Society gave us work-life balance. We need to give it back.

Today I share a little part of my interview I gave on "The Well Nourished Mama" about my journey from multi-passionate marketer to helping mothers navigate career transformations and building meaningful work and businesses. In this honest conversation, I also challenge the myth of work-life balance and talk about a more realistic approach to building sustainable businesses while raising families. Brooke shares her take how she balances from one foot to another. Real Talk

What You'll Learn:

• Why the term "work-life balance" is an unrealistic expectation (and what to focus on instead)
• How motherhood transforms your priorities as a working mom and what you expect from life
• Building a slow, sustainable business as a mom entrepreneur that integrates with family life
• Being a working mum as an example for your children
• The power of flexibility and autonomous decision-making as you create a sustainable business

Perfect for: Service-based business founders, multi-passionate mothers, anyone navigating career transformation after becoming a mom

Keywords: work-life balance myth, building sustainable business, career after motherhood, slow business model, working mother example, business without hustle

Originally featured on The Well-Nourished Mama Podcast with Brooke Harmer - Episode 96 - Full interview listen here

Find Brooke here

www.thewellnourishedmama.com

instagram.com/thewellnourishedmama_

This episode is for: Founders, solopreneurs, soul-driven business owners who know they need content but hate creating it the traditional way.

Listen if: You're ready to share your story without forcing yourself to be someone you're not.

I've worked in marketing for over 20 years. I've been through countless business coachings and mentorings. And I keep seeing the same thing: founders and solopreneurs struggling with content creation.

Not because they lack expertise. Not because they don't know their business inside out.

Because they're being forced into a role that goes against their natural energy.

This episode is for purpose-driven founders who are tired of the content hamster wheel. If you've tried agencies, freelancers, or forcing yourself on camera and it still feels off—there's a reason. And there's a different way.

What We Cover

The Content Creation Trap

Why Outsourcing Often Fails

The Generic Content Problem

The AI Slop Reality

Your Content Goldmines

Why This Way Works :)

Ready to Create Content That Actually Sounds Like You?

Email me. I love these conversations. And I love promoting people. Always have. Let me help!

In todays episode, I chat with Brooke Harmer, founder of the Well Nourished Mama podcast and business, who shares her incredible journey of building a thriving six-figure business while raising three kids under four. Brooke reveals how she doubled her revenue year over year for three consecutive years while working fewer than 15 hours per week—and why building your business around your life (not the other way around) is the secret to sustainable success.

• Define Success on Your Terms: Why getting clear on what success means to you—before you start—is the foundation of building a business that actually works

• The Power of Niching Down: How Brooke pivoted from general food blogging to maternal nutrition and finally found her sweet spot

• Smart Automation Strategies: Practical ways to automate your business (email funnels, DM automation, batching tasks) so you can focus on what you love most

• Strategic Hiring: Why your first hire shouldn't necessarily be a VA, and how to identify what to outsource first

• Marketing Yourself vs. Marketing for Others: The mindset shift required when you're selling something you created (and why thick skin is essential)

• 
  

• Prayer and God-led Business Decisions: Brooke's unique approach to seeking divine guidance through conversations with God while honoring her own agency

• Building with Three Under Four: Real talk about what it takes to be a mom entrepreneur without sacrificing presence with your kids

Brooke Harmer is the founder of the Well Nourished Mama, where she supports pregnant and postpartum women through nutrition and holistic wellness. After dropping out of college during the pandemic to pursue entrepreneurship, Brooke built a thriving business that includes cookbooks, courses, and a membership program.

• The Well Nourished Mama
• Brooke on Instagram

Find us here: MamaWhatsNext.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Assessment: ⁠⁠⁠⁠⁠What's Blocking Your Next Career Move?⁠⁠⁠⁠⁠⁠⁠

If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book a 1:1 complimentary ⁠⁠⁠⁠⁠strategy session⁠⁠⁠⁠⁠ with Melanie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next chapter. Your support helps more women find the courage to rewrite their stories.

This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

Heute: Business Neuausrichtung als Mama mit Karolin König-Baykan: Wie du nach 8 Jahren den Mut findest, alles loszulassen und neu anzufangen

Karolin nimmt uns mit in ihre persönliche Transformation. Sie erzählt ganz offen, wie sie sich durch Breathwork, feminine Archetypen, Kundalini Yoga und Human Design einen neuen Raum erschaffen hat. Sie spricht über das Gefühl, das entsteht, wenn man weiß "das hier ist es nicht mehr", aber noch nicht weiß, was das Neue ist. Und sie teilt, warum sie ihrer 8-jährigen Website und ihrem kompletten Brand "Goodbye" sagt, trotz perfekter SEO und etablierter Domain.

