Liquid Barcodes Loyalty Podcast Podcast By Liquid Barcodes cover art

Liquid Barcodes Loyalty Podcast

Liquid Barcodes Loyalty Podcast

By: Liquid Barcodes
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Liquid Barcodes introduces the “Live Loyalty” podcast – the only podcast in the world dedicated to sharing the latest ideas in loyalty marketing in convenience retail. Every week we share articles designed to showcase the most powerful loyalty marketing initiatives by the greatest convenience brands. Instead of finding the time to read or research online, we've developed this efficient and exciting opportunity for you to listen to our articles to learn the latest in loyalty marketing. Our hope is that this weekly podcast helps us to help you learn how to increase your customer's loyalty.Liquid Barcodes Economics Marketing Marketing & Sales
Episodes
  • #64: Pret Bets on Subscriptions

    #64: Pret Bets on Subscriptions
    Feb 28 2021

    Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers. 

    It's "YourPret Barista" programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee. 

    Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty". 

    Show Notes:

    1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes

    2) Pret a Manger UK 

    3) Live Loyalty video for coffee store owners interested in subscriptions
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    6 mins
  • #63: Super Sabrura Sushi

    #63: Super Sabrura Sushi
    Feb 21 2021

    This audio article introduces the exciting loyalty programme for sushi lovers in Norway. 

    Sabrura Sushi has created a community of loyal customers it calls "goldfish". Its programme includes an app to support eCommerce orders and allow the brand to connect with members digitally through an automated communications cycle.

    In more recent times, their loyalty app has also allowed them to capture “track and trace” details for customers, required for Norwegian restaurants amidst the Covid pandemic. 

    Listen to this article to hear all about the loyalty benefits available for Sabrura Sushi lovers in Norway.


    Show Notes: 

    1) Super Sabrura Sushi - Live Loyalty article on Liquid Barcodes  

    2) Sabrura Sushi 
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    7 mins
  • #62: Croatia’s New Concept

    #62: Croatia’s New Concept
    Feb 14 2021

    MOL Group is a leading international integrated oil company in Central Eastern Europe, with nearly 2,000 retail fuel stations in thirty countries.

    It's also the region’s largest coffee retailer and is laser focused on the digital transformation of its business, launching innovative programmes including the INA Loyalty programme launched in Croatia in 2020.

    Listen to learn how this programme has created a points-based concept as its award currency, yet has a rewards strategy based on free products and personalised offers of increasing value.

    Show Notes

    1) Croatia’s New Concept - Live Loyalty Article 

    2) INA Loyalty Programme - Croatia 
    Show more Show less
    8 mins
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