We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening.

We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy.

Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research.

We wrap up with three specific ways to use anchoring in your marketing strategy.

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This is your Marketing News for the week of February 11th, 2026.

This week’s marketing theme across all the marketing news… Proof.

Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week.

Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data on what it delivers is hard to ignore.

And then there's the big Marketing report that just dropped. Fourteen hundred marketers surveyed. The top-line number sounds great. The second number? It's a problem. And if you're a marketing leader, you need to hear it.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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Everything you need to know on how to write a business plan in 11 slides....

Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.

We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....