If logic and data were all it took to win physicians over, every superior device would dominate the market. But physicians—like all humans—make decisions shaped by perception, emotion, and cognitive shortcuts.

In this episode of the Medical Sales Accelerator, Zed sits down with Howie Chan, founder of MedTech Brand Academy and host of The Legend Effect Podcast, to explore the unseen psychological drivers behind physician decision-making. They discuss why medtech teams often lead with data that doesn't change minds, and how to instead influence behavior through emotion, context, and brand strategy.

What we discuss in the episode:

• Why physicians aren't purely rational—and what truly shapes their choices

• How perception and emotion can outweigh evidence in adoption

• How medtech brands can position themselves to influence behavior at scale

MedTech Brand Academy: https://www.medtechbrandacademy.com/

Connect with Howie: https://www.linkedin.com/in/howiechaniam

Connect with Zed: https://www.linkedin.com/in/zedwilliamson

Fear doesn't just hold you back—it kills opportunity. In this episode of the Medical Sales Accelerator Podcast, Zed sits down with Gerry Savage, founder of Four Pillars Consulting Group and author of The Four Pillars of Sales, to unpack one of the most common and costly issues in medical sales: call reluctance.

Whether you're a new rep struggling to pick up the phone or a veteran who's grown too comfortable with existing accounts, this conversation will challenge the mindset that limits your growth—and show you how to replace it with confidence, consistency, and purpose.

What we discuss in this episode:

• How call reluctance silently kills sales growth

• Simple mindset shifts to turn fear into action

• Using the Four Pillars of Sales to build confidence and trust

Connect with Gerry: https://www.linkedin.com/in/gerry-savage/

Check out Four Pillars Consulting Group: https://www.fourpillarsconsultinggroup.com/

Check out Gerry's Books:

The Four Pillars of Sales - https://a.co/d/1YJkwSp

The Janitor - https://a.co/d/6EhiAAW

It wasn't long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.

And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level.

Tune in for more on:

• Why statistics alone aren't enough to make a sale
• How to create conversations that release oxytocin
• The 3 acts every story needs
• Examples of compelling medical device stories that sell

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Big Little Legends: How Everyday Leaders Build Irresistible Brands

Social Media:

• Connect with Gair on LinkedIn
• Connect with Zed on LinkedIn

Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and territory shakeups can quickly erode even the strongest commission checks.

In this episode, sponsored by Physician Growth Accelerator, we're joined by David Dedman, founder of Pulse Wealth and creator of the Walkaway Wealth Plan. He specializes in helping high performers translate today's earnings into tomorrow's flexibility. In this conversation, we unpack two of his five pillars of Walkaway Wealth and explore how early, strategic moves can reduce lifetime taxes, protect against uncertainty, and give you the option to step back (or step away) on your own terms.

What we discuss in the episode:

• Why tax planning must be approached as a year-round strategy
• How to avoid lifestyle creep and build a meaningful cash reserve
• Reframing "exit planning" as creating options

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Get David's Walkaway Wealth guide
• Book a no-obligation intro call

Social Media:

• Connect with David on LinkedIn
• Connect with Zed on LinkedIn
• Visit the Pulse Wealth Website

Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestselling author and executive coach Dr. Noah St. John calls head trash.

In this episode, sponsored by Physician Growth Accelerator, Dr. St. John joins Zed Williamson to explore how subconscious limitations cap performance, even for top MedTech reps and leaders. With a track record of helping clients add over $3 billion in revenue, he reveals why traditional goal-setting isn't enough, how to identify the "yeah buts" that sabotage progress, and how to replace time-wasting habits with high-leverage actions.

What we discuss in the episode:

• Why head trash is more than negative thinking—it's any limitation keeping you stuck.
• The hidden cost of doing $10/hour work as a $10K/hour performer
• Why humans avoid pain more than they pursue pleasure
• Real-world case studies where removing head trash unlocked exponential growth
• How MedTech professionals can recognize and address limitations in themselves and their customers
• Why a system-driven approach to success outperforms personality-driven motivation

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Visit Dr. Noah's Website
• Subscribe to Dr. Noah's YouTube Channel

Social Media:

• Connect with Dr. Noah on LinkedIn
• Connect with Zed on LinkedIn
• Connect with Clark on LinkedIn

Breaking into the medical device market is hard enough, but what happens when patient demand for your product far exceeds what clinics can deliver? For many MedTech companies, this bottleneck quietly stalls growth, even when the device works brilliantly and patients are eager to use it.

In this week's episode, sponsored by Physician Growth Accelerator, we talk with Sahil Diwan, co-founder and CEO of SafKan Health, the company behind OtoSet, the world's first automated ear-cleaning headphones and the only FDA-cleared earwax removal device that works in just 30 seconds. Sahil reveals why most medical device companies don't do enough direct-to-consumer marketing, how patient education can unlock untapped market potential, and what it takes to turn an underutilized product into a growth phenomenon.

What we discuss in the episode:

• The surprising scale of the earwax problem—and why it's often underserved
• How OtoSet went from early clinic adopters to viral social media sensation
• The capacity constraints that limit device utilization in provider settings
• Building a certified clinic network and launching company-owned centers
• Why going direct to the patient can create a powerful growth flywheel
• Lessons for MedTech leaders on marketing, patient education, and market access

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Visit OtoSet

Social Media:

• Connect with Sahil on LinkedIn
• Connect with Zed on LinkedIn

What if the way you've been selling is working against you, and your customer can feel it? In an industry built on outcomes, many MedTech reps still get caught up in pitching features, checking boxes, and pushing for yeses.

In this week's episode, sponsored by Physician Growth Accelerator, sales coach, author, and founder of Kiinetics, Brendan McAdams shares how shifting from a sales-first mindset to a fit-first mindset changes everything. From running smarter discovery and setting up collaborative problem-solving to wrapping the call with radical clarity, he explains how trust is built not through persuasion, but through partnership. Whether you're in a startup or a Fortune 500, this episode will challenge how you think about selling—and give you practical tools to do it better.

What we discuss in the episode:

• Why thinking beyond the immediate buyer leads to better customer alignment
• How to run a sales call that builds trust instead of resistance
• The power of curiosity and collaborative problem-solving in MedTech
• Why wrapping up the call with clarity is essential
• The underrated art of "killing the deal" when it's not the right fit
• Why premature selling can backfire and how to slow down for strategic success
  

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Get Brendan's Book
• Physician Growth Accelerator

Social Media:

• Connect with Brendan on LinkedIn
• Connect with Zed on LinkedIn

Credibility isn't what you think it is — it's not what you believe, it's what your customers and colleagues experience. And in today's high-stakes MedTech environment, skipping the small details or ignoring key feedback can quietly erode trust, stall deals, and block innovation.

In this episode, sponsored by Physician Growth Accelerator, we talk with Bill Facteau, President and CEO of Earlens, about how credibility shapes every level of success, from individual sales calls to boardroom pivots. Bill shares lessons from leading multiple MedTech startups, why great products still fail without the right strategy, and how Earlens' creation of Virsono Hearing Centers offers a new model for delivering better hearing care.

What we discuss in the episode:

• Why credibility depends on how others perceive you, not how you see yourself
• The overlooked role of preparation and discipline in winning (or losing) sales trust
• How feedback loops between sales and leadership drive better pivots and strategies
• Why even world-class MedTech products fail without the right business model and market fit
• Lessons from Earlens' creation of Virsono Hearing Centers and how they reshaped hearing care delivery

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Physician Growth Accelerator
• Earlens

Social Media:

• Connect with Bill on LinkedIn
• Connect with Zed on LinkedIn