Former Nurse Scales Care, Cash Flow & Legacy through a Dozen Assisted Living Facilities with Serg Lupescu - Episode #355

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In this eye-opening episode of In The Lab, Ruben sits down with Serg Lupescu as he shares how he scaled from starting a single residential assisted living home at 22 years old to building an 8-figure portfolio of care facilities. After beginning his career path in nursing, Serg recognized early that traditional career paths capped both income and freedom, which pushed him toward entrepreneurship and building businesses around real estate-backed healthcare services.

Serg breaks down how residential assisted living actually works from a business perspective — including licensing, staffing models, revenue per bed, and why facilities under 10 beds often struggle financially. He explains how today’s biggest opportunities exist in acquiring distressed but licensed facilities, increasing capacity, improving operations, and repositioning properties to meet modern care expectations.

The conversation also dives into mindset, adversity, and leadership. Serg shares lessons from surviving childhood leukemia, navigating partnership betrayal that resulted in a $300K loss, and redefining his relationship with money, faith, and identity. He explains why true wealth is time freedom, presence with family, and building businesses that create real-world impact for families and communities.

Tune in now to learn how assisted living creates powerful cash flow, why demand is accelerating due to the aging population, and how service-driven real estate can become a long-term wealth and legacy strategy.

HIGHLIGHTS OF THE EPISODE:

16:36 Serg talks about redefining true wealth as time freedom, presence with family, and living life on your own terms.

59:16 Serg talks about the growing assisted living shortage driven by the aging population.

KEEPING IT REAL:

03:45 – CNA to Operator

06:30 — Entrepreneur Seasons Shift

10:15 — Hustle Culture Myth

15:45 — True Wealth Defined

20:45 — Career Path Decision

24:50 — CEO Mindset Formation

32:30 — MTR Bootcamp Ad

34:45 — Assisted Living Explained

44:30 — Licensing Setup Timeline

49:45 — Build vs Acquire

52:50 — Per Bed Economics

56:30 — Resident Stay Metrics

58:45 — Silver Tsunami Demand

1:02:15 — Capacity Value Add

1:04:30 — Facility Financing Structures

1:06:50 — Rate Optimization Lever

1:09:10 — Family Buying Drivers

1:12:15 — Low Industry Standards

1:17:30 — Partnership Loss Lesson

1:20:45 — Faith Money Identity

1:28:30 — Five Year Vision

1:35:45 — Emotional ROI Impact

1:42:30 — Community Platform Vision

CONNECT WITH THE GUEST

Linkedin: https://www.linkedin.com/in/serg-lupescu-60a62465/

Instagram: https://www.instagram.com/serg.lupescu/

Youtube: https://www.youtube.com/@serg_lupescu

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