Episodios

  • 246. The Power of Storytelling in Marketing
    Oct 3 2025

    Summary

    In this episode of the Johnson City Living Podcast, host Colin Johnson sits down with Candice Yates, a social media marketing expert who shares her journey from retail management to owning her own business. They discuss the importance of storytelling in marketing, the role of social media for local businesses, and the creative challenges faced in the industry. Candice also shares insights on the impact of AI on social media, the collaborative spirit of the Johnson City community, and her vision for the future of her business.

    Takeaways

    Candice has lived and traveled in 28 countries, but loves calling Johnson City home.
    She transitioned from retail management to social media marketing after realizing her passion for creativity.
    Candice started her own business, Candid Marketing and Media, three and a half years ago.
    She emphasizes the importance of understanding clients' goals in social media marketing.
    Creativity is key in social media, and Candice often collaborates with clients on-site for unique content.
    Social media is essential for local businesses to thrive in today's market.
    Candice believes in the power of storytelling and asks open-ended questions to help clients share their narratives.
    AI can assist in content creation, but the human connection remains irreplaceable.
    The Johnson City community thrives on collaboration rather than competition among businesses.
    Candice aims to grow her business by hiring an assistant to help manage her workload.


    Connect with Candice: https://www.instagram.com/candidmarketingandmedia/

    Buy your next home, or list your current home with us!

    https://www.thecolinandcarlygroup.com/

    Be a guest on the Johnson City Living Podcast: https://www.johnsoncityliving.com/guests?fbclid=PAZXh0bgNhZW0CMTEAAaf_qLsH2l73s8fTV40Oebx8kSAGlIFS_y50ij7CRneeNX3I6NzzfQMUKP-7hw_aem_xHCpTZ5r_cOfc22X1DNvmw

    Más Menos
    29 m
  • 245. Unlocking the Secrets of Johnson City Real Estate
    Sep 26 2025

    Summary

    In this episode of the Johnson City Living Podcast, host Colin Johnson shares insights into his 25-year journey in real estate, discussing the importance of homeownership, the dynamics of the local market, and the daily life of a real estate agent. He emphasizes the value of investing in real estate as a means to build wealth and offers practical advice for those looking to enter the market. The conversation also touches on the challenges and rewards of being an entrepreneur in the real estate industry, as well as the personal stories that make each home unique.

    Takeaways

    Colin has been in real estate for 25 years.
    Every house has a unique story tied to its owners.
    Homeownership significantly increases net worth.
    Real estate is a key component of wealth building.
    The market is always changing, but it's always a good time to buy.
    Daily life as a real estate agent is dynamic and varied.
    Investing in rental properties can provide passive income.
    Understanding property values is crucial for buyers.
    Building a strong team is essential for success in real estate.
    Personal connections and stories are at the heart of real estate transactions.

    Chapters

    00:00 Introduction to Johnson City Living Podcast
    01:48 Colin's Journey in Real Estate
    06:09 A Day in the Life of a Real Estate Agent
    09:54 Real Estate Market Insights
    13:59 Understanding Property Values in Johnson City
    17:58 Getting Started in Real Estate Investment
    22:06 Closing Thoughts and Contact Information

    Buy your next home, or list your current home with us!

    https://www.thecolinandcarlygroup.com/

    Be a guest on the Johnson City Living Podcast: https://www.johnsoncityliving.com/guests?fbclid=PAZXh0bgNhZW0CMTEAAaf_qLsH2l73s8fTV40Oebx8kSAGlIFS_y50ij7CRneeNX3I6NzzfQMUKP-7hw_aem_xHCpTZ5r_cOfc22X1DNvmw

    Más Menos
    24 m
  • 244. Mahto and the Loose Balloons
    Sep 19 2025

    Summary

    In this episode of the Johnson City Living Podcast, host Colin Johnson interviews Mahto Addison-Browder, a musician and local community member. They discuss Mahto's journey to Johnson City, his experiences in the local music scene, and the importance of community connections. Mahto shares insights about his band, Mahto and the Loose Balloons, and the establishment of Downspout Records, which aims to promote local artists. The conversation also highlights the Shamrock as a social hub, the Music in the Park initiative, and various hidden gems in Johnson City. Mahto emphasizes the creative spirit of the area and the importance of supporting local musicians and events.

    Follow Mahto on IG: https://www.instagram.com/mahtoandthelooseballoons/?hl=en

    Takeaways

    Mahto has been a part of the local music scene for over 10 years.
    The Shamrock serves as a social hub for the community.
    Mahto's band, Mahto and the Loose Balloons, was inspired by his previous group.
    Downspout Records was created to support local musicians and promote their work.
    Johnson City offers a vibrant music scene with various genres represented.
    Music in the Park is a community initiative to support local artists.
    Mahto enjoys rollerblading and spending time outdoors in Johnson City.
    The local community is very supportive of musicians and creatives.
    Mahto believes everyone deserves the opportunity to play music.
    Johnson City is a more affordable and welcoming place for musicians compared to Nashville.

