Building a business as a multi-passionate mum sounds expansive and fun- until it starts holding you back.

In this episode of Mama What’s Next, Melanie speaks about the tension between loving many things and needing to stick with one long enough to grow it. She shares the reality of being good at many skills, why niching down doesn’t always work for multi-passionate mums, and how creating a “brand umbrella” can be a more sustainable way to build meaningful work- without hustle, non-performative, or pretending to be someone you’re not.

This episode is for working mums and mom entrepreneurs who are tired of jumping from one thing to the next and are ready to make real growth happen.

Examples that are referenced-

1. The Long and the Short of It, a podcast by Peter Sheahan and Jen Waldman
2. Madison | Entrepreneur (@multipassionatemadison)
3. Seth Godin

In This Episode, We Talk About:

• Why jumping between ideas makes sustainable growth impossible

• The hidden struggle of being multi-passionate and highly capable

• Why being good at everything can hold your business back

• Building a business without niching yourself into unhappiness

• Creating a brand umbrella instead of forcing focus

• The question every multi-passionate mum needs to ask: what do I want to be known for?

• Why boredom doesn’t mean you should quit — and when it actually does

  
  

If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next sunny chapter.

This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

Society gave us work-life balance. We need to give it back.

Today I share a little part of my interview I gave on "The Well Nourished Mama" about my journey from multi-passionate marketer to helping mothers navigate career transformations and building meaningful work and businesses. In this honest conversation, I also challenge the myth of work-life balance and talk about a more realistic approach to building sustainable businesses while raising families. Brooke shares her take how she balances from one foot to another. Real Talk

What You'll Learn:

• Why the term "work-life balance" is an unrealistic expectation (and what to focus on instead)
• How motherhood transforms your priorities as a working mom and what you expect from life
• Building a slow, sustainable business as a mom entrepreneur that integrates with family life
• Being a working mum as an example for your children
• The power of flexibility and autonomous decision-making as you create a sustainable business

Perfect for: Service-based business founders, multi-passionate mothers, anyone navigating career transformation after becoming a mom

Keywords: work-life balance myth, building sustainable business, career after motherhood, slow business model, working mother example, business without hustle

Originally featured on The Well-Nourished Mama Podcast with Brooke Harmer - Episode 96 - Full interview listen here

Find Brooke here

www.thewellnourishedmama.com

instagram.com/thewellnourishedmama_

This episode is for: Founders, solopreneurs, soul-driven business owners who know they need content but hate creating it the traditional way.

Listen if: You're ready to share your story without forcing yourself to be someone you're not.

I've worked in marketing for over 20 years. I've been through countless business coachings and mentorings. And I keep seeing the same thing: founders and solopreneurs struggling with content creation.

Not because they lack expertise. Not because they don't know their business inside out.

Because they're being forced into a role that goes against their natural energy.

This episode is for purpose-driven founders who are tired of the content hamster wheel. If you've tried agencies, freelancers, or forcing yourself on camera and it still feels off—there's a reason. And there's a different way.

What We Cover

The Content Creation Trap

Why Outsourcing Often Fails

The Generic Content Problem

The AI Slop Reality

Your Content Goldmines

Why This Way Works :)

Ready to Create Content That Actually Sounds Like You?

Email me. I love these conversations. And I love promoting people. Always have. Let me help!