In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.

Chapter Markers

[0:00] Introduction
[0:24] Welcome to Insider’s Inbox
[0:32] Excitement about AI in SEO
[1:42] Reddit study on ChatGPT using Google
[2:31] How the test revealed Google reliance
[3:40] Introduction to zero-click search
[4:19] Fewer visits but higher conversions
[4:58] Ahrefs study: 23x higher conversions from AI traffic
[5:34] Decoupling impressions from visitors
[6:15] Implications for photographers and local SEO
[7:15] AI results tied to Google rankings

Articles referenced in this episode:
https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/

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In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding for both people and AI.

Timestamps

[0:00] Introduction
[0:24] Follow-up on last week’s AI discussion
[0:40] SEO industry and made-up terms
[1:06] Why agencies overcomplicate concepts
[1:55] Building trust by simplifying SEO
[2:50] Recognizing BS marketing terms
[3:15] The “semantic chunking” myth explained
[4:55] What AI says semantic chunking really means
[7:12] How AI tools actually search the internet
[9:57] Indexes and AI limitations

RESOURCES

Meredith’s Husband’s free “IQ builder” glossary of SEO and AI terms, where he debunks jargon and explains real-world value.

https://seiq.meredithshusband.com/c/iq-builder/

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This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally SEO. Meredith’s husband reassures listeners not to panic over changing terminology. Instead, he offers practical advice on adapting websites to stay visible in AI-powered search results.

Chapter Markers
[0:00] Intro: AIO, GEO, and the Buzz Around New SEO Terms
[0:24] What AIO & GEO Mean (and Why They Don’t Really Matter)
[1:08] Agencies vs. Consultants and Why New Terms Get Invented
[2:32] Don't Freak Out: It’s Still SEO
[4:03] Google’s Guidance on AI Search Results
[5:45] Make Each Page a Complete Resource
[7:02] Combining Posts into Longer Pages
[7:58] Using Jump Links and Page Structure for AI Visibility
[8:22] What is llms.txt and Why It Matters
[10:09] Why AI Is Now Possible (Speed + Data)

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In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mindset shifts and actionable tips to help build a stronger site over time.

Chapter Markers

[0:00] Introduction: Why tracking SEO progress is confusing
[0:24] The wrong way to measure SEO progress
[1:03] The illusion of consistent competitors
[2:00] Comparing your site to others vs. comparing to yourself
[3:04] The 1% gains rule from British cycling
[4:18] Applying the 1% mindset to SEO and websites
[5:08] Rule of thumb: Make your website easier to use
[5:41] Fix your navigation for users, SEO, and AI
[7:34] Improve your headings and subheadings
[8:27] Simpler copy and CTAs work better

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In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human skills needed to stay relevant. Website owners will learn how to leverage AI effectively while avoiding pitfalls, and why a hybrid approach to content creation is more likely to appear in search results.

Chapter Markers

[0:00] Intro: Insider's Inbox and Three Big Topics
[0:24] Setting the Stage: SearchGPT and AI in Search
[1:35] Study: Is ChatGPT Really Using Bing?
[2:38] The Bing vs Google Search Result Comparison
[4:15] What Powers Google AI Mode (Gemini)
[4:47] Are AI Results Citing AI-Generated Content?
[5:55] Breakdown of AI vs Human Content in AI Overviews
[7:17] Key Insight: Use AI to Help You, Not Do It For You
[8:40] Three Human Skills for the AI Era
[10:52] Curiosity, Creativity, and Making Connections

Sources mentioned in this episode:
https://www.profgmarkets.com/p/3-human-skills-that-make-you-irreplaceable-in-an-ai-world
https://ahrefs.com/blog/ai-overviews-cite-ai-generated-content-more-than-human-writing/
https://newsletter.alekseo.com/p/searchgpt-bing-google

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In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owners and bloggers are encouraged to create authentic, imperfect, human-driven content to stand out. The episode also explores how consumers can identify AI-generated material and why real content still matters for engagement and SEO.

Timestamps

[0:00] Introduction: Simple SEO Advice and Episode Overview
[0:24] Shaping the Podcast’s Future: Listener Feedback Survey
[1:00] What Content Resonates? AI vs. How-To vs. Other Topics
[2:10] AI Slop Explained: Bigfoot Vlogs and Content Saturation
[3:55] The Pinterest Problem: AI Images Replacing Real Content
[5:00] Stats from Ahrefs: AI on 76% of New Webpages
[6:15] Google’s Former CEO: AI to Detect AI
[7:30] Tools That Detect AI-Generated Text
[9:10] Why Detection Tools Fall Short (for Now)
[10:45] Advice for Bloggers: Imperfect, Human, Authentic Content

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This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI-generated content. Meredith's husband explains how site owners can improve their perceived authority through credentials, affiliations, backlinks, and content transparency. These factors not only build user trust but also align with Google’s evolving expectations for inclusion in AI search results.

Chapter Markers:
[0:00] Episode 151
[0:24] Intro to E-E-A-T and survey results
[1:28] AI-generated content and why E-E-A-T matters more now
[2:11] How Google developed its algorithm using human input
[3:06] E-E-A-T is not a direct ranking factor—but its components are
[4:06] Real-world parallels: professional credentials as credibility
[5:28] Demonstrating authority through affiliations and publications
[6:42] Linking to credentials and reputable sources
[7:13] Thinking like a user to evaluate trust signals
[7:45] Why E-E-A-T is even more critical in the AI era
[9:00] Mention of AI course and how to get access

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In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 AI adoption statistics, including global usage trends, industry applications, and AI's educational impact.

Timestamps

[0:24] Pre-announcement: AI Mini-Course for Website Owners
[0:56] Google’s First Guidance on AI Search Results
[1:46] Updated AI Usage Statistics for 2025
[3:36] Global AI Adoption Surpasses Mobile
[4:34] Emerging Economies Outpacing Advanced Ones in AI Usage
[6:23] Generational Gaps in AI Expertise
[7:23] AI Use Cases: Teachers, Smart Homes, and Learning
[9:36] AI in Medicine and Robot-Assisted Surgeries
[11:21] Business Adoption of AI and ROI Challenges
[12:47] AI Risks: Jailbreaking, Energy Use, and Hallucination Rates

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