Sherry Goldman's guest is Kevin Perlmutter, founder and chief strategist of Limbic Brand Evolution and author of 'Brand Desire: Spark Customer Interest Using Emotional Insights.' Sherry and Kevin discuss branding and why understanding the emotional insights of customers is key for developing effective branding and overall business success. Their conversation spans the type of insights to understand, incorporating those insights into effective brand and marketing strategies, using emotional insights to connect with target audiences, and examples of companies and brands that leverage emotional insights effectively.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Ruth Villalonga, founder and CEO of Villa Communications. Sherry and Ruth discuss multicultural public relations. Today, when multicultural consumers represent approximately 40% of the US population, 70% of US workforce growth, and $7+ trillion in buying power, brands and organizations must understand these audiences and create strategies and programs to effectively reach and empower them. Sherry and Ruth discuss the growth and power of these multicultural audiences, how culture is a driver for business growth, how companies and brands should understand and target these audiences, and best practices for multicultural outreach. Their conversation also includes examples and analysis of effective multicultural outreach.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Dorothy Crenshaw, founder of Crenshaw Communications and former chief public relations officer of Mod Op. Sherry and Dorothy discuss reputation management and how companies need to and can 'take a stand' in today's polarized environment. Their conversation spans what brands and companies need to consider before taking a stand, the risk-reward ratio when deciding whether or not to stand a position, dealing with consumer boycotts, and best practices for reputation management.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.