Ann Perrins on rebuilding Atlassian Williams F1 through talent, culture, psychological safety – and the long road back to winning.

What does it really take to rebuild a Formula One team from the inside out?

In this episode of I by IMD podcast, Susan Goldsworthy hosts Ann Perrins, Chief HR Officer at Atlassian Williams Racing, to discuss the human side of elite performance: how to attract world-class talent, build a culture people want to stay in, and transform an iconic team without losing its identity.

Perrins makes it clear that this doesn’t mean a soft agenda: the team “can't return to winning unless we get that right.” She also reframes a term many leaders misuse: “psychological safety is not about everything feeling nice and comfortable.” And she is blunt about the reality behind the glamour: “we’re very explicit and we don’t sugarcoat it.”

Our guest:

Ann Perrins is the Chief Human Resource Officer at Atlassian Williams Racing. Before joining Williams in 2023, she built her career across banking, consulting, and global engineering and operations environments, including 17 years at BP and senior roles at GKN Automotive. At Williams, she is helping lead the people, culture, and talent transformation needed to support the team’s return to winning.

What does it take to restore confidence in a 160-year-old bank that investors had stopped believing in?

In this episode, IMD’s Jean-François Manzoni speaks with Societe Generale CEO Slawomir Krupa about rebuilding a major institution from the inside out: stronger capital, more cost discipline, harder strategic choices – and a leadership culture of clarity and accountability.

Krupa does not frame transformation as storytelling. He frames it as work. He says the bank inherited “weak foundations,” warns that dismissing challengers such as fintechs is “a recipe for disaster down the road,” and explains why some painful decisions were made because “it was the right thing to do.”

Our Guest:

Slawomir Krupa
Chief Executive Officer, Societe Generale

Slawomir Krupa became CEO of Societe Generale in May 2023 after spending nearly his entire career at the bank. Before becoming CEO, he held senior leadership roles across Corporate and Investment Banking, served as CEO of Societe Generale Americas, and led Global Banking and Investor Solutions. Under his leadership, the bank has focused on restoring capital strength, simplifying the portfolio, and repositioning for sustainable growth.

LinkedIn: https://www.linkedin.com/in/slawomir-krupa/

Scaling a company is not about chasing headlines. It’s about proving customers care.

In this episode of I by IMD, Katarina Bonde shares hard-earned lessons from decades in venture-backed tech, board leadership, and global scale-ups. She challenges founders to validate demand before celebrating growth: “If no one is… spending money to buy it, you actually don't have a product.”

Katarina, who served as board chair and CEO in various venture-backed tech firms across the US and Europe, also reframes the AI discussion. The opportunity isn’t in the current bubble, but in the smart use of data – “the real gold here.”

For rapid-growth startups, so-called scale-ups, who are tempted to prioritize land grabs over margins, Katarina offers a grounded reminder: “You have to show that you have a business model that can pay for itself.”

Our Guest:

Katarina Bonde served as Chair of companies including Mentimeter, Stillfront Group, and others in Sweden’s digital ecosystem. She also served as an executive in various venture-backed tech firms in Europe and the US and is an active angel investor.

LinkedIn: https://www.linkedin.com/in/katarinabonde/