On this lively and insightful episode, Christie Ruffino sits down with her business partner, Tom Matzen, to unpack one of the biggest traps entrepreneurs fall into — trying to help everyone. Together, they explore how a lack of clarity keeps coaches, authors, and experts stuck in confusion, burnout, and low profits.

Christie and Tom share candid stories, laugh about their own missteps, and deliver practical wisdom on narrowing your niche, focusing on transformation instead of information, and designing a business that delivers consistent results. They emphasize that the key to scaling with ease is clarity — knowing exactly who you serve, what problem you solve, and the outcomes your clients achieve.

The episode wraps with an invitation to their upcoming Impact & Legacy Live event, where they’ll teach entrepreneurs how to turn their message into a movement, build a high-ticket program that guarantees results, and write a book to amplify both their income and impact.

Listeners walk away inspired to simplify, focus, and create a business that truly reflects their brilliance and legacy.

Join Christie Ruffino and Tom Matzen for Impact & Legacy Live™ — the ultimate 3-day experience for entrepreneurs ready to magnetize dream clients, monetize their brilliance, and multiply their impact.

Your ticket also includes exclusive access to the Bestseller Alliance Pre-Event Workshop: Build Your Book Launch Dream Team to Make Your Book a Movement — Because Bestsellers Aren’t Built Alone.

🎁 Get (and share!) a complimentary ticket using code PODGIFT at checkout.

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www.impactandlegacylive.com

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino dives deep into the evolving world of AI-powered marketing with UX design expert and digital strategist Ginny Delaitre. Ginny shares her journey from architecture student to mobile app developer and now founder of VDS Digital Agency, where she helps entrepreneurs blend human-centered branding with smart AI tools.

The conversation centers around how to use AI—especially AI agents—ethically and effectively without sacrificing your brand’s authenticity. Ginny unpacks the power of UX marketing, a user-experience-first approach to content and brand strategy. She explains why “content without strategy is just noise,” and how to automate smartly while staying deeply connected to your audience.

Listeners will learn how to:

• Avoid “clickbait” automation traps
• Use custom GPTs and AI agents for blog creation, email management, and social scheduling
• Implement the “human in the loop” model to keep messaging aligned and human
• Leverage AI as a tool—not a crutch—for intentional, brand-driven marketing

Virginie "Ginny" Delaitre is an award-winning marketer and the founder of UX Marketing, a groundbreaking methodology that combines user experience (UX) with modern marketing. As the Founder and CEO of VDS Digital Agency and the UX Marketing Institute (UXMI), she is setting new standards for how brands integrate the user journey into their marketing strategies.

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https://vdsdigitalagency.com/

https://linkedin.com/in/virginiedelaitre

https://instagram.com/vdsdigitalagency

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino welcomes business strategist and author Steve Feld. Steve shares his entrepreneurial journey—from hustling as a kid to owning seven businesses and turning around four struggling ones. He opens up about the highs (including a million-dollar business sale) and the lows (like the tech bubble crash that wiped out his entire client list in three days).

Steve dives into the importance of messaging clarity, niching down, and building a real business versus just an income stream. He emphasizes why most entrepreneurs struggle: they’re experts in their craft, but not in running a business. The conversation centers on how to make money with your message, attract the right clients, and build sustainability using the “right steps in the right order.”

Steve also discusses the power of coaching and how hiring the right mentor completely transformed his business. He’s now passionate about helping others avoid common mistakes and scale smarter.

Biz Coach Steve Feld, MBA is a Certified Business Coach, TEDx presenter, Author, Professional Speaker, award-winning Business Executive, Black Belt in Karate, and Coffee Enthusiast. Businesses have turned to Steve for his expertise in gaining clarity, implementing strategic plans, and driving significant growth, author of 20 books.

8 simple strategies that will grow your business without spending any more money on advertising or marketing.

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www.linkedin.com/in/stevefeld

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this inspiring Mastery Unleashed episode, host Christie Ruffino interviews Wendy Vaughan, sales strategist and business mentor, about the hidden gifts within adversity and how it shapes six- and seven-figure entrepreneurs. Wendy shares her personal evolution—from aspiring symphony trumpeter to building a million-dollar business by age 30—revealing how embracing life’s detours opened doors to greater purpose, fulfillment, and prosperity.

Wendy’s story is filled with real-life business pivots, including launching a music booking agency, rising to top sales performer in corporate America, and ultimately building a coaching practice that empowers heart-centered entrepreneurs to succeed without pushy sales tactics.

Her key message? Success starts with clarity of vision and aligned energy. Rather than focusing on daily hustle, Wendy urges entrepreneurs to visualize the outcome they desire and operate from a place of passion, ease, and belief.

Wendy Vaughan is a heart-centered Business Success Coach with 29 years of business development experience. She's passionate about helping life coaches and energy workers to build thriving, Six Figure businesses that fuel their passion.

