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Lead Gen Reboot

Lead Gen Reboot

De: Limitless Leadership
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Episodios
  • Summer Of STRATA: Transfer - Making Your Idea Their Idea

    Summer Of STRATA: Transfer - Making Your Idea Their Idea
    Jul 30 2025
    In this episode, Jake dives into the “Transfer” step in the STRATA framework and reveals how the best sales pitches make the idea feel like it’s the prospect’s own. Y

    ou’ll discover why leading the prospect to their own conclusion dramatically reduces resistance and buyer’s remorse.

    You’ll learn:
    • Why pushy, scripted sales pitches back prospects into a corner, and why that’s a losing strategy.
    • How STRATA’s order lays the foundation so the prospect is ready to take your idea as their own.
    • The power of future pacing and assumptive language to subtly guide thinking without forcing decisions.
    • Examples of how to engage prospects by inviting them to complete the picture with their insights.
    • How to avoid “commission breath” and develop faith in the sales process.
    • The difference between guiding a prospect and strong-arming them.
    • Why the IKEA effect, making them part of the solution, creates deeper buy-in.
    • How to recognize when to reevaluate earlier STRATA elements if the transfer isn’t landing.
    • The idea that sales is about people buying, not sellers convincing.
    • How Orchestraight helps you flip the script with language that feels natural and persuasive.
    If you want to close more sales naturally by making your solution their solution, this episode is a must.

    This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

    Orchestraight, The straightest path to success.
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    27 m
  • Clarity, Connection, and Confidence with Paden Squires

    Clarity, Connection, and Confidence with Paden Squires
    Jul 23 2025
    In this episode, Jake welcomes Paden Squires, a dynamic CPA and podcast host breaking the mold with a unique blend of social charisma and financial expertise.

    You’ll learn:
    • How Paden’s journey from rural beginnings to thriving entrepreneur blends personality with precision.
    • Why clarity and focus in your messaging and network are essential to attracting the right clients.
    • How Paden built his podcast, “Behind Their Success,” as a powerful platform to share inspiring entrepreneurial stories and create real human connections.
    • The importance of asking great questions and truly listening to guide clients to their own conclusions.
    • Why self-awareness and personal growth are foundational to business success.
    • Insights on overcoming fear through consistent action and exposure.
    • How framing your vision and falling in love with the process drives sustainable motivation.
    • The role of generosity and the “go giver” mindset in building authentic, lasting relationships.
    • Paden’s clear focus on high-value clients while staying open to passionate newcomers with the right mindset.

    If you want practical inspiration for building a business and brand that’s true to you, this episode is a goldmine.

    Check out Behind Their Success: https://podcasts.apple.com/us/podcast/behind-their-success-advice-for-entrepreneurs/id1723352366

    Learn more about Paden: https://www.padensquires.com/

    This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

    Orchestraight, The straightest path to success.
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    32 m
  • Summer of STRATA: Anchor - Shifting Perspectives to Win Sales and Build Trust

    Summer of STRATA: Anchor - Shifting Perspectives to Win Sales and Build Trust
    Jul 16 2025
    In this episode, Jake dives deep into the “Anchor” layer of the STRATA framework, exploring how shifting anchors can transform sales conversations and help both sellers and buyers make better decisions.

    You’ll learn:
    • Why everything we make important can become the anchor for ourselves and others, and why price is often the default anchor in sales.
    • How anchoring influences buyers’ perceptions and why it’s not always about price but the value attached.
    • Practical techniques to reframe objections, shift anchors from cost to value, and put decisions into better perspective.
    • Real world examples from business and personal life demonstrating anchor shifts.
    • The psychology behind anchoring bias and how assumptions can mislead us.
    • How to anchor prospects on positive outcomes or cost of inaction rather than just sticker price.
    • Why anchoring happens in seconds and why being aware is key to mastering influence.
    • How salespeople can avoid common pitfalls by knowing when to anchor and when to listen.
    • The role of Orchestrate in detecting and suggesting anchors, making neurostrategy actionable.
    • A preview of the next STRATA topics: Transfer and Action, the final steps in moving prospects forward.
    If you want to influence your prospects ethically and effectively, master anchoring, and change the sales game, this episode is a must.

    This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

    Orchestraight, The straightest path to success.
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    34 m
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