On this episode of the Mastery Unleashed Podcast, host Christie Ruffino dives deep into the evolving world of AI-powered marketing with UX design expert and digital strategist Ginny Delaitre. Ginny shares her journey from architecture student to mobile app developer and now founder of VDS Digital Agency, where she helps entrepreneurs blend human-centered branding with smart AI tools.

The conversation centers around how to use AI—especially AI agents—ethically and effectively without sacrificing your brand’s authenticity. Ginny unpacks the power of UX marketing, a user-experience-first approach to content and brand strategy. She explains why “content without strategy is just noise,” and how to automate smartly while staying deeply connected to your audience.

Listeners will learn how to:

• Avoid “clickbait” automation traps
• Use custom GPTs and AI agents for blog creation, email management, and social scheduling
• Implement the “human in the loop” model to keep messaging aligned and human
• Leverage AI as a tool—not a crutch—for intentional, brand-driven marketing

Virginie "Ginny" Delaitre is an award-winning marketer and the founder of UX Marketing, a groundbreaking methodology that combines user experience (UX) with modern marketing. As the Founder and CEO of VDS Digital Agency and the UX Marketing Institute (UXMI), she is setting new standards for how brands integrate the user journey into their marketing strategies.

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https://vdsdigitalagency.com/

https://linkedin.com/in/virginiedelaitre

https://instagram.com/vdsdigitalagency

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino welcomes business strategist and author Steve Feld. Steve shares his entrepreneurial journey—from hustling as a kid to owning seven businesses and turning around four struggling ones. He opens up about the highs (including a million-dollar business sale) and the lows (like the tech bubble crash that wiped out his entire client list in three days).

Steve dives into the importance of messaging clarity, niching down, and building a real business versus just an income stream. He emphasizes why most entrepreneurs struggle: they’re experts in their craft, but not in running a business. The conversation centers on how to make money with your message, attract the right clients, and build sustainability using the “right steps in the right order.”

Steve also discusses the power of coaching and how hiring the right mentor completely transformed his business. He’s now passionate about helping others avoid common mistakes and scale smarter.

Biz Coach Steve Feld, MBA is a Certified Business Coach, TEDx presenter, Author, Professional Speaker, award-winning Business Executive, Black Belt in Karate, and Coffee Enthusiast. Businesses have turned to Steve for his expertise in gaining clarity, implementing strategic plans, and driving significant growth, author of 20 books.

8 simple strategies that will grow your business without spending any more money on advertising or marketing.

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www.linkedin.com/in/stevefeld

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this inspiring Mastery Unleashed episode, host Christie Ruffino interviews Wendy Vaughan, sales strategist and business mentor, about the hidden gifts within adversity and how it shapes six- and seven-figure entrepreneurs. Wendy shares her personal evolution—from aspiring symphony trumpeter to building a million-dollar business by age 30—revealing how embracing life’s detours opened doors to greater purpose, fulfillment, and prosperity.

Wendy’s story is filled with real-life business pivots, including launching a music booking agency, rising to top sales performer in corporate America, and ultimately building a coaching practice that empowers heart-centered entrepreneurs to succeed without pushy sales tactics.

Her key message? Success starts with clarity of vision and aligned energy. Rather than focusing on daily hustle, Wendy urges entrepreneurs to visualize the outcome they desire and operate from a place of passion, ease, and belief.

Wendy Vaughan is a heart-centered Business Success Coach with 29 years of business development experience. She's passionate about helping life coaches and energy workers to build thriving, Six Figure businesses that fuel their passion.

Wendy made her first Million by the age of 30 and is most proud of having helped others generate over $14.8 Million. With a blend of intuition, skills, and strategy, Wendy empowers her clients to serve in the most fulfilling way, make their impact, and create lives they love.

Wendy currently lives in Hawaii, actively living her dream alongside her devoted husband of 30 years.

This Free Blueprint gives you a simple system to attract clients, create impact, and build a thriving business that fuels your passion and your bank account.

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https://impact-makercoaching.com

www.linkedin.com/in/wendy-vaughan-business-coach

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/