Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.

With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.

If LinkedIn can’t understand who you are, it can’t confidently recommend you.

In this episode, Michelle J Raymond breaks down:

• What’s changed on LinkedIn
• Why profiles now drive visibility and reach
• How to fix your profile so your content actually works

If your results feel inconsistent, don’t post more. Start here.

Key moments in this episode -

00:00 Would LinkedIn get you right in one sentence?

01:00 What’s changed on LinkedIn

03:00 From connections to expertise

05:00 Why profiles matter more than posts

06:30 Posts vs profile explained

08:30 Why posting more isn’t the answer

11:00 Get clear on who you’re for

12:30 What are you known for?

14:30 Consistency between profile and content

17:30 Why proof and credibility matter

19:00 Fix this before you post again

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInProfile

Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.

You’ll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to build a content system that actually drives visibility, engagement and business results.

If you’re relying on LinkedIn, content marketing or employee advocacy to grow your brand, this episode will help you stop creating more — and start using what you already have.

Key moments in this episode -

00:00 Why most B2B content gets wasted

01:30 What content waste actually looks like

04:00 Why good content still fails

06:30 Fixing sales and marketing misalignment

09:00 Repurposing content across channels

18:00 What a strong content system looks like

24:00 Where to start fixing your strategy

• Michelle J Raymond on LinkedIn
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• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #ContentMarketing #B2BMarketing

Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.

From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Page back on track.

If your content feels off, your results aren’t where they should be, or you’re constantly pulled in different directions internally, this episode will help you refocus on what actually works.

Key moments in this episode -

00:00 Fix your LinkedIn Company Page fast

02:35 Ghost Town Company Page

04:45 Internal Newsletter Company Page

07:37 Product Dump Company Page

10:22 Bringing it all together

11:10 Final advice & next steps

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260331_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

#LinkedIn #CompanyPages #B2BMarketing2026

On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.

Key moments in this episode -

00:00 LinkedIn’s feed has changed (March 2026)

02:00 The biggest shift in the LinkedIn Home Feed

04:00 How LinkedIn now reads your behaviour over time

06:30 LinkedIn Home Feed for LinkedIn users

08:30 LinkedIn Home Feed for Company Pages

11:00 Why clarity beats volume on LinkedIn

13:00 Practical ways to take advantage of the new feed

17:00 Strategy wins again

What You'll Learn

1. How LinkedIn’s feed now matches content to professional interests
2. Why your behaviour is shaping what LinkedIn shows you
3. What this means for your LinkedIn profile and Company Page
4. How to create content the algorithm can understand and distribute
5. Why clarity, consistency and expertise matter more than ever
6. Simple ways to train the feed to work in your favour

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260324_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

#LinkedIn #B2BMarketing #LinkedInNewFeature

Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?

You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic — it’s the intent behind it.

If you’re a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.

Key moments in this episode -

00:00 Employee Advocacy or Pod

03:20 What Engagement Pods Are

05:58 Employee Advocacy Defined

08:11 Slack Swarm Debate

10:19 Where I Draw the Line

13:55 Zooming Out to Goals

15:38 Employee Advocacy Reality Check

17:23 Final Takeaways

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

#EmployeAdvocacy #LinkedIn #B2BMarketing

LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.

In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus their energy.

Key moments in this episode -

00:00 LinkedIn AI citations — what's the real story?

01:30 Two LinkedIn AI research studies you need to know

03:00 LinkedIn is cited (but here's the catch)

05:00 Not all LinkedIn content performs the same

06:30 Why LinkedIn Company Pages outperform profiles

08:00 The 3 fundamentals AI needs to cite your brand

11:00 Practical tips to boost your LinkedIn AI visibility

13:30 How to check if your LinkedIn content is indexed

Find all the details in this week's newsletter

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260310_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

Most corporate LinkedIn strategies underperform because social teams are brought in too late.

In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results.

Topics include corporate social strategy, LinkedIn marketing for B2B, employee advocacy, organic and paid LinkedIn strategies, and how marketing teams can better align campaigns with social from the start.

Key moments in this episode -

00:00 – Why corporate LinkedIn strategies underperform

01:05 – Defining high-performing corporate social in B2B

03:10 – Why brand impact matters more than leads

06:20 – Why creative and message drive campaign success

10:35 – The “just post this” problem for social teams

13:05 – Why trade show social posts usually fail

18:45 – Employee advocacy and LinkedIn visibility

20:30 – Combining organic and paid LinkedIn strategies

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260303_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

Is B2B marketing serving customers… or dashboards?

In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset many teams feel pressured to follow.

If you’ve ever felt like you’re busy but not aligned — this episode will resonate.

Michelle and Moni unpack where marketing may have drifted, why attribution isn’t the safety net we think it is, and how returning to customer understanding changes everything — including your LinkedIn strategy.

This is not about creating more content. It’s about creating better direction.

Key moments in this episode -

00:00 – Why marketing may have drifted away from customers

02:10 – Stakeholder pressure vs customer focus

04:30 – The real power of niching (and why teams avoid it)

09:05 – How MQL obsession shrinks marketing’s role

15:40 – Why marketing attribution doesn’t tell the full story

18:30 – Offline influence, word of mouth & what dashboards miss

24:15 – The most misunderstood B2B buying statistic

28:00 – What true customer understanding really looks like

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260224_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1