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Broadcasting Ideas and Connecting Minds at the Intersection of Cybersecurity, Technology and Society. Founded by Sean Martin and Marco Ciappelli in 2015, ITSPmagazine is a multimedia platform exploring how technology, cybersecurity, and society shape our world. For over a decade, we've recognized this convergence as one of the most defining forces of our time—and it's more critical than ever. Our global community encourages intellectual exchange, challenging assumptions and diving deep into the questions that will define our digital future. From emerging cyber threats to societal implications of new technologies, we navigate the complex relationships that matter most. Join us where innovation meets security, and technology meets humanity.
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Episodios
  • AI Art vs Human Creativity — The Real Difference and why AI Cannot Be An Artist | A Conversation with AI Expert Andrea Isoni, PhD, Chief AI Officer, AI speaker | Redefining Society and Technology with Marco Ciappelli

    AI Art vs Human Creativity — The Real Difference and why AI Cannot Be An Artist | A Conversation with AI Expert Andrea Isoni, PhD, Chief AI Officer, AI speaker | Redefining Society and Technology with Marco Ciappelli
    Feb 2 2026
    The Last Touch: Why AI Will Never Be an Artist

    I had one of those conversations... the kind where you're nodding along, then suddenly stop because someone just articulated something you've been feeling but couldn't quite name.

    Andrea Isoni is a Chief AI Officer. He builds and delivers AI solutions for a living. And yet, sitting across from him (virtually, but still), I heard something I rarely hear from people deep in the AI industry: a clear, unromantic take on what this technology actually is — and what it isn't.

    His argument is elegant in its simplicity. Think about Michelangelo. We picture him alone with a chisel, carving David from marble. But that's not how it worked. Michelangelo ran a workshop. He had apprentices — skilled craftspeople who did the bulk of the work. The master would look at a semi-finished piece, decide what needed refinement, and add the final touch.

    That final touch is everything.

    Andrea draws the same line with chefs. A Michelin-starred kitchen isn't one person cooking. It's a team executing the chef's vision. But the chef decides what's on the menu. The chef check the dish before it leaves. The chef adds that last adjustment that transforms good into memorable.

    AI, in this framework, is the newest apprentice. It can do the bulk work. It can generate drafts, produce code, create images. But it cannot — and here's the key — provide that final touch. Because that touch comes from somewhere AI doesn't have access to: lived experience, suffering, joy, the accumulated weight of being human in a particular time and place.

    This matters beyond art. Andrea calls it the "hacker economy" — a future where AI handles the volume, but humans handle the value. Think about code generation. Yes, AI can write software. But code with a bug doesn't work. Period. Someone has to fix that last bug. And in a world where AI produces most of the code, the value of fixing that one critical bug increases exponentially. The work becomes rarer but more valuable. Less frequent, but essential.

    We went somewhere unexpected in our conversation — to electricity. What does AI "need"? Not food. Not warmth. Electricity. So if AI ever developed something like feelings, they wouldn't be tied to hunger or cold or human vulnerability. They'd be tied to power supply. The most important being to an AI wouldn't be a human — it would be whoever controls the electricity grid.

    That's not a being we can relate to. And that's the point.

    Andrea brought up Guernica. Picasso's masterpiece isn't just innovative in style — it captures something society was feeling in 1937, the horror of the Spanish Civil War. Great art does two things: it innovates, and it expresses something the collective needs expressed. AI might be able to generate the first. It cannot do the second. It doesn't know what we feel. It doesn't know what moment we're living through. It doesn't have that weight of context.

    The research community calls this "world models" — the attempt to give AI some built-in understanding of reality. A dog doesn't need to be taught to swim; it's born knowing. Humans have similar innate knowledge, layered with everything we learn from family, culture, experience. AI starts from zero. Every time.

    Andrea put it simply: AI contextualization today is close to zero.

    I left the conversation thinking about what we protect when we acknowledge AI's limits. Not anti-technology. Not fear. Just clarity. The "last touch" isn't a romantic notion — it's what makes something resonate. And that resonance comes from us.

    Stay curious. Subscribe to the podcast. And if you have thoughts, drop them in the comments — I actually read them.

    Marco Ciappelli
    Subscribe to the Redefining Society and Technology podcast. Stay curious. Stay human.
    > https://www.linkedin.com/newsletters/7079849705156870144/

    Marco Ciappelli: https://www.marcociappelli.com/


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    30 m
  • Gibson Guitars at NAMM 2026: 131 Years of Craftsmanship, Innovation & Functional Art | A Brand Highlight Conversation with Jeff Stempka, Global Brand & Marketing at Gibson | NAAM 2026

    Gibson Guitars at NAMM 2026: 131 Years of Craftsmanship, Innovation & Functional Art | A Brand Highlight Conversation with Jeff Stempka, Global Brand & Marketing at Gibson | NAAM 2026
    Jan 30 2026

    131 years. Still handcrafted in Nashville. Still changing music.

