” searches really work
[3:53] Address vs. service area settings
[5:24] NAP consistency across platforms
[6:16] Local phone numbers as signals
[7:15] Reviews: quality vs. spam risks
[8:42] Keeping your Google Business Profile active
[10:00] Correct categories and completeness
[10:24] Local citations and directories
[11:16] Blogging about local venues and mobile-friendly sites

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith’s husband explains that blogs aren’t meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credibility, avoids “garbage” blogs, and makes websites more valuable to both Google and real users.

Timestamps

[0:00] Introduction and listener question setup
[0:24] The Instagram vs. blogging dilemma
[1:18] Why Instagram success still matters
[1:41] What groups say about blogging frequency
[2:47] Social media posting expectations vs. reality
[3:55] Why blogs shouldn’t be written to sell directly
[4:38] The problem with old, broken blogs
[6:35] “Garbage” blogs and how they harm SEO
[7:43] Quality over quantity: monthly vs. weekly blogging
[10:35] What makes content truly valuable

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon.

Timestamps

[0:00] Intro to IQ Builder Part Three
[0:24] Explaining the series purpose
[0:44] From SEO jargon to AI jargon
[1:24] What is semantic chunking?
[2:24] Why semantic chunking is not new
[3:44] Introducing LLMs.txt files
[4:24] How AI bots use LLMs.txt files
[5:24] Understanding multimodal search
[6:44] AI’s current limits with audio
[8:24] Final thoughts and resources

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redirects. Meredith’s Husband explains how each works in plain language, using relatable examples.

Timestamps

[0:00] Introduction to Part Two of IQ Builder
[0:24] SEO made into common sense
[1:26] Myth about meta descriptions and SEO
[2:30] How users interact with title tags vs meta descriptions
[3:31] JavaScript and why it hurts SEO
[5:53] XML sitemaps explained simply
[7:09] Robots.txt as the mall security guard
[8:50] Understanding 3XX redirect errors
[10:30] Good vs bad redirects with hardware store example
[11:59] Wrapping up with common sense SEO

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like title tags and headings to achieve long-term SEO success.

Timestamps
[0:00] Introduction
[0:24] Why SEO Feels Confusing
[0:28] Industry Myths and Misdirection
[1:05] A Common-Sense Approach to SEO
[1:47] Myth #1: Perfect Technical Score
[2:46] Myth #2: Secret Keyword Placements
[4:24] Myth #3: Trickery and Shortcuts
[5:06] What Google Actually Wants
[7:05] The IQ Builder and Its Origins
[8:00] Title Tags Explained
[9:47] Headings and User Behavior

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website owners can use these insights to better leverage AI for brainstorming, fact-checking, and content creation—while staying aware of its limitations, biases, and potential errors.

Timestamps

[0:00] Introduction to the episode
[0:24] Setting up the discussion on AI misconceptions
[1:37] Misconception 1: AI is autonomous
[4:30] Misconception 2: AI understands like humans
[6:22] Misconception 3: AI is always correct
[8:25] Misconception 4: AI is completely objective
[9:39] Misconception 5: AI creates truly original work
[10:17] Misconception 6: AI has ethics and morals
[11:12] Misconception 7: AI will replace all jobs
[14:14] Misconception 8: AI is a black box nobody understands

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.

Chapter Markers

[0:00] Introduction
[0:24] Welcome to Insider’s Inbox
[0:32] Excitement about AI in SEO
[1:42] Reddit study on ChatGPT using Google
[2:31] How the test revealed Google reliance
[3:40] Introduction to zero-click search
[4:19] Fewer visits but higher conversions
[4:58] Ahrefs study: 23x higher conversions from AI traffic
[5:34] Decoupling impressions from visitors
[6:15] Implications for photographers and local SEO
[7:15] AI results tied to Google rankings

Articles referenced in this episode:
https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding for both people and AI.

Timestamps

[0:00] Introduction
[0:24] Follow-up on last week’s AI discussion
[0:40] SEO industry and made-up terms
[1:06] Why agencies overcomplicate concepts
[1:55] Building trust by simplifying SEO
[2:50] Recognizing BS marketing terms
[3:15] The “semantic chunking” myth explained
[4:55] What AI says semantic chunking really means
[7:12] How AI tools actually search the internet
[9:57] Indexes and AI limitations

RESOURCES

Meredith’s Husband’s free “IQ builder” glossary of SEO and AI terms, where he debunks jargon and explains real-world value.

https://seiq.meredithshusband.com/c/iq-builder/

---

👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders