On this episode of Mastery Unleashed, Christie Ruffino sits down with Dr. Barrett Matthews, a media expert with a background in CBS Sports, television production, and podcasting. Dr. Barrett specializes in helping high-achieving leaders transition into industry icons by leveraging multi-platform media exposure.

Dr. Barrett shares his journey from sports broadcasting to becoming a media strategist, helping professionals amplify their visibility through podcasting, social media, books, and video content. He emphasizes the importance of being “seen everywhere all at once” and reveals how leveraging multiple media channels can rapidly increase credibility and attract more clients.

Listeners will learn:

✅ Three key steps to increase visibility and establish authority.

✅ Why podcasting is the fastest way to build a personal brand.

✅ How to repurpose content across different media platforms for maximum impact.

✅ The biggest mistakes entrepreneurs make when trying to gain media exposure.

✅ Why you need to focus on your core expertise before expanding into other topics.

🚀 Bonus! Dr. Barrett is offering a free video training on “Five Ways to Paying Clients” PLUS a complimentary media strategy session to help listeners create a customized media plan.

📌 Grab your free training & book a session with Dr. Barrett – details in the show notes!

Dr. Barrett Matthews is the visionary behind Media Boss Pro, a media powerhouse that elevates brands, captivates audiences, and boosts visibility. With a background in media production and a trailblazing spirit, Dr. Matthews revolutionizes media presence.

As Assistant Director for WUSA-TV, the top news station in Washington, DC, he honed his skills and delivered compelling stories. He further expanded his expertise as a Production Assistant and Researcher for CBS Sports, capturing the essence of thrilling athletic events with precision and artistry.

Dr. Matthews empowers others as a Host and Executive Producer for renowned shows like the BlackCEO Morning Show and Revenue Radio. Through these platforms, he amplifies the success of entrepreneurs and industry leaders.

In the digital realm, Dr. Matthews hosts the Productive Podcaster and Media Boss Podcast, sharing knowledge and inspiring aspiring media professionals and entrepreneurs.

Founder of Media Boss Pro, Dr. Matthews brings unparalleled creativity and expertise to businesses and individuals, elevating brands and unlocking opportunities.

His achievements include an Honorary Doctorate in Humanities and being named a World Civility Ambassador and Distinguished Leader Honoree. He received the Diplomacy Leadership Award and became a Royal Advisor Development King at large Okogyeman Obremponnsu Kobina Amissah I in Ekumfi Kuotukwa Ghana, West Africa. He was dubbed by the king as the Royal Visionary For Global Media. His most recent recognition was receiving a 2023 United States Presidential Lifetime Achievement Award.

With Dr. Barrett Matthews and Media Boss Pro, your media needs are expertly handled, unlocking your brand's full potential and embracing boundless success.

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www.linkedin.com/in/barrettlmatthews

www.MediaBossPro.com

On this episode of Mastery Unleashed, Christie Ruffino sits down with Renee Cooper, an accomplished speaker, corporate fundraising expert, and Toastmasters leader, to discuss the art of speaking with confidence and connecting with an audience.

Renee shares her inspiring journey, from a childhood dream of becoming the next Oprah Winfrey to overcoming self-doubt and societal expectations, ultimately stepping into her true calling as a speaking coach. With over 15 years of experience in corporate fundraising and public speaking, Renee reveals how storytelling is the key to capturing attention and making a lasting impact.

She provides three powerful strategies to help entrepreneurs, professionals, and aspiring speakers connect more and present less:

1. Know Your "Why": Stay grounded in your message and ensure clarity in your purpose.
2. Start with a Story or Powerful Question: Grab attention immediately and engage your audience emotionally.
3. Master the Power of the Pause & Nonverbal Communication: Own the stage, make eye contact, and let silence work for you.

Listeners can download Renee’s exclusive empowerment speaking tips, a printable resource to boost confidence and elevate their speaking skills in any setting.

Renee is a Communications expert and has been a Speaker for 15+ years, raising millions of dollars in Corporate Fundraising. Along her journey, many executives and leaders on all levels would ask her how she enjoys speaking so much and how they could consistently appear more authentic. Renee turned her lifelong love for speaking and educating to mentoring, coaching, and training individuals, teams, and organizations to improve their sales and leadership skills, by discovering, developing, and amplifying their voice, the most important instrument we were given. Renee uses a unique and customized interactive approach to help her audience’s create authentic and engaging connections with their audiences, big or small. By using science-backed techniques including Improvisation, coupled with specific voice techniques and her own story overcoming adversity in the workplace, Renee is passionate about improving Communications in the workplace by getting her clients and audiences to walk through the discomfort of speaking, or working through conflict by doing a deep dive in Communications Training so they can reach the next level in their success journey - personally or professionally.

Renee is a Toastmaster through Toastmasters International and a graduate of Dale Carnegie Leadership program. Renee is a speaker for the United Way of Broward County, has been a Speaker for Eagle's Haven in Coral Springs, FL, appears on Virtual Stages, leads Communication Masterclasses on Eventbrite, and runs a private Communications Coaching practice as a Transformative Communications Coach, supporting individuals and leaders in all industries in person and via Zoom. Renee, an educator by heart, was an Improv teacher and has led Improvisation classes at her local community center, to give back to her community.

We have been conditioned, especially throughout school and in our careers, to get our presentations done and over with. Yet most people throughout every industry are still simply presenting. This is because most people simply share their message and hope that it will land for their audiences. Having the ability to take your message, while being able to transform your experience with them, through your voice, so that your audience will step into that message with you, is where authentic connection happens as a Speaker.

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On this episode of Mastery Unleashed, Christie Ruffino interviews Lady Jen Du Plessis, a team-building and scaling expert who helps high-achieving entrepreneurs and executives build world-class teams and scale their businesses with ease. Jen shares her inspiring journey from the mortgage industry to becoming a global speaker, author, and business strategist, emphasizing the importance of shifting from hustle to strategy to achieve sustainable success.

Jen discusses how entrepreneurs often get stuck in the "grind" of daily tasks, preventing them from stepping into true leadership. She outlines her scaling framework—moving from working IN the business to working ON, ABOVE, and BEYOND it—by implementing strong leadership, hiring strategically, and creating efficient systems (SOPs). She also shares her Finder, Minder, and Grinder methods, helping business owners identify where they spend their time and where they need support.

Jen offers her "Seven Strategies to Change Your Business Mindset" assessment, guiding entrepreneurs toward setting boundaries, defining core values, and creating a scalable business model.

Who would have ever thought that little “Jenny Who Ain’t Got a Penny,” now Dame Lady Jen, a member of the Royal House of Cappadocia and the Royal Order of Constantine the Great and Saint Helen, would be a charismatic and award-winning international speaker who brings her stories of sorrow, resilience, tenacity, and triumph to every stage she speaks. With numerous #1 best-selling books, a host of 3 top-ranking podcasts, a professional podcast guest, and producer and hostess of her TV show Business on the Vine, Lady Jen is certainly making her impact in the world.

She is affectionately known as The Team-Building & Scaling Architect. She is the leading expert in helping high-achieving business owners and executives build world-class teams so they can live the business lifestyle they always dreamed of while scaling their business or company with grace and ease by enhancing interpersonal skills to obtain high-performance, tangible outcomes.

Her recent awards include the 2024 Impact Mentor of the Year through IAOTP- the International Association of Top Professionals, the 2024 SheLeads Women of Excellence Award from her international speaking efforts, and the 2023 Network of Outstanding Women Mentor of the Year. In addition, she received the eZway Network Golden Gala Award for her heart-centered work in the world and the Outstanding Leadership Recognition Award from The Los Angeles Tribune.

She is devoted to her philanthropy and charity work, helping homeless women and children, eradicating human trafficking, U.S. Military Veterans, and Animal Shelters.

