Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank.

We dig into LinkedIn’s vertical video surge and why lo‑fi, native creative outperformed glossy spots when it carried a clear point of view. We unpack AI’s pivot from headline feature to back‑office multiplier, the risks of "AI‑flavoured sameness", and how to set guardrails so your team ships faster without losing credibility. On the search front, we tackle zero‑click reality, Google’s improving AI answers, and the rise of "search everywhere"—from ChatGPT and YouTube to Reddit and social feeds—plus what it means to optimise for citation, not just blue links.

The platform map got messy, too. Threads found momentum under Meta’s umbrella, X consolidated into narrower communities, and Reddit emerged as a powerful, high‑intent channel for B2B discovery and ads. Through it all, the constant was strategy: clear objectives, honest metrics, and the discipline to show up with a consistent voice. We close with sharp 2026 bets from the team—more social search, thought leader ads outperforming brand pages, and a market that rewards human‑led marketing over AI autopilot.

If this resonates, follow the show, share it with a teammate who cares about what works, and leave a quick review to help others find us. If you are socially minded, you can find us on Instagram and LinkedIn. Drop a message and tell us: what will you stop doing in 2026?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years.
Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always human, and how this simple shift caused engagement for her B2B ads to spike.

Then, we get to the story everyone wants to hear: the learning opportunity. Nasya walks us through what has been called the "quintessential paid media experience"—making a major budget mistake by accidentally confusing a daily and lifetime budget over a weekend. She offers candid, actionable advice on how to handle the situation when things go wrong: take accountability immediately, be transparent with your superiors, and focus on finding a resolution.

Throughout the conversation, a central theme emerges: the power of storytelling. From her early career aspirations to her belief that the best marketing is ultimately storytelling, Nasya explains how turning "mundane numbers and data into storytelling" is the key to success in paid media and beyond.

Tune in for an honest conversation about experimentation, learning from our mistakes, and why the human element is still the most important part of marketing.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing.
Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely.
But is it time to abandon them completely? Our paid media manager, Nasya Nasseira, makes a compelling case for their evolution. She shares how a strong persona narrative—"imagine Jessica, building HR processes from scratch"—can be the key to bridging the gap between raw data and compelling creative.
In this episode, you’ll learn:

• Why most traditional B2B personas are built on dangerous assumptions.
• How to use persona storytelling to brief creative teams more effectively.
• Practical, data-driven marketing tactics for businesses of any size.
• The shift from static demographic profiles to dynamic, problem-focused personas.

Our conclusion is clear: personas aren't dead, but they must evolve from a tick-box exercise into a dynamic tool that genuinely reflects customer behaviour.

Listen to the full episode now to rethink your approach to understanding your audience.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com