Digital marketing is undergoing a seismic shift. In this episode, Brian Massey sits down with marketing strategist Andy Crestodina to explore how AI is becoming the "third partner" in every customer relationship—and what that means for your website and content strategy.

Discover why traditional SEO tactics are losing effectiveness for top-of-funnel content, while bottom-of-funnel optimization matters more than ever. Andy reveals how to train AI models to recommend your brand, including practical tips on optimizing your website content, leveraging podcast transcripts, and balancing clarity with brand personality.

Key takeaways include:

• Why AI visitors convert at higher rates than traditional traffic
• The dramatic difference between Google queries (4.2 words) and AI prompts (23 words)
• How to audit what AI "knows" about your brand—and fix misconceptions
• Whether to sacrifice creative content for AI-friendly clarity
• Why your LinkedIn newsletter might deliver 10x more visibility than SEO

If you're wondering how to adapt your digital strategy for an AI-powered future, this conversation offers grounded, actionable insights you can implement today.

In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.

Join us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI's transformative role in eCommerce marketing. Discover how ChatGPT leverages emotional sentiment analysis to go beyond numbers, capturing authentic consumer feelings to inspire creative ad strategies.

We will examine real-world examples, demonstrate actionable techniques, and discuss how emotional insights can drive winning ad concepts, compelling copy, and innovative campaign angles. This session empowers marketers to harness advanced AI tools, bridging the gap between data and human emotion to create powerful advertising campaigns. Unlock the secret to emotionally charged, results-driven advertising.

Google's document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.

Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum.

What would it look like if you could give your digital brand a human voice? On today's Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world's leading podcast hosting site.

Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context.

Quick Links:

• Connect with Rob
• Learn more about Libsyn
• Follow Brian on Twitter: https://twitter.com/bmassey
• Learn more about Conversion Sciences: https://conversionsciences.com/

Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn't happen fast enough? On today's show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool.

Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia.

Listen in to hear the full conversation.

Quick Links:

• Connnect with Sammy: https://www.linkedin.com/in/sammyjames/
• Learn more about Speak2Leads: https://www.speak2leads.com/
• Follow Brian on Twitter: https://twitter.com/bmassey
• Learn more about Conversion Sciences: https://conversionsciences.com/