We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release.

We're breaking down the dilemma they faced, the insight behind the move they made, how they executed it, what the science says about why people pay when they don't have to, and exactly how you apply this to your business.

STUDY CITATIONS

1. Kim, J.Y., Natter, M., & Spann, M. (2009). Pay what you want: A new participative pricing mechanism. Journal of Marketing, 73(1), 44–58.
2. Gneezy, A., Gneezy, U., Nelson, L.D., & Brown, A. (2010). Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving. Science, 329(5989), 325–327.
3. Gneezy, A., Gneezy, U., Riener, G., & Nelson, L.D. (2012). Pay-what-you-want, identity, and self-signaling in markets. Proceedings of the National Academy of Sciences, 109(19), 7236–7240.
4. Jung, M.H., Perfecto, H., & Nelson, L.D. (2016). Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. Journal of Marketing Research, 53(3), 354–368.

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Productivity and peak performance tips in under 5 minutes per episode

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The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

This is your marketing news for the week of March 31, 2026. This week we have three stories for you.

All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your content.

Google. Instagram and Apple Podcasts.

We'll start with a Google update that just a few days ago and if you’re generating AI content you better check this out because it could kill your site traffic.

Then we'll talk about what Meta confirmed Monday that tells you where Instagram is headed.

And we close with Apple, which just opened a distribution channel that didn't exist a week ago.

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A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw, the insight, the marketing tactics, the science, and exactly how you apply this to your business with Vacation's marketing playbook.

STUDY CITATIONS

1. De Oliveira Santini, F., Lim, W. M., Junior Ladeira, W., Costa Pinto, D., Maurer Herter, M., & Rasul, T. (2023). A Meta-Analysis on the Psychological and Behavioral Consequences of Nostalgia: The Moderating Roles of Nostalgia Activators, Culture, and Individual Characteristics. Psychology & Marketing, 40(10), 1899–1912.
2. Orth, U. R., & Bourrain, A. (2008). The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past. Journal of Retailing and Consumer Services, 15(4), 277–287.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production right now to keep your buyers in the loop and buying.

STUDY CITATIONS

1. Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen [On the retention of completed and uncompleted actions]. Psychologische Forschung, 9, 1–85.
2. Ovsiankina, M. (1928). Die Wiederaufnahme unterbrochener Handlungen [The resumption of interrupted activities]. Psychologische Forschung, 11, 302–379.
3. Kieras, J., & Sasse, M. (2010). The impact of progress indicators on task completion. NCBI / PMC — University of Michigan / University of Maryland. Retrieved from
4. Retention Rabbit. (2025). The 2025 State of YouTube Audience Retention.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you:

1. Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth knowing.
2. We have a new AI agent built for CMOs that launched this week with some early speed numbers that are hard for any marketer to ignore.
3. Apple officially confirmed this week that ads are coming to Apple Maps and if you have any kind of local presence, this matters.
4. A marketing story from earlier this week that affects every marketer with a website. WordPress.com just let AI agents write and publish your content. We talk about what that means for your content strategy.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it.

The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O executed it on the ground, and the exact marketing playbook you can use today in your product or service.

STUDY CITATIONS

1. Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16.
2. Hollebeek, L. D., & Macky, K. (2019). Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27–41.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

This is your marketing news for the week of March 17, 2026.

Three big marketing stories this week:

1. One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable real estate you're probably ignoring.
2. Two is a quiet Meta change to Facebook ads that could actually work in your favor if you catch it early.
3. And three — a HubSpot survey of 1,500 marketers has a number in it about how people now discover brands that you need to hear.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.

STUDY CITATIONS

Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://busines...