In episode 268, Lance meets with Seth Temko, the founder of Full On Strategy, a go-to-market consultancy that helps companies achieve hypergrowth. With a background in entrepreneurship and startups, Seth has a wealth of experience in the technology sector. He has lived through the boom and bust of the dot-com era and has a deep understanding of the challenges and opportunities that come with starting and scaling a business.

In this interview, Seth shares his top three tips for entrepreneurs, including that he believes that starting your own business is both the hardest and easiest thing you can do. While it comes with financial strain and stress, it also gives you control over your own destiny. Seth emphasizes the importance of patience, as everything takes longer than expected. He advises entrepreneurs to focus on the things they enjoy and are passionate about, and to outsource or delegate tasks that drain their energy. Seth also discusses his go-to-market strategy for Full On Strategy, which includes building partnerships and creating a community of restaurant tech executives and founders.

To learn more about Full On Strategy, visit: https://fullonstrategy.com/

00:00 - Introduction

01:15 - Three things every entrepreneur should know

07:08 - Go-to-market strategy

09:24 - Helping companies achieve hypergrowth

10:33 - Applying the principles of his consultancy to his own business

12:47 - Defining the consultancy and choosing a niche market

13:19 - Focusing on hospitality technology and generating value quickly

13:54 - Massive potential market size in the restaurant industry.

16:22 - Partnerships with Branded Strategic and other consultants.

17:27 - Focus on selling, defining partnerships, and driving pipeline for growth.

20:58 - Creating a restaurant technology-focused event to connect industry players.

22:04 - Building community and peer support is key for long-term success.

24:07 - Communities can be monetized and lead to strong relationships.

28:32 - Naive thinking can propel young entrepreneurs forward.

29:45 - Lesson