Wendy made her first Million by the age of 30 and is most proud of having helped others generate over $14.8 Million. With a blend of intuition, skills, and strategy, Wendy empowers her clients to serve in the most fulfilling way, make their impact, and create lives they love.

Wendy currently lives in Hawaii, actively living her dream alongside her devoted husband of 30 years.

This Free Blueprint gives you a simple system to attract clients, create impact, and build a thriving business that fuels your passion and your bank account.

ACCESS THIS GIFT AND MANY MORE

https://impact-makercoaching.com

www.linkedin.com/in/wendy-vaughan-business-coach

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this powerful episode of the Mastery Unleashed Podcast, Christie Ruffino interviews high-ticket sales expert Russ Ruffino, founder of Clients on Demand. Russ shares his journey from struggling bartender and aspiring actor to building a $100M+ coaching empire by flipping the traditional low-ticket ascension model on its head. He dives deep into the difference between selling information vs. delivering transformation, emphasizing the value of authentic client results, screening and qualifying leads, and building a scalable business machine.

Russ reveals how high-ticket programs (starting at $5K) outperform low-ticket offers by attracting committed clients, creating real transformations, and generating predictable revenue. His simple 3-step model—paid ads → masterclass → sales call—remains the fastest, most effective way to convert strangers into premium buyers. He also shares insights on pricing, operations, team-building, and overcoming mindset blocks, including the “$100K/month freakout” many new high earners experience.

Listeners are encouraged to ditch pitchy sales tactics, stop over-optimizing broken models, and instead build lean, client-focused coaching offers. Russ also shares free access to his Clients on Demand Training Vault, loaded with tools to help entrepreneurs master high-ticket enrollment.

Russ is the founder and CEO of Clients on Demand. They help coaches, experts and speakers turn their expertise into high-ticket online workshops that sell for $5,000 - $15,000 or more. Russ has personally done over $100M in high ticket coaching sales, and his clients have collectively used his strategies to close well over a billion dollars in high-ticket sales. If you’re looking to maximize your income, freedom and your impact, Russ Ruffino is the one to follow.

You can Binge All of Our Free Content & Trainings.

ACCESS THIS GIFT AND MANY MORE

www.clientsondemand.com

www.youtube.com/@russruffino

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino interviews Tony Babcock—actor, speaker, mindset coach, and creator of the On the SPOT Framework. With a background in acting and psychology, Tony empowers entrepreneurs to overcome stage fright, spotlight anxiety, and imposter syndrome by building authentic confidence. He explains how introverts can thrive on stage by rewiring beliefs around confidence and learning to engage audiences using tools from improv and neuroscience.

Tony breaks down his On the SPOT framework:

• S – Stay Present (Stop overthinking and ground in awareness)
• P – Play Ping Pong (Engage in energetic exchange with the audience)
• O – Own Your Opening (Create connection from the first moment)
• T – Track the Story (Use your body, voice, and eye contact to align your message)

He also introduces his free training, Shine Through the Shit Storm*, which helps speakers find their voice, tap into joy, and set powerful boundaries—especially in uncertain times.

Tony Babcock is a Speaker, Coach, Live Event Host, Author & award-winning Actor.

Growing up in a small rural town, spending his first 17 years in the closet, and navigating raging ADHD, he is completely self-made and represents a story of taking a chance and finding the way at any cost.


Tony has worked with thousands of individuals across the globe and has been a keynote speaker for the world's largest companies (including Microsoft, YMCA, Freshbooks, Doctors without Borders, & Hilton Hotels). Tony has a Psychology degree and is certified in Neuro-linguistic Programming, Nonviolent Communication, Gestalt Therapy, Breathwork, Improv and Forum Theatre Facilitation.


You can see him on screen in various projects on Netflix, Amazon Prime, NBC, CBS, CBC, Cartoon Network, and hear his voice on national radio commercials for huge brands such as Virgin & Moneris. He has been featured in major publications, podcasts, talk shows and magazines.


Tony's on a soul-mission to help coaches, speakers, creators & artists become the go-to in their field by leveraging authentic confidence & owning “spotlight moments”. He will teach you how to speak like a pro, keep your mind calm & focused, and create genuine connections with the gatekeepers and change makers.

Get Calm, get Focused, get Ready! This is a Training for Busy-Brained Entrepreneurs & Creatives Who Are Done With the Drama and Ready to Make a Real Impact like Yesterday!

ACCESS THIS GIFT AND MANY MORE

www.tonybabcock.com

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

On this inspiring episode of the Mastery Unleashed Podcast, host Christie Ruffino welcomes Krista Inochovsky Neeley to explore how entrepreneurs can align their personal and professional lives to experience true success and fulfillment. Krista shares her journey from professional dancer to purpose-driven coach, highlighting how misalignment in business can lead to burnout. Together with her partner Michael, Krista developed the Infinite Loop Framework, a strategy that combines mindset and structure to help entrepreneurs design a Freedom Lifestyle without sacrificing relationships, health, or creativity.

