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Market Like a Hotshot

Market Like a Hotshot

By: James Feudo and Jeff DeSocio
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Market Like a Hotshot is your go-to podcast for cutting-edge marketing insights and business growth strategies. Hosted by industry veterans Jeff and James, who bring over 60 years of combined expertise in marketing and IT, this weekly show delivers actionable tips, smart strategies, and no-nonsense advice to help business owners and entrepreneurs scale their ventures. Whether you're looking to boost visibility, refine your brand, or master digital marketing, this podcast gives you the tools to market like a true hotshot.James Feudo and Jeff DeSocio Economics Marketing Marketing & Sales
Episodes
  • Episode 40: Prospect Like a Hotshot
    Mar 9 2026

    🎙️ Episode 40: Prospect Like a HotshotYou know it's going to be a fun episode when Jeff and James come into this episode fired up - literally. The guys each cranked out 50 pushups before hitting record, and they’re bringing that same energy straight into one of the most important business skills: prospecting like a Hotshot.

    Oh, and we introduce our newest team member… so the Hotshot crew is officially leveling up.

    In this episode, you’ll learn why most people prospect in all the wrong places, and how to fix it fast. Jeff and James break down how to identify your true target audience, where they actually spend their time, and why showing up at events full of your competitors is one of the biggest time‑wasters in business.

    Inside this episode, you’ll discover:
    🔥 How to define your real target audience (not the vague “everyone” you’ve been telling yourself)
    🔥 How to figure out where your buyers actually hang out
    🔥 Why going to events full of people who do what you do is a dead end
    🔥 How to choose events that attract your ideal prospects
    🔥 How to show up in the right rooms - and stand out once you’re there
    🔥 The difference between random networking and strategic prospecting
    🔥 How to turn conversations into opportunities without being “that person.”

    Jeff and James also share their own prospecting wins, misses, and lessons learned, plus the mindset shift that turns prospecting from awkward to effortless.

    And of course, we wrap with Hotshot Tactics you can use immediately, including:
    ⚡ Be the only one of you in the room
    ⚡ Know exactly who you’re trying to meet before you walk in
    ⚡ Choose events based on your audience, not your industry
    ⚡ Ask better questions - don’t pitch too early
    ⚡ Follow up within 24 hours like a pro

    If you’re tired of wasting time at the wrong events, talking to the wrong people, or leaving opportunities on the table, this episode will change the way you prospect forever.

    Hit play and start prospecting like a Hotshot.


    Connect with the Hotshots:

    James:

    @jvfsolutions

    ⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠


    Jeff:

    @aimcbizhealth

    ⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠


    Merch, E-Learning, & more:

    @marketlikeahotshot

    ⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠

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    25 mins
  • Episode 39: Set Goals Like a Hotshot
    Mar 2 2026

    Most people set goals. Hotshots hit them.
    In Episode 39, Jeff and James break down the exact strategies that help you set goals that actually stick without wasting thousands of dollars on hiring a coach or systems you’ll abandon within a month.

    Inside this episode, you’ll learn:
    🔥 Why most people fall off after the initial excitement fades
    🔥 The difference between a want and a goal (and why most people confuse them)
    🔥 How to choose goals that actually matter — not goals you inherited, outgrew, or set to please someone else
    🔥 How to understand your true motivation using the “carrot and stick” method
    🔥 How to define outcomes so clearly that success becomes undeniable
    🔥 How to build an action plan that doesn’t collapse the moment life gets messy
    🔥 How to stay on track when setbacks hit, motivation dies, or distractions creep in
    🔥 Why systems, and not hype, are what carry you to the finish line

    You’ll also hear the Hotshot takes that make this episode unforgettable:
    “A goal without a plan is a wish. A goal without commitment is a fantasy.”
    “Momentum is built in the doing, not the dreaming.”
    “Setbacks aren’t stop signs — they’re speed bumps.”

    If you’ve ever set a goal and watched it fade…
    If you’re tired of starting strong and finishing nowhere…
    If you want to finally build goals that stick, systems that work, and momentum that lasts…

    This episode will change the way you set goals forever.

    Hit play and start setting goals like a Hotshot.

    Connect with the Hotshots:

    James:

    @jvfsolutions

    ⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠


    Jeff:

    @aimcbizhealth

    ⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠


    Merch, E-Learning, & more:

    @marketlikeahotshot

    ⁠⁠⁠https://marketlikeahotshot.com⁠⁠


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    32 mins
  • Episode 38 — Momentum Like a Hotshot
    Feb 24 2026

    Episode 38: Momentum Like a Hotshot

    The New Year spark is gone… and this is where most people lose the game. In Episode 38, Jeff and James break down the truth every entrepreneur needs to hear: motivation gets you started, but momentum is what gets you across the finish line.

    This time of year is the danger zone - especially in the Northeast. The days are short, the weather is gloomy, outdoor activities disappear, and Seasonal Affective Disorder hits hard. The excitement of January fades, and suddenly you’re tired, unfocused, and wondering why everything feels heavier than it did a few weeks ago.

    But this is exactly when momentum matters most.

    Jeff and James dig into why momentum beats motivation every time, how to push forward when your tank feels empty, and why day 30, day 45, and day 60 are where the real breakthroughs happen. They break down the difference between social media momentum and business momentum, the power of micro‑wins, and how to rebuild your rhythm when you’ve stalled.

    You’ll also hear one of the most powerful analogies of the episode:
    A seed grows underground long before it breaks the surface.
    Just because you can’t see progress doesn’t mean it’s not happening. Most people quit right before the moment everything starts to click.

    Inside this episode, you’ll learn:
    🔥 Why momentum beats motivation
    🔥 How to survive the post–New Year crash
    🔥 How to restart when you’ve lost your rhythm
    🔥 Why consistency compounds even when you can’t see results
    🔥 How micro‑wins create unstoppable momentum
    🔥 How systems protect your progress when motivation disappears

    If you’re dragging, discouraged, or stuck in the messy middle, then this episode is the fuel you need.
    If you’re on a roll, this episode will keep you sharp.
    And if you’re right on the edge of a breakthrough, this episode will push you through it.

    Hit play and build your momentum like a Hotshot.


    Connect with the Hotshots:

    James:

    @jvfsolutions

    ⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠


    Jeff:

    @aimcbizhealth

    ⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠


    Merch, E-Learning, & more:

    @marketlikeahotshot

    ⁠⁠https://marketlikeahotshot.com⁠



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    30 mins
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