Marketing Beyond with Alan B. Hart Podcast Por Alan B. Hart arte de portada

Marketing Beyond with Alan B. Hart

Marketing Beyond with Alan B. Hart

De: Alan B. Hart
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Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.© 2025 Economía Marketing Marketing y Ventas
Episodios
  • 29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo

    29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo
    Dec 10 2025
    Lingokids Chief Marketing and Chief Operating officer (CMO and COO) Mikael Journo shares how he skillfully blends data-driven strategies with intuitive decision-making to strike a perfect balance between brand building and performance marketing. Drawing from his extensive career experience, Mikael discusses the challenges of marketing to modern parents and highlights how Lingokids—the leading interactive app for children ages 2–8—addresses their worries. When a recent study revealed that 75% of millennial parents feel guilty about their child's screen time, Mikael and his team saw an opportunity to lean in and shift the conversation. They did so by producing "The Trial," a film that directly confronts this issue and aims to ease parental guilt. Mikael also shares the thought process around the risks involved in the film and launch campaign, outlines the production process, and discusses the results that exceeded the brands expectations. In this episode, you'll learn: The importance of balancing intuition and brand building with data and performance marketing Challenges and strategies for marketing to modern parents Why and how Lingokids created a brand film Key highlights: [00:00] Introduction [01:30] The podcast's first shark wrestler [02:50] Mikael's path to Lingokids [08:30] The scope of Lingokids [11:05] Marketing as a growth driver [13:35] Balancing the dual roles of CMO and COO [16:25] Marketing to modern-day parents [18:30] "The Trial" brand film campaign [25:45] Navigating challenging subject matter [29:05] A big bet that paid off [31:10] An experience that defines you [34:00] Advice to your younger self [34:50] A topic marketers need to learn more about [36:15] Trends and subcultures to watch [39:40] Largest opportunity or threat to marketers today Resources mentioned: Screen time guilt survey "The Trial" (Lingokids brand film) Piel Studio Director, Diego Hurtado de Mendoza Composer, Fernando Velázquez Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Mikael Journo and Lingokids: Mikael Journo on LinkedIn Lingokids on Instagram Lingokids (for kids) on YouTube Lingokids (for grown-ups) on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    42 m
  • 28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey

    28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey
    Dec 3 2025
    Chief marketing officer (CMO) Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI) across the world, revealing the clever strategies that keep audiences coming back long after opening day. With more than 20 years of marketing experience across entertainment, hospitality and lifestyle, Andy's unconventional career path is as intriguing as the illusions he now promotes. By building strong relationships with local groups and businesses, MOI positions itself as an important part of every community it launches in. One benefit of making those connections is they extend MOI's reach to audiences who might otherwise be outside the museum's marketing budget or traditional targets. Andy and his team focus especially on engaging Gen Z by designing video-first and shareable experiences, inspiring user-generated content, and partnering with social media influencers to spark excitement and create a powerful FOMO (fear of missing out) that drives repeat visits, online sharing and lasting brand loyalty. In this episode, you'll learn: How using influencers, user-generated content and a video-first strategy can help brands authentically connect with Gen Z and drive meaningful engagement The importance of building a strong local market presence for earning trust, collaborating more effectively, and standing out as a valued community contributor How smarter data collection can power more effective marketing decisions and foster influential relationships Key highlights: [00:00] Introduction [01:35] From banking to the circus [07:45] What is the Museum of Illusions? [10:55] Strategies to reach Gen Z [13:25] Andy's approach to experiential marketing [15:30] "Establishing the base" [17:45] The data collection strategy [19:30] Maintaining energy after the opening [21:05] Brand collaborations [26:50] An experience that defines you: Living abroad and beginning in a startup [30:40] Advice to your younger self: Find your voice earlier [31:45] A topic marketers need to learn more about: AI implementation [33:20] A topic marketers need to learn more about: Gen Z internet culture [36:00] Largest opportunity or threat to marketers today: Entertain and deliver Resources mentioned: Museum of Illusions Museum of Illusions locations PLAY Playground Two Bit Circus La Perle by Dragone Cirque du Soleil Entertainment Group Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Andy Levey and Museum of Illusions: Andy Levey on X Andy Levey on LinkedIn Museum of Illusions on LinkedIn Museum of Illusions on Instagram Museum of Illusions on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    42 m
  • 27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese

    27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese
    Nov 21 2025
    Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark Sucrese, head of marketing technology and dealer platforms at Ford Motor Company, shares why he believes effective marketing leadership in the automotive industry depends on combining customer insight, adaptable technology and responsible innovation. Mark discusses how his team enhances both dealer and customer experiences by leveraging technology to strengthen brand connections throughout the customer life cycle. He explains the need to strategically manage customer data in a B2B2C environment and describes Ford's focus on achieving small, high-impact wins—particularly through hyperpersonalized experiences enabled by advances in AI. The conversation underscores the importance of balancing the art and science of marketing, embracing experimentation, and integrating decisioning models with robust data and flexible technology. Adopting a thoughtful, measured approach to AI and new technologies is becoming essential for responsible, future-ready marketing leadership. In this episode, you'll learn: How Ford uses smart decisioning to transform diverse data into highly personalized customer experiences Why embracing experimentation and learning quickly from failure can accelerate growth and innovation Which technology trends Mark believes could reshape the automotive industry's future Key highlights: [00:00] Introduction [00:55] Celebrities: They're just like us [02:45] Mark's path to Ford [05:05] The scope of his dual role [06:10] Managing data in the B2B2C model [07:20] Personalization and the data needed to power it [08:55] Leadership lessons [10:15] Perspectives on decisioning [12:25] A measured approach to AI integrations [14:30] The future of technology for the automotive industry [16:05] An experience that defines you: A hard career truth [17:10] Advice to your younger self: Embrace a "fast fail" mindset [18:00] A topic marketers need to learn more about: Take a tech approach [18:55] Subcultures and trends to follow: Overlanding [19:50] Largest opportunity and threat to marketers today: AI adoption and resistance Resources mentioned: Ford Motor Company Shah Rukh Khan Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Mark Sucrese and Ford Motor Company: Mark Sucrese on LinkedIn Ford Motor Company on LinkedIn Ford Motor Company on Instagram Ford Motor Company on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    22 m
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