The discussion touches on powerful concepts such as working in your zone of genius, manifesting aligned relationships, creating client boundaries with intentional scheduling, and using experiences like masterminds and retreats—including their Freedom Lifestyle Retreat in Tuscany and the New Media Cruise—to uplevel through community and connection.

Krista also introduces her Freedom Lifestyle Planner and her Amazon-published Ignite Your Abundance Journal, tools that guide users to create a purpose-aligned business model. She emphasizes the importance of embodiment, clarity, and energetic alignment to achieve sustainable growth and personal joy.

Krista Inochovsky Neeley is a captivating professional emcee, coach, speaker, podcaster, and author who lights up every stage she graces. Her career began in the spotlight as a professional dancer and performer on stages and TV screens around the world, where she developed her unique ability to connect with audiences and energize any room. Today, Krista channels that same dynamic presence into inspiring and empowering growth-minded individuals to awaken their authentic self-confidence and unlock their full potential.

As a certified life coach and Freedom Lifestyle Activator, Krista has dedicated her career to guiding entrepreneurs, leaders, and creators to align their vision with their personal and professional goals.

Krista’s expertise as a professional emcee is unparalleled. Known for her warm charisma and authentic energy, she brings events to life, fostering connection and engagement while creating unforgettable experiences. Her ability to blend relatability with professionalism has made her a sought-after emcee for high-profile events, from business conferences to the Podcaster’s Cruise, which she proudly co-hosts alongside Michael Neeley.

As the co-founder of Infinite List, the premier list-building membership community, Krista helps entrepreneurs and expert-preneurs grow their influence and connect with their ideal audiences. Her passion for personal growth, community building, and creating transformative experiences is at the heart of everything she does, making her a true catalyst for success and inspiration.

If you’ve been craving more freedom, adventure, and purpose but aren’t sure how to make it happen, this guide is for you.

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www.expandyourlife.net

linktr.ee/krista_expandyourlife

instagram.com/%40krista_expandyourlife

Freedom Lifestyle...

On this episode of the Mastery Unleashed Podcast, host Christie Ruffino welcomes technology strategist and legacy architect Tracy Repchuk to explore how entrepreneurs can scale their business, live by design, and create lasting impact using the Legacy Life Code™. With 41 years of experience in tech, digital marketing, and global speaking, Tracy shares her journey from corporate software engineer to purpose-driven entrepreneur—sparked by a life-altering near-death experience.

Tracy introduces her proven 8-step framework that takes clients from chaos to clarity, focusing on areas like message refinement, offer creation, visibility, systems, and ultimately philanthropy and financial freedom. She also shares her unique Success Share Model, a pay-as-you-grow system that reduces client risk and ensures results-based payment. Tracy emphasizes starting with clarity—identifying your right-fit client and building a high-converting premium offer before implementing complex systems.

Listeners are invited to download Tracy’s Business Success Series Prompt Pack Bundle, a free AI-powered resource with over 140 curated ChatGPT prompts for lead generation, content creation, and marketing automation.

Tracy Repchuk is a world-renowned marketing strategist, technology pioneer, and global speaker who has been transforming the digital space for over three decades. A 9-time #1 international bestselling author—including 31 Days to Millionaire Marketing Miracles (Wiley Publishing)—Tracy launched her first software company at just 19 years old and has been blazing trails ever since.

Recognized with over 20 prestigious awards from organizations including the Senate, Assembly, The White House, and President Obama, she is a trusted voice in both the entrepreneurial and tech communities. Tracy has been featured as an expert on ABC, NBC, CBS, FOX, and in over 27 features in Forbes. She has spoken in more than 45 countries, empowering audiences with her expertise in branding, automation, and online authority.

As a pioneer in internet marketing since 1994, Tracy has helped thousands of entrepreneurs build powerful online platforms that attract leads and generate revenue. She's also a LinkedIn Advisor, Amazon Influencer, and featured thought leader in three motivational movies—solidifying her position as a respected and influential force in the digital business world.

Are You Ready to Get Back Your Time, Money and Freedom? “QuantumLeap Your Results with Proven ChatGPT Prompts”

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LinkedIn: https://linkedin.com/in/TracyRepchuk

Facebook: https://Facebook.com/TracyRepchuk

Instagram: https://Instagram.com/TracyRepchuk

TikTok: https://www.tiktok.com/@tracyrepchukglobal

YouTube: https://youtube.com/TracyRepchuk

Threads - https://www.threads.net/@tracyrepchuk

Twitter: https://Twitter.com/TracyRepchuk

Mastery Unleashed is a podcast for success-driven...