Fear doesn't just hold you back—it kills opportunity. In this episode of the Medical Sales Accelerator Podcast, Zed sits down with Gerry Savage, founder of Four Pillars Consulting Group and author of The Four Pillars of Sales, to unpack one of the most common and costly issues in medical sales: call reluctance.

Whether you're a new rep struggling to pick up the phone or a veteran who's grown too comfortable with existing accounts, this conversation will challenge the mindset that limits your growth—and show you how to replace it with confidence, consistency, and purpose.

What we discuss in this episode:

• How call reluctance silently kills sales growth

• Simple mindset shifts to turn fear into action

• Using the Four Pillars of Sales to build confidence and trust

Connect with Gerry: https://www.linkedin.com/in/gerry-savage/

Check out Four Pillars Consulting Group: https://www.fourpillarsconsultinggroup.com/

Check out Gerry's Books:

The Four Pillars of Sales - https://a.co/d/1YJkwSp

The Janitor - https://a.co/d/6EhiAAW

It wasn't long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.

And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level.

Tune in for more on:

• Why statistics alone aren't enough to make a sale
• How to create conversations that release oxytocin
• The 3 acts every story needs
• Examples of compelling medical device stories that sell

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Big Little Legends: How Everyday Leaders Build Irresistible Brands

Social Media:

• Connect with Gair on LinkedIn
• Connect with Zed on LinkedIn

Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and territory shakeups can quickly erode even the strongest commission checks.

In this episode, sponsored by Physician Growth Accelerator, we're joined by David Dedman, founder of Pulse Wealth and creator of the Walkaway Wealth Plan. He specializes in helping high performers translate today's earnings into tomorrow's flexibility. In this conversation, we unpack two of his five pillars of Walkaway Wealth and explore how early, strategic moves can reduce lifetime taxes, protect against uncertainty, and give you the option to step back (or step away) on your own terms.

What we discuss in the episode:

• Why tax planning must be approached as a year-round strategy
• How to avoid lifestyle creep and build a meaningful cash reserve
• Reframing "exit planning" as creating options

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Get David's Walkaway Wealth guide
• Book a no-obligation intro call

Social Media:

• Connect with David on LinkedIn
• Connect with Zed on LinkedIn
• Visit the Pulse Wealth Website