    Buy your next home, or list your current home with us!

    https://www.thecolinandcarlygroup.com/

    Be a guest on the Johnson City Living Podcast: https://www.johnsoncityliving.com/guests?fbclid=PAZXh0bgNhZW0CMTEAAaf_qLsH2l73s8fTV40Oebx8kSAGlIFS_y50ij7CRneeNX3I6NzzfQMUKP-7hw_aem_xHCpTZ5r_cOfc22X1DNvmw

    Más Menos
    43 m
  • 243. The Role of Young Professionals in Local Growth
    Aug 29 2025

    Summary

    In this episode of the Johnson City Living Podcast, host Colin Johnson speaks with Alex Battle, a student at ETSU and a member of the Young Professionals of Johnson City (YPOC). They discuss the importance of community connections, the role of YPOC in bridging the gap between students and local professionals, and Alex's personal journey of overcoming health challenges. The conversation highlights the impact of local events, the significance of getting involved in campus life, and the future aspirations of YPOC. Alex shares her experiences, favorite local spots, and the importance of creativity and movement in her life.

    Buy your next home, or list your current home with us!

    https://www.thecolinandcarlygroup.com/

    Más Menos
    26 m
  • 242. Hidden Gems in Northeast Tennessee
    Aug 22 2025

    Summary


    In this episode, host Colin Johnson is joined by Jenna LaFever and Lara Potter, the hosts of the podcast 'Meet Me in Tennessee.' They discuss their love for Johnson City, Kingsport, Erwin, Bristol, and the surrounding areas, the impact of the pandemic on tourism and relocation, and the importance of community engagement. The conversation highlights the unique offerings of Northeast Tennessee, including local food, outdoor activities, and the welcoming nature of its residents. They also share insights into their podcasting journey, the challenges they face, and the hidden gems in the region.


    Takeaways


    Johnson City is known for its accessibility to surrounding areas.

    The pandemic has significantly changed the relocation landscape in Northeast Tennessee.

    People are drawn to Johnson City for its community and friendly atmosphere.

    Tourism is a major economic driver in Tennessee, second only to agriculture.

    Engaging with local nonprofits is a great way to connect with the community.

    The podcast 'Meet Me in Tennessee' aims to showcase local stories and attractions.

    There is a growing demand for elevated dining options in the region.

    Hidden gems like local farms and unique eateries are abundant in Northeast Tennessee.

    Community events and festivals are essential for integrating newcomers.

    The importance of local knowledge in tourism and community building is crucial.


    Más Menos
    51 m
  • 241. The Vision Behind Johnson's Literary Depot
    Aug 15 2025

    Summary

    In this episode of the Johnson City Living Podcast, host Colin Johnson speaks with Andrew and Ally McElroy, the founders of Johnson's Literary Depot. They discuss their journey in establishing a community-focused bookstore, the importance of local authors, and their innovative programs like 'Kids Read for Free.' The conversation also touches on the challenges of balancing multiple businesses and their aspirations for the future of the bookstore. The McElroys emphasize the significance of community support and engagement in their venture, making it a welcoming space for all.

    Takeaways

    The bookstore aims to be a community hub beyond just selling books.
    Local authors play a significant role in their inventory.
    The 'Kids Read for Free' program encourages literacy among children.
    Community engagement is vital for the bookstore's success.
    They received overwhelming support from the community during their launch.
    The bookstore hosts various events to foster community connections.
    Balancing multiple businesses requires effective time management.
    They aspire to establish a broader literacy program in the future.
    The bookstore is designed to be a sanctuary for visitors.
    Entrepreneurs should listen to community needs before starting a business.

    Más Menos
    18 m
  • 240. Building a Bakery: The Story of Stella Sourdough
    Aug 8 2025

    Summary


    In this episode of the Johnson City Living Podcast, host Colin Johnson speaks with Don and Tiffiny Hurley about their journey from the Rogue Valley in Oregon to Johnson City, Tennessee. They discuss their love for the community, the transition from the mortgage industry to baking sourdough bread, and the growth of their business, Stella Sourdough. The conversation covers the intricacies of sourdough baking, the importance of community support, and their aspirations for the future, including potential expansion and new product development.


    Takeaways


    The supportive community in Johnson City is a major draw.
    Don and Tiffiny transitioned from the mortgage industry to baking.
    Sourdough starter is a living culture that requires care.
    Stella Sourdough produces around 2200 loaves per month.
    The couple emphasizes the importance of quality ingredients.
    Community connections have been vital for their business growth.
    They are exploring new product ideas based on customer feedback.
    The couple aims to open a brick-and-mortar location in the future.
    They prioritize customer satisfaction and product quality.
    Baking has become a passion for them, despite initial hesitations.

    Más Menos
    47 m
  • 239. Navigating the Legal Landscape with Jennifer Keller
    Jul 25 2025

    Summary

    In this engaging episode of the Johnson City Living Podcast, host Colin Johnson sits down with Jennifer Keller, a prominent figure in the legal community and a passionate advocate for Johnson City. They discuss Jennifer's journey to becoming an attorney, her role at Baker Donelson, and the importance of community involvement. The conversation touches on the challenges faced by women in law, the impact of AI on the legal profession, and the significance of mentorship. Jennifer shares valuable insights on leadership, resilience, and the future of Johnson City, making this episode a must-listen for anyone interested in law, business, and community.

    Takeaways

    Jennifer Keller is a powerhouse in the legal world and a passionate community member.
    The beauty and community spirit of Johnson City are major draws for residents.
    Baker Donelson has a rich history and a significant presence in the legal field.
    Jennifer's role involves managing practice groups and ensuring client needs are met.
    She transitioned from practicing law to a management role, focusing on leadership.
    The legal landscape has evolved, especially in labor and employment law.
    Generational differences in the workplace present unique challenges.
    AI is transforming the legal profession, requiring adaptation from legal professionals.
    Women in law face challenges but can succeed through hard work and resilience.
    Community involvement and mentorship are crucial for personal and professional growth.

    Más Menos
    44 m