She believes that we have Acres of Diamonds right under our feet and everything we need to inspire people and leave our mark in this world. Her motto is “move from working IN and ON your business to living ABOVE and BEYOND.”

In business, mindset is everything! This quick assessment will increase your awareness of the vision and values you hold sacred, and perhaps why you are not creating boundaries around them and/or seeking new counsel to assist with your personal and business growth.

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On this episode of the Mastery Unleashed Podcast, host Christie Ruffino sits down with LinkedIn and AI expert Joe Apfelbaum, founder of Ajax Union and Evergreen. Joe shares his entrepreneurial journey, from building websites no one visited to becoming a top digital marketing strategist, leveraging LinkedIn for lead generation, and using AI to scale networking. After losing 75% of recurring revenue during the pandemic, Joe pivoted by combining AI with LinkedIn strategies, creating a tool now used by over 20,000 professionals in 37 countries.

Joe breaks down his proven “3 Ps” framework—Plan, People, and Promise—to help entrepreneurs grow their businesses using LinkedIn. He emphasizes the power of personal connections, LinkedIn content strategy, and automated outreach using AI, enabling business owners to build credibility, expand their reach, and generate high-quality leads in under 15 minutes a day.

Listeners are invited to explore Joe’s free AI Business Development Circle training and a limited-time LinkedIn marketing bundle packed with AI tools, dashboards, and strategy templates to boost visibility and conversions.

Joe Apfelbaum is the CEO of evyAI with clients in over 37 countries around the world. Joe is a professional speaker and published author of 5 books, including High Energy Networking. Joe is a certified Google Trainer, LinkedIn expert, and influencer, and has trained over 1000 companies on how to leverage LinkedIn and AI. When Joe is not traveling the world delivering keynotes or supporting his 15,000 users, he is playing with his 5 children in Brooklyn, NY.

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https://joeapfelbaum.com/interview-joe/

www.linkedin.com/in/joeapfelbaum

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Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this inspiring episode of the Mastery Unleashed Podcast, host Christie Ruffino interviews transformational coach and Law of Attraction expert Eva Gregory. Together, they dive deep into the power of energy alignment, intuitive decision-making, and creating high-ticket offers that deliver massive results. Eva shares her journey from the corporate world at IBM to entrepreneurial rock bottom—and how she turned it all around by finally walking her talk and applying the Law of Attraction in her business.

Listeners will discover the difference between simply “knowing” Law of Attraction and fully embodying it in business, how energy alignment can shift everything, and why trusting your inner guidance system is the key to success. Eva and Kristi also break down the flaws of the traditional ascension model and advocate for starting with a premium program to attract high-level, results-driven clients. They explore how to uncover your true value, shift your money mindset, and confidently sell high-ticket coaching offers that align with your purpose and impact.

Listeners are invited to grab Eva’s free resource, the Inner Guidance Decision-Making Matrix, which helps entrepreneurs stop spinning in indecision and start making aligned, confident choices.

Eva Gregory knows what it feels like to be stuck in a business that isn't working because she's been there.

After struggling for over five years in the software company her other half, Robin, and she had, doing what the "gurus" said to do in order to succeed – to no avail – she discovered the transformative power of Energy Alignment and Law of Attraction.

It was only after she started integrating these practices into their software business that she was able to turn things around and go from over $100K in debt and near bankruptcy to a 7-figure bottom line in just nine months.

That was when she knew she had to "get out of high tech" and "into high people" to share what she knows with heart-centered entrepreneurs.

Today, Eva’s passion is helping coaches, thought leaders, and spiritual entrepreneurs worldwide scale their businesses online by attracting high-level clients with premium offers.

Her unique approach combines the practical, proven step-by-step strategies that are working in today's ever-changing market with intuitive spiritual awareness.

She is the author of two powerful books, "The Feel Good Guide to Prosperity" and "Life Lessons for Mastering the Law of Attraction" which she co-authored with Jack Canfield of Chicken Soup for the Soul® fame and Jeanna Gabellini

But what really sets her apart in her field is how she brings together both the practical and the spiritual, helping her clients create success that aligns with their true purpose.

