In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years.
Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always human, and how this simple shift caused engagement for her B2B ads to spike.

Then, we get to the story everyone wants to hear: the learning opportunity. Nasya walks us through what has been called the "quintessential paid media experience"—making a major budget mistake by accidentally confusing a daily and lifetime budget over a weekend. She offers candid, actionable advice on how to handle the situation when things go wrong: take accountability immediately, be transparent with your superiors, and focus on finding a resolution.

Throughout the conversation, a central theme emerges: the power of storytelling. From her early career aspirations to her belief that the best marketing is ultimately storytelling, Nasya explains how turning "mundane numbers and data into storytelling" is the key to success in paid media and beyond.

Tune in for an honest conversation about experimentation, learning from our mistakes, and why the human element is still the most important part of marketing.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing.
Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely.
But is it time to abandon them completely? Our paid media manager, Nasya Nasseira, makes a compelling case for their evolution. She shares how a strong persona narrative—"imagine Jessica, building HR processes from scratch"—can be the key to bridging the gap between raw data and compelling creative.
In this episode, you’ll learn:

• Why most traditional B2B personas are built on dangerous assumptions.
• How to use persona storytelling to brief creative teams more effectively.
• Practical, data-driven marketing tactics for businesses of any size.
• The shift from static demographic profiles to dynamic, problem-focused personas.

Our conclusion is clear: personas aren't dead, but they must evolve from a tick-box exercise into a dynamic tool that genuinely reflects customer behaviour.

Listen to the full episode now to rethink your approach to understanding your audience.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing".

Mark's unlikely journey from aspiring barrister to email marketing expert offers a refreshing perspective on career development. With candid humour, he shares how pivotal mistakes became his greatest teachers – including the memorable time he accidentally bombarded hotel customers with hourly booking reminders. Rather than dwelling on the horror, Mark emphasises how these "learning opportunities" shape stronger professionals when approached with the right mindset.

We also dive deep into the power of marketing automation as "the backbone of the heavy lifting of your marketing," while exploring the emerging role of AI in this space. Mark believes AI currently offers only "tweaks around the edges" rather than replacing human expertise in understanding complex CRM ecosystems.

Whether you're a seasoned email marketer or simply trying to get more from your CRM system, Mark's three essential tips provide a powerful framework for success: document everything, deal with issues immediately, and test constantly.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com