Navigating the intricate landscape of medical technology often involves overcoming substantial challenges, not just in device innovation but also in ensuring successful integration into healthcare systems. One significant hurdle is the adoption of new technologies by general practitioners, who require tools that are both effective and easy to integrate into their existing workflows without the complexities of specialist equipment.

In this week’s episode, sponsored by Physician Growth Accelerator, we are joined by Cody Simmons, co-founder and CEO of DermaSensor. Cody discusses DermaSensor, a revolutionary device that simplifies skin cancer detection, enabling general practitioners to diagnose with the accuracy of dermatologists. We delve into the story of DermaSensor, from its initial conception to achieving FDA clearance and the challenges faced in bringing this innovative technology to market.

What we discuss in the episode:

• The development of DermaSensor and its impact on simplifying skin cancer detection for non-specialists.
• The barriers to technology adoption in healthcare, particularly issues around reimbursement and system integration.
• Strategies employed by DermaSensor to navigate regulatory hurdles and market challenges.
• Real-world benefits of the device in improving diagnostic accuracy and reducing healthcare inefficiencies.

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Physician Growth Accelerator
• DermaSensor

Social Media:

• Connect with Cody on LinkedIn
• Connect with Zed on LinkedIn

Are your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales teams can derail even the best medical device strategies, leaving practices skeptical and patients underserved. Identifying the right approach isn't just critical—it's transformative.

In this episode, sponsored by Physician Growth Accelerator, we talk with Aryn Peled, Managing Director at TrackableMed. Aryn draws from her extensive experience in market development and sales to unpack how successful co-marketing bridges the gap between medtech companies and healthcare practices. She reveals the pitfalls of poorly executed co-marketing programs, strategies to identify ideal physician partners, and why effective onboarding can amplify patient trust and practice success.

What we discuss in the episode:

• Why your top-performing practices might actually be the worst candidates for co-marketing
• How compliance and clear goal-setting are crucial for successful marketing collaborations
• Strategies to uncover deeper insights into customer practices through co-marketing discussions
• Leveraging psychological principles like commitment bias to increase practice engagement
• Practical approaches for seamlessly integrating co-marketing into your med tech sales arsenal

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Physician Growth Accelerator

Social Media:

• Connect with Aryn on LinkedIn
• Connect with Zed on LinkedIn

Breaking into the medical device market is more complex than just having an innovative product. The real challenge lies in understanding and navigating the intricate business landscape of healthcare. That’s why we’re diving into the crucial aspects of medical device commercialization, uncovering the common misconceptions that many innovators face, such as the idea that a great product will automatically find its market.

In this week’s episode, sponsored by Physician Growth Accelerator, we sat down with Chris Hanna, founder and CEO of Walnut Hill Medical, who brings his extensive experience in guiding medical device companies through the commercialization process in the United States. Chris sheds light on the importance of aligning product development with market needs, crafting effective business strategies, and partnering strategically with healthcare providers. We discuss the critical elements that determine whether a medical device will succeed or falter in the competitive healthcare market.

What we discuss in the episode:

• The importance of viewing healthcare as a business and understanding its financial dynamics
• Strategies for medical device companies to effectively commercialize their innovations
• The role of comprehensive business planning in securing investment and market entry
• Insights into the collaboration between engineers, healthcare professionals, and business developers to ensure product viability
• The impact of regulatory and reimbursement challenges on the commercial success of medical devices

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Physician Growth Accelerator
• Walnut Hill Medical

Social Media:

• Connect with Chris on LinkedIn
• Connect with Zed on LinkedIn