In this powerhouse episode of In The Lab, Ruben sits down with Jack Martin — co-founder and CIO of 52TEN, one of the top mobile home park operators in the United States. Jack brings decades of experience across development, acquisitions, capital formation, and operations, having overseen over $1B in real estate projects and more than 2,000 lots nationwide.

Jack breaks down why mobile home parks sit at the lowest end of the real-estate risk spectrum, how they deliver unusually stable cash flow, and why investors from high-net-worth individuals to family offices chase the asset class for its superior tax advantages. He explains the core difference between mobile home parks and RV parks, why land improvements are the real engine of bonus depreciation, and how lot-rent economics create both affordability for residents and reliable income for operators.

Throughout the conversation, Jack unpacks key levers for value creation — sub-metering, operational discipline, expense reduction, proper sizing for scale, and what separates truly institutional-quality parks from everything else. He also reveals how his team evaluates 150 deals a year and buys only three, why scarcity drives long-term upside, and how EOS, belief, and people have shaped 52TEN’s rise into a market leader.

This episode is a must-listen for anyone who wants to understand the real math behind mobile home park investing, see how large operators think, and learn why this niche remains one of the most tax-efficient, recession-resistant strategies in the country. Tune in now to discover why Jack calls mobile home parks “the most stable real estate in America.”

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

HIGHLIGHTS OF THE EPISODE:

08:02 Jack talks about why MHPs are lowest on the risk spectrum

25:56 Jack talks about applying cost segregation

KEEPING IT REAL:

06:00 – Mobile home park model

08:06 – Why investors choose MHPs

10:36 – Bonus depreciation power

12:57 – Tax buckets clarified

14:49 – Investor profiles shift

21:17 – Land improvements explained

24:53 – Cost-seg advantage

28:10 – Evaluating properties

33:03 – Renting land, not homes

37:56 – Tenant stability factor

45:28 – Why new parks aren’t built

49:04 – Expense leaks & fixes

53:05 – Affordability for residents

57:22 – Yield expectations

1:04:12 – Belief, EOS, people

Episode Hashtags: #MobileHomeParks #RealEstateInvesting #AffordableHousing #WealthStrategy #PassiveIncome #TaxStrategy #LandImprovements #MHPInvesting #FinancialFreedom #ScaleWithStability

CONNECT WITH THE GUEST

Website: https://52ten.com/

Linkedin: https://www.linkedin.com/in/jack-martin-52ten/

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

In this reflective episode of In The Lab, Ruben unpacks one of the most overlooked success variables in entrepreneurship and temporary housing: your environment. After attending a high-level BookThinkers event hosted by his friend Nick Hutchinson of episode #99 and reconnecting with mentors and peers, Ruben breaks down how proximity, intention, and the rooms you choose to enter shape your growth more than tactics ever will.

He shares the deeper meaning behind the “white lab coat vs. the suit” rebrand—why beginner operators need experimentation, and why seasoned operators need depth, systems, and specialization. Ruben walks through how he discovered his tribe across short-term rentals, mid-term rentals, insurance housing, and beyond, with pivotal moments sparked by guests like Michael Sjogren (Episode 91), Dr. Rachel Gainsbrugh (Episodes 81 & 263), and Will Dotson. Each connection created a bridge, a business model, or a breakthrough reminder.

This episode zooms in on the power of alignment, integration, and why deeper rooms lead to bigger opportunities, why Q4 is advantage season, and how vertically aligning your mission, business, and contribution creates momentum that lasts beyond a single market cycle.

If you’ve ever felt stuck between where you are and the room you know you should be in, this episode is your invitation.

Tune in now to learn how to choose environments that elevate you, adopt belief systems that accelerate you, and build a business that serves something bigger than yourself.

#EntrepreneurMindset #RelationshipEquity #BusinessGrowth #RealEstateInvesting #Networking #ExperimentNation

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint

In this detailed episode of In The Lab, Ruben sits down with tax strategist and CPA, Michael Uadiale Michael brings the type of clarity most entrepreneurs wish their CPA would give them, breaking down the real tax game in a way that feels simple, concrete, and practical.

Michael shares why the tax code is built for business owners and investors, not W2 earners — and how most people are losing money simply because they’re operating in the wrong category. He explains the difference between tax preparation, tax planning, and tax strategy, why bonus depreciation is so misunderstood, and how entrepreneurs can position themselves before Q4 ends.

Throughout the conversation, Michael outlines the real KPIs that matter for understanding your tax position, the most common blind spots he sees in operators, and how AI is reshaping the accounting industry. More importantly, he gives a blueprint for building a tax-optimized business structure — from entity setup, to bookkeeping hygiene, to capturing deductions the right way.

This episode is a must-listen for anyone who wants to stop guessing, stop overpaying, and finally understand how to use the tax code as a tool for building wealth. Tune in now to learn how Michael’s strategic approach can help you keep more of your money, protect your business, and plan for long-term freedom.

HIGHLIGHTS OF THE EPISODE:

11:50 Michaeil talks about the tax code and real estate success.

17:40 Michael talks about getting proactive on managing taxes

KEEPING IT REAL:

04:20 – What CPAs do

07:58 – Compliance vs. strategy

11:15 – Why books matter

14:42 – Cash flow leaks

17:10 – Business owner mindset

20:55 – W2 vs. 1099

23:41 – Entity structure basics

26:12 – LLC vs. S-Corp

29:09 – Audit red flags

32:44 – Deduction vs. credit

36:01 – Mileage & receipts

40:28 – Real estate benefits

44:12 – Depreciation explained

48:00 – Cost segregation use

52:18 – Passive vs. active

55:44 – Short-term rental rules

58:59 – Material participation tests

1:02:10 – Tax strategy stacking

1:05:08 – Mid-term rental angle

1:08:30 – Investor documentation

1:12:44 – AI and accounting

1:16:10 – Scaling financial ops

1:20:55 – Final takeaways

CONNECT WITH THE GUEST

Linkedin: https://www.linkedin.com/in/smeedcpa/

Instagram: https://www.instagram.com/michael_uadiale/?hl=en

#TaxStrategy #BusinessFinances #RealEstateInvesting #CashFlow #EntrepreneurMindset #FinancialLiteracy #SREI #BusinessOwnerLife #CPAInsights #WealthBuilding