Wir sprechen über-

• Welche Tools konkret helfen: Breathwork, zeremonielle Kakao, Kundalini Yoga, feminine Archetypen, Human Design
• Wie du dir im "Crazy-Mama-Business-Alltag" Räume schaffst, um wirklich zu spüren, nicht nur zu denken

• Die feminine vs. maskuline Energie im Business:

• Wie du aufhörst, den "Marketing Bros" zu folgen und stattdessen deine eigene Art findest

Hier findest du Karolin:

www.feminineevolution.de

⁠Instagram: ⁠@heyqueenitskarolin⁠

Free membership + resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MamaWhatsNext.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Assessment: ⁠⁠⁠⁠What's Blocking Your Next Career Move?⁠⁠⁠⁠⁠⁠

If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book a 1:1 complimentary ⁠⁠⁠⁠strategy session⁠⁠⁠⁠ with Melanie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next chapter. Your support helps more women find the courage to rewrite their stories.

This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

Was passiert, wenn eine erfolgreiche Karrierecoach Mutter wird und plötzlich alles in Frage stellt? In diesem ehrlichen und mutigen Gespräch erzählt Karolin König-Baykan, wie die Geburt ihrer Tochter nicht nur ihr Leben, sondern ihr gesamtes Business-Konzept transformiert hat. Nach 8 Jahren klassischem Karrierecoaching folgt sie nun ihrer Intuition statt ihrem Verstand - und zeigt uns, warum das der mutigste Schritt überhaupt ist.

• Warum Erfüllung niemals im Außen zu finden ist, und wo du stattdessen suchen solltest
• Der Unterschied zwischen "wahren Stärken" und dem, was du dafür hältst - und warum du deine größten Talente oft gar nicht erkennst
• Die brutale Wahrheit über HR & Recruiting -Warum Recruiter NIEMALS für dich arbeiten (sondern immer fürs Unternehmen)
• Wie Mutterschaft als Portal wirkt und Caroline's radikale Transformation durch die Geburt ihrer Tochter.
• Leidenschaft vs. Markt - Was wirklich wichtiger ist (die Antwort wird dich überraschen)
• Warum kleine Schritte Momentum erzeugen und wie du Raum für Neues schaffst, auch ohne perfekten Plan
• Von der "Huntress" zur "Queen Energy" und wie Frauen aus dem toxischen "Arbeiten, Schaffen, Machen"-Modus ausbrechen können

Karolin ist Karrierecoach und Gründerin von Career Catalyst und hat jetzt ihr neues Business www.feminineevolution.de gegründet. Mit über 8 Jahren Erfahrung im HR- und Recruiting-Bereich hat sie mehr als 4.000 Menschen begleitet, ihre berufliche Erfüllung zu finden. 2021 wurde sie Mama und dieser Moment veränderte nicht nur ihr Leben, sondern ihre gesamte Arbeitsphilosophie. Heute unterstützt sie Frauen dabei, nicht mehr ins "Jobgefängnis" zurückzukehren, sondern ihrer inneren Stimme zu folgen und ihre wahre Kraft zu entdecken und der auch zu folgen :)

Website: www.careercatalyst.de

www.feminineevolution.de
Instagram: @heyqueenitskarolin

Free membership + resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MamaWhatsNext.com⁠⁠⁠⁠⁠⁠⁠⁠

Free Assessment: ⁠⁠⁠What's Blocking Your Next Career Move?⁠⁠⁠⁠⁠

If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

Book a 1:1 complimentary ⁠⁠⁠strategy session⁠⁠⁠ with Melanie⁠⁠⁠⁠⁠⁠⁠⁠⁠

Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next chapter. Your support helps more women find the courage to rewrite their stories.

This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

Struggling to stay consistent with your new habits and being disciplined in your work? You're not alone!

Let's talk about the importance of self-compassion and tiny steps towards change and how to be kinder to yourself when trying to change (and why your kids need to see it!)

I often explore my own personal challenges through the podcast and this week I reflect on how me trying to change my habbits and patterns affects me, how I handle setbacks and how I improve going forward.

In this episode:

I talk about the importance of discipline and the challenges of forming new habits, particularly in the context of working from home.

I reflect on the the impact of generational patterns on behavior and the significance of role modeling for our children.

I talk about why mindfulness and self-compassion are so important when attempting to change habits, advocating for small, manageable goals to foster sustainable change.

Free membership + resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠MamaWhatsNext.com⁠⁠⁠⁠⁠⁠⁠

Free Assessment: ⁠⁠What's Blocking Your Next Career Move?⁠⁠⁠⁠

If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠

Book a 1:1 complimentary ⁠⁠strategy session⁠⁠ with Melanie⁠⁠⁠⁠⁠⁠⁠

Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next chapter. Your support helps more women find the courage to rewrite their stories.

This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.