Caught between trusting your intuition and making practical business choices? As a heart-centered coach or spiritual entrepreneur, you don’t have to choose—this powerful Inner Guidance Decision-Making Matrix blends intuition and strategy into a seamless, decision-making superpower. Discover how to: · Assess opportunities with clarity from both your heart and head · Unmask fear pretending to be practicality (and turn it into wisdom) · Align every move with your values, vision, and market potential · Unlock decisions that fuel a thriving, purpose-driven business Grab this transformative tool and step into a flow where your spiritual guidance and business savvy work together to create real success. Download it now and find your sweet spot of authentic prosperity!

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On this episode of Mastery Unleashed, host Christie Ruffino welcomes Shauna Van Mourik, marketing strategist and co-author of Mastery Unleashed: Stories and Strategies to Unleash Your Potential. Shauna shares her journey of overcoming self-doubt and embracing her authentic self—a powerful lesson that has shaped her approach to branding and marketing.

Shauna’s core message is that “You’re Never Not Marketing,” meaning that everything from your presence to your interactions influences your business. She emphasizes that standing out is about showing up as yourself, not conforming to industry norms. Entrepreneurs, especially coaches, consultants, and service providers, should focus on customized marketing strategies that align with their values rather than following a one-size-fits-all approach.

Shauna also provides actionable insights on how to market without being salesy, the importance of brand visibility, and why consistent messaging matters. She offers a free resource, the Brand Visibility Vault, a six-month content blueprint designed to help entrepreneurs create meaningful engagement online.

Listen to the full episode and download Shauna’s marketing strategy guide via the show notes.

An advocate for positively impacting the world, Shauna creates a space where ambitious women feel comfortably confident leading authentically and inspiring ripples in their communities. As a business strategist, Shauna uses organic growth marketing to help women, life coaches, and therapists attract aligned clients who are ready and excited to invest. She dives deep, asks tough questions, and leverages their unique personal brands to grow their business beyond six figures. Psychology-based, goal-oriented, and people-focused, Shauna believes that marketing confidence makes a difference and that it not only has to convert but also feel good.

Your repurposable 6-month content marketing blueprint!

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www.shaunaleigh.com

https://youtube.com/@ShaunaLeighVM

www.tiktok.com/@sla.marketingconfidence

www.instagram.com/sla.marketingconfidence

www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this inspiring episode of the Mastery Unleashed podcast, host Christie Ruffino welcomes Julie Caprera, a dynamic published author and homeschooling advocate, to share her transformative journey into home education. Julie recounts how her initial skepticism about homeschooling evolved into a passionate mission after meeting Christy at a conference. With Christy’s unwavering support, Julie embraced a new path that led her to become a published author and empowered her to guide homeschool moms through the challenges of unconventional education.

Drawing from her background as a critical care nurse and her personal experiences with her children’s diverse learning needs—including those of special needs children—Julie explains that homeschooling isn’t about replicating traditional classrooms at home. Instead, it’s about nurturing independent thinkers and fostering a mindset that values flexibility, creativity, and real-world skills. She introduces her CARE framework—Create your vision, Assess your variables, Restructure your schedule, Evaluate, and Encourage—to help parents navigate the journey with clarity and confidence. Julie’s heartfelt story and practical advice underscore the rewards of a debt-free, personalized education that equips children with essential life skills, making her a motivational and actionable message.

Julie Caprera didn't expect to be a pioneer. In her early years, her Norwegian Lutheran family echoed Lake Wobegon of Garrison Keillor fame. Her father went to work for the Apollo space program, moving the family to Cocoa Beach, FL. Life is bathing suits, T-shirts, and flip-flops when one lives six blocks from the beach. Julie earned her BSN at Florida State University. Being a member of the FSU Student Circus was great therapy during nursing school. Next came 15 years as a critical care nurse. Marrying Rob Caprera brought Julie to Massachusetts, which was quite a culture shock after Florida.