    At NAMM 2026, Sean Martin and Marco Ciappelli sat down with Jeff Stempka, Global Brand & Marketing at Gibson & Gibson Custom, to talk about what makes this brand untouchable—the craftsmanship, the artist connection, and why people will stretch their budget just to hold one.

    From the Les Paul Studio Double Trouble to the ES-335 Fifties and Sixties refresh, Gibson is honoring its legacy while pushing forward.

    Jeff said it best: "These are tools that enable incredible musicians to take the instruments and do something we never intended."

    🎸 Les Paul Studio Double Trouble – Modern collection, coil splits, pure bypass 🎸 ES-335 Fifties & Sixties – Neck profiles for every player 🎸 100 Years of Flat Tops – From Orville Gibson to today

    This isn't just gear. It's functional art. It's history. It's emotion.

    Part of ITSPmagazine's On Location Coverage at NAMM 2026.

    🌐 https://www.itspmagazine.com/the-namm-show-2026-namm-music-conference-music-technology-event-coverage-anaheim-california

    __________________________

    This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

    GUEST

    Jeff Stempka
    Global Brand & Marketing at Gibson

    RESOURCES

    Learn more about Gibson Guitars: https://www.gibson.com/

    Are you interested in telling your story?
    ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
    ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
    ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight


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    10 m
  • Burton And Circle Strings Guitars at NAMM 2026: Snowboards Meet Custom Guitars And It Is Awesome! | A Brand Highlight Conversation From NAAM 2026

    Burton And Circle Strings Guitars at NAMM 2026: Snowboards Meet Custom Guitars And It Is Awesome! | A Brand Highlight Conversation From NAAM 2026
    Jan 27 2026
    Snowboards and Guitars: Circle Strings x Burton at NAMM 2026Some collaborations make you stop and ask how nobody thought of this before.At NAMM Media Day 2026, Sean Martin caught up with Adam Buchwald and William Hylton from Circle Strings, a Vermont-based guitar company, to talk about their partnership with Burton. The concept is deceptively simple: matching snowboards and custom guitars built from the same materials.But the execution is anything but simple.Buchwald owns a wood company in Vermont. He had an entire tree of figured mahogany set aside, waiting for the right project. When Burton agreed to collaborate, he knew exactly what to do with it. The wood became the centerpiece—the visual and sonic foundation of everything that followed.Then William Hylton got to work.Hylton, Circle Strings' designer and CNC specialist, is a backcountry snowboarder. He chose Burton's Alakazam powder board shape as his starting point, drawn to its distinctive tail curve. That curve, he realized, was already guitar-esque. So he wove it through the entire instrument—the fingerboard extension, the pickguard, the bridge tips. The snowboard's DNA lives in every contour.But here's where it gets interesting.The core of a Burton snowboard is wood. Lightweight, durable, designed for performance. Hylton took that same core material and built a guitar body from it. The result feels right in your hands—balanced, resonant, purposeful. It's not a gimmick. It's a genuine instrument built from materials engineered to perform.The acoustic model features a sound hole that mirrors the snowboard's design. Inlays are crafted from Burton's core material, tying everything together visually and conceptually. Both guitars showcase snowflake inlays inspired by Snowflake Bentley, the Vermont photographer who first captured snowflakes in their true crystalline form over a century ago.It's a detail that says everything about how Circle Strings approaches their work. History. Craft. Place.Vermont runs through this collaboration. Buchwald and Hylton are snowboarders. They source their wood locally. They build instruments that reflect where they come from. Burton, also rooted in Vermont's snow culture, was a natural partner.The Burton team, according to Hylton, is thrilled. Many of them are musicians. Some are fans of the artists Circle Strings builds for. The connection was already there—this project just made it tangible.What strikes me about this collaboration is the underlying philosophy. Snowboards and guitars aren't that different when you strip them down. Both are built from wood. Both demand precision. Both exist to help someone express themselves—whether carving powder or carving a melody.Circle Strings and Burton understand this. They didn't force a partnership. They found the common thread and followed it.The result is a set of instruments that belong in a museum and on a stage. Objects that tell a story about craft, place, and the people who refuse to separate their passions.Snowboards and guitars. Same wood. Same craft. Different ride.Sean Martin reports from NAMM 2026 for ITSPmagazine.__________________________This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTSAdam Buchwald and William HyltonRESOURCESLearn more about Circle Strings Guitars: https://circlestrings.comLearn more about Burton Snowboards: https://www.burton.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSNAMM 2026, Burton, Circle Strings, custom guitars, snowboard guitar, handmade guitars, Vermont, guitar collaboration, Burton snowboards, NAMM, luthier, unique guitars Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    6 m
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