Episode Summary:

In today’s dynamic music industry, marketing music effectively is more crucial than ever. Episode 13 of the It’s Your Time Conference Podcast dives into how artists, managers, and industry professionals can navigate the complexities of promoting music across cutting-edge digital platforms. Join us as Josh “J1” Raiford, VP of Music Programming for SiriusXM and Pandora, shares his wealth of knowledge and insights, moderated by music executive and marketing strategist Azim Rashid. Together, they break down actionable strategies and explore the evolving landscape of streaming. Whether you're an artist looking to amplify your reach or a professional seeking the latest industry trends, this episode offers invaluable takeaways.

About the Speakers:

Josh “J1” Raiford

As the Vice President of Music Programming for SiriusXM and Pandora, Josh “J1” Raiford has been instrumental in shaping the platform’s approach to showcasing emerging talent and curating music experiences that resonate with listeners. With years of experience in radio and digital music programming, J1 is a thought leader in bridging the gap between artists and audiences.

Azim Rashid (Moderator)

A seasoned music executive and marketing strategist, Azim Rashid has worked with some of the industry's biggest names. Known for his innovative approaches to music marketing, Azim deeply understands how to connect artists with their audiences across diverse platforms. His expertise as a moderator ensures a conversation filled with actionable insights and real-world applications.

Key Points from this Episode:

• The evolution of how listeners engage with music across broadcast and digital platforms

• The importance of using a multi-platform strategy with your music marketing

• Utilizing data analytics to refine marketing tactics and track success

• Can the DSPs tell when you are using bots?

• How to get your music on editorial playlists

• How to vet third-party playlisting services

• Q&A with the live audience

  
  

Links Mentioned in this Episode:

• Connect with It’s Your Time Conference on Instagram

• Join It’s Your Time Conference Email List

• Connect with J1 on Instagram

• Connect with J1 on LinkedIn

• Connect with Azim Rashid on Instagram

• Pandora

• SiriusXM

• AMP

  
  

Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share.

Follow Us:

Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:

In this captivating episode recorded live at the It's Your Time Conference, our expert panel explores the profound connection between culture, music, and spirituality. Moderated by June Archer, a seasoned music executive and motivational speaker, this discussion offers fresh perspectives on how these three powerful elements influence personal and collective growth. The panelists share their unique journeys, explore the impact of music as a tool for spiritual expression, and provide actionable insights for listeners looking to align their purpose with their creative and cultural identity.

About the Speakers:

Tawanda Burrell

Pastor and former Executive Assistant at Spotify, Tawanda is a trailblazer who bridges the worlds of corporate leadership and spiritual guidance. Her insights reflect a deep understanding of how faith and culture can drive innovation in the music industry.

Dwayne McClary

Content strategist, pastor, and founder of Uplifted InC Consulting, Dwayne is passionate about helping individuals and organizations uncover their purpose. He leverages his expertise in strategy and spirituality to inspire transformational change.

Tonicia Mullins

As COO of Inspire the Fire Inc. and a corporate employee engagement architect, Tonicia combines her business acumen with her dedication to fostering creativity and community through the arts.

Moderator: June Archer

A renowned author, speaker, and music executive, June Archer masterfully guides the conversation with his experience in entertainment and motivational speaking. His mission is to inspire individuals to achieve their dreams while staying grounded in purpose and passion.

Key Points from this Episode:

• How music transcends cultural boundaries to foster a spiritual connection

• Exploring the intersection of cultural heritage and personal faith journeys

• Lessons from leadership in music and ministry

• Insights from the panelists on balancing creative innovation with spiritual values

• Practical advice for those looking to integrate their cultural and spiritual identity into their career path

• Aligning purpose with passion

• Q&A with the live audience

  
  

Links Mentioned in this Episode:

• Connect with It’s Your Time Conference on Instagram

• Join It’s Your Time Conference Email List

• Connect with June Archer

• Connect with Tawanda Burrell

• Connect with Dwanye McClary

• Connect with Tonicia Mullins

• Inspire the Fire

  
  

Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share.

Follow Us:

Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.