As new parents in the 1980s, Julie and Rob became pioneers in the emerging world of homeschooling. They didn't plan to be so out of the box, but doors kept opening. Life became an adventure of learning opportunities. Pioneers try new things to find the best match. For the Capreras, homeschooling included lots of national and international travel. Julie's search for personal mentors led her to help new homeschooling families. Helping others became the Capreras' passion over the next three decades. Julie and Rob served over two decades on the MassHOPE Board of Directors. Julie was also a regular homeschool conference speaker. An unexpected turn came when Rob's mother moved in with them due to her Alzheimer's. Homeschooling continued as they pioneered multi-generational living. For eight and a half years, Julie served as primary caregiver. A side benefit of homeschooling has been studying art and working in oils and acrylics.

To better mentor more moms, Julie became a student. She then entered the world of online entrepreneurship. A recent out-of-the-box challenge was completing 75 HARD on her first attempt. Connect with Julie at www.CAREhomeschool.com.

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www.carehomeschool.com

www.linkedin.com/in/julie-caprera-7b1a7819/

www.facebook.com/julie.caprera

Mastery Unleashed is a podcast for success-driven women who want to empower their...

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino welcomes guest Diane Murphy—affectionately known as Dee—a Navy veteran turned transformation coach, to discuss her mission of empowering women in male-dominated industries. Dee shares her personal journey transitioning from military life to civilian careers, where she faced challenges such as burnout, identity shifts, and discrimination. Drawing from her extensive military and nursing experience, she explains how the struggle to integrate into civilian life inspired her to help other women veterans, corporate executives, and physicians reclaim their power and redefine success.

Dee’s coaching emphasizes the importance of self-discovery and embracing one’s unique strengths, merging traditionally masculine skills with inherent feminine intuition. Through her signature program and the “Trail Blazing Your Path to Abundance” checklist, she guides her clients to overcome societal expectations, unlock their potential, and build thriving businesses—often achieving six-figure success within a year. The conversation highlights themes of female empowerment, resilience, and transformational leadership, urging women to follow their passion and purpose.

Diane "Dee" Murphy, a Navy veteran, holistic nurse, and author of Embracing the Warrior Within A Woman Veteran’s Path to Thriving in Civilian Life, is deeply committed to serving others. Raised as the eldest of seven siblings, Diane's leadership skills were forged early on, shaping a lifetime of guiding others through challenging transitions. With nearly five decades in nursing and an impressive educational background—BSN, MS Ed, DHA, and HNB-BC—she has always been committed to serving others, blending her medical knowledge with a holistic approach to healing.

After leaving the military, Diane faced challenges many women veterans will recognize. Her journey wasn’t just a career transition but a series of life-altering experiences: difficult divorces, losing her business, job loss, a cancer diagnosis, multiple injuries, and a relentless battle with fatigue. When the traditional path shut its doors, Diane forged her own, working at a psychiatric VA Medical Center to bridge her military and civilian experiences.

Following deep self-reflection, Diane realized she needed to rewrite her story. She opened her heart, changed her mindset, and aligned herself with like-minded partners who helped her rediscover her purpose and joy. he now dedicates her life to helping other women veterans do the same.As a mentor,

Diane plays a crucial role in empowering remarkable women who have served to navigate the chaos of change while reclaiming their strengths and resilience. She teaches self-assessment, reflection, and action as daily practices—tools she used to rebuild her life. Her mission is clear: to guide women veterans in recognizing how their past impacts their present, helping them embrace their true selves, and crafting lives they genuinely love. Diane’s work is not just about surviving but thriving and finding joy again.

Are you ready to unleash your inner magic and start living the life you’ve always dreamed of? Your next chapter is just beginning, and it promises to be extraordinary. Rediscover your power, purpose, and the joy of living a life that excites you every single day.

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www.linkedin.com/in/diane-murphy-9929a84/