On this lively and insightful episode, Christie Ruffino sits down with her business partner, Tom Matzen, to unpack one of the biggest traps entrepreneurs fall into — trying to help everyone. Together, they explore how a lack of clarity keeps coaches, authors, and experts stuck in confusion, burnout, and low profits.

Christie and Tom share candid stories, laugh about their own missteps, and deliver practical wisdom on narrowing your niche, focusing on transformation instead of information, and designing a business that delivers consistent results. They emphasize that the key to scaling with ease is clarity — knowing exactly who you serve, what problem you solve, and the outcomes your clients achieve.

The episode wraps with an invitation to their upcoming Impact & Legacy Live event, where they’ll teach entrepreneurs how to turn their message into a movement, build a high-ticket program that guarantees results, and write a book to amplify both their income and impact.

Listeners walk away inspired to simplify, focus, and create a business that truly reflects their brilliance and legacy.

Join Christie Ruffino and Tom Matzen for Impact & Legacy Live™ — the ultimate 3-day experience for entrepreneurs ready to magnetize dream clients, monetize their brilliance, and multiply their impact.

Your ticket also includes exclusive access to the Bestseller Alliance Pre-Event Workshop: Build Your Book Launch Dream Team to Make Your Book a Movement — Because Bestsellers Aren’t Built Alone.

🎁 Get (and share!) a complimentary ticket using code PODGIFT at checkout.

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www.impactandlegacylive.com

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino dives deep into the evolving world of AI-powered marketing with UX design expert and digital strategist Ginny Delaitre. Ginny shares her journey from architecture student to mobile app developer and now founder of VDS Digital Agency, where she helps entrepreneurs blend human-centered branding with smart AI tools.

The conversation centers around how to use AI—especially AI agents—ethically and effectively without sacrificing your brand’s authenticity. Ginny unpacks the power of UX marketing, a user-experience-first approach to content and brand strategy. She explains why “content without strategy is just noise,” and how to automate smartly while staying deeply connected to your audience.

Listeners will learn how to:

• Avoid “clickbait” automation traps
• Use custom GPTs and AI agents for blog creation, email management, and social scheduling
• Implement the “human in the loop” model to keep messaging aligned and human
• Leverage AI as a tool—not a crutch—for intentional, brand-driven marketing

Virginie "Ginny" Delaitre is an award-winning marketer and the founder of UX Marketing, a groundbreaking methodology that combines user experience (UX) with modern marketing. As the Founder and CEO of VDS Digital Agency and the UX Marketing Institute (UXMI), she is setting new standards for how brands integrate the user journey into their marketing strategies.

ACCESS THIS GIFT AND MANY MORE

https://vdsdigitalagency.com/

https://linkedin.com/in/virginiedelaitre

https://instagram.com/vdsdigitalagency

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino welcomes business strategist and author Steve Feld. Steve shares his entrepreneurial journey—from hustling as a kid to owning seven businesses and turning around four struggling ones. He opens up about the highs (including a million-dollar business sale) and the lows (like the tech bubble crash that wiped out his entire client list in three days).

Steve dives into the importance of messaging clarity, niching down, and building a real business versus just an income stream. He emphasizes why most entrepreneurs struggle: they’re experts in their craft, but not in running a business. The conversation centers on how to make money with your message, attract the right clients, and build sustainability using the “right steps in the right order.”

Steve also discusses the power of coaching and how hiring the right mentor completely transformed his business. He’s now passionate about helping others avoid common mistakes and scale smarter.

Biz Coach Steve Feld, MBA is a Certified Business Coach, TEDx presenter, Author, Professional Speaker, award-winning Business Executive, Black Belt in Karate, and Coffee Enthusiast. Businesses have turned to Steve for his expertise in gaining clarity, implementing strategic plans, and driving significant growth, author of 20 books.

8 simple strategies that will grow your business without spending any more money on advertising or marketing.

ACCESS THIS GIFT AND MANY MORE

www.linkedin.com/in/stevefeld

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/