If you’re struggling to get traction from open houses, you might think the strategy is dead. The truth is open houses still work, but 90% of agents don’t do the right things.

Crafting a successful open house comes down to one mentality: building a collective experience around the home and making it connect to the guests. There are little touches you can put in place that add up to a ton of value.

The invitation, the food you provide and the way you interact with guests when they first arrive. These are all ways you can create an elevated open house experience that sells the home and even generates more seller leads. What should you do differently? In this episode, my producer Matt Johnson returns to talk all about open houses and how to set one up for success.

An open house is a collective experience of the entire home and an agent has control over that. -Matt Johnson

Three Things You’ll Learn In This Episode

-Always lead with quality

Many agents will just put out a bowl of hard candy or cookies at an open house and call it a day. What do you need to provide and give guests to make it an elevated experience?

-Why sellers hate open houses

An open house should be an experience around the home, not a sneaky way to find buyers for other listings. How do you host it accordingly?

-Earn trust by using a negative

The open house should always be about the home. How do you show genuine enthusiasm with a dose of honesty?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Every real estate agent in America is competing with 1.6 million other active agents. That means the fight to get more deals is actually a fight for visibility in a crowded digital marketplace.

The most effective tool for cutting through the noise is also the most overlooked by the industry - Google reviews. Whether it's purchasing a washing machine or finding the agent to sell your home, reviews are the currency of most buying decisions, but we’re taught to ignore this.

What are the key things you need to have in place to win the review game? How do you make it easier for buyers and sellers to give you Google reviews? In this special episode focused on my book Six Weeks to Real Estate Success, I’m laying the groundwork for building up your Google reviews.

Three Things You’ll Learn In This Episode

-How to boost your visibility in a crowded space

From the day we get into real estate, we’re taught to focus on Zillow. Why do I consider this one of the biggest missteps in my career?

-Beat Zillow at its own game

A high ranking on Google solves a lot of problems in your business. What do you need to have in place to achieve it?

-How to ask for Google reviews

Some agents feel uncomfortable asking for reviews. How can you make the process easier for you and easier for your clients to follow through with it?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

When it comes to the digital marketing game, many agents think it’s pointless since we’re competing with juggernauts like Zillow. If there are platforms already dominating in lead gen, content creation and advertising, is there a way to build an online presence, get noticed and get more deals?

Then of course, there’s all the changes AI is driving in the digital marketing space. If the future of search is ChatGPT and not Google, is it still worth investing in SEO and reviews?

These are all the questions real estate pros are grappling with. Though it’s still a big unknown, there are still ways to grow our businesses through digital marketing (and AI can even help us).

What are the marketing basics we need to master? How can AI actually enhance what we do instead of eliminating us? In this episode, I’m joined by seasoned marketing and growth strategist, Jeff Bernheisel. We talk about all the exciting things happening in digital marketing, and how to win the game in such an evolving marketplace.

Tell a story about your listing, the neighborhood and why you’re here. If you do that well, you won’t be competing with Zillow. -Jeff Bernheisel

Three Things You’ll Learn In This Episode

-The art of selling through telling stories

We might not have the power and marketing dollars of online real estate giants, but we can still stand out online. What’s the one thing Zillow can’t do that we can?

-One ad = $100,000

Jeff created a really successful ad that led to 14 transactions. What made it so effective?

-The power of AI in real estate

AI tools like ChatGPT have a ton of capabilities that can help us become better marketers. What are some of the new features we can leverage?

Guest Bio

Jeff Bernheisel is a seasoned Marketing and Growth Strategist with nearly two decades of experience driving brand narratives and engagement in the real estate sector. He provides strategic insight and tactical execution for a business’s toughest marketing challenges. For more information, go to https://thefractionalmarketingguy.com/, connect with Jeff on LinkedIn or follow him on Instagram.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.