Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast!

This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally altering the relationship between brands and their audiences.

The conversation challenges marketers to move beyond vanity metrics and rediscover marketing fundamentals. Rich shares how an obsession with performance has led many organisations to treat marketing departments as mere lead generation machines rather than strategic partners. Meanwhile, Sophie draws on her background creating communication strategies for major brands to explain why maintaining brand

Recorded ahead of their talk at the Marketing Society's Digital Day 2025, this episode emphasises the need to prioritise brand and creating a human connection—it's time we stop writing for bots!

If you want to find more great marketing content (no brag) then head on over to our Resource Hub. There you'll find thought pieces, articles, templates and podcasts—including this one!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape.

Google has taken some serious legal hits already this year. After losing their search monopoly case to the DOJ, they're now facing potential remedies that could fundamentally reshape their business—from spinning off Chrome (valued at $15-20 billion) to losing those exclusive deals that keep them as the default search engine on your devices. And just weeks ago, they lost another massive case around their ad tech practices. Could this really be "the beginning of the end" for Google as we predicted? Despite the legal troubles, they still command roughly 90% of search market share, leaving marketers with little choice but to continue using their platforms while dealing with rising costs and diminishing controls.

Meanwhile, our prediction about the continued exodus from X (formerly Twitter) has proven accurate, with user numbers down 15% in the US and 12% in the UK. But where are those users going? Not necessarily where we expected. Threads may have activated advertising, but engagement remains questionable, while LinkedIn shows surprising growth among both Gen Z and Baby Boomers. And what about those predicted social media bans for teenagers? While Australia has implemented restrictions, other countries are still weighing their options—though regulatory pressure is clearly building.

For marketers navigating all of this, our advice remains straightforward: test thoroughly, focus on creating quality content that resonates with your specific audience, and stay adaptable as platforms rise and fall. The fundamental principles of effective marketing persist even as the digital ecosystem evolves around us.

If you ever need more help, check out all of the content on our Resource Hub (including this episode of the podcast), or you can reach out for a free audit.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone.

This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to navigate the digital marketing maze with confidence. Most importantly, find out what to look for when exploring the digital marketing agency space to ensure you find a partner who will help you scale and thrive.

While you're here, did you know that we have a Resource Hub that hosts articles, opinion pieces, and templates? All of it's free and all of it is geared towards helping your marketing efforts reach new heights.

You can also find all our podcast episodes on our website. This episode is available here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti.

In this episode, we explore how motherhood has reshaped their marketing strategies, emphasising empathy, clarity, and respect for consumers' time. Discover the art of authentic storytelling and the importance of building trust with your audience. We also tackle the challenges of marketing to mums, urging brands to move beyond overgeneralisations and embrace the rich diversity of motherhood.

Our guests share invaluable lessons on balancing work and family life, highlighting the significance of flexibility, trust, and community support. Whether you're a mum, a marketer, or both, this episode is packed with actionable insights to enhance your marketing prowess and personal growth. Tune in and be inspired by the stories and wisdom of these incredible marketing mums. Don't forget to subscribe for more episodes filled with insights and empowerment!

You can also find this episode on our website, click here to listen.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the human element at its core.

Our distinguished panel—Sarah McCoy from The Adaptivist Group, Rich Harper from Brew Digital, and Katie Gray from Iterable—deliver game-changing insights about building marketing strategies that address both functional needs and emotional connections. They reveal why treating marketing as merely a sales enablement function undermines its strategic value and limits growth potential.

From understanding your brand's authentic DNA to being present in the communities where buying decisions begin, the panel shares practical advice for marketers looking to stand out amid increasing digital noise.

Want to watch the whole webinar? It's available on our resource hub!

You can also find our free B2B digital marketing strategy template here.

If you want to listen to this episode on our website, you can find that here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.*

This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilised marketing channel, and much more.

But strategy isn’t off the hook once the points are tallied, as we’re also dissecting it in an upcoming webinar called ‘Is your B2B marketing strategy ready for 2025?’. This webinar is all about future-proofing your B2B marketing strategy, and features industry experts discussing brand building, ABM, demand generation, and standing out in a changing B2B landscape.

Register for the webinar on March 6th (2 PM UK time) via this link.

You can also listen to this episode on the Brew Digital website. Find Blitz the Biz: Strategies Under the Spotlight here.

* In our humble opinion

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Music

• Happy Happy Game Show Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
• "Disco Sting" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
• Blastwave FX

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance in marketing. More importantly, he wants to find out if B2B marketing is playing it too safe when it comes to brand building.

This conversation explores the vital connection between brand building and lead generation in B2B marketing. They argue that while many B2B companies focus heavily on product features, they often neglect the strategic importance of brand building. Drawing on examples like monday.com, they illustrate how successful brands prioritise brand recognition and awareness. They also emphasise the need to align brand activities with revenue metrics to demonstrate their impact on business success. Ultimately, they stress that building a strong brand requires a long-term strategy and consistent communication with target audiences.

Did you know that all of our podcast episodes are also released on our website, which also houses a whole hub of great content and templates to help invigorate your digital marketing? You can find this episode of Marketers of the Universe here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.

In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape.

Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt.

If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening!

Listen to this episode on the Brew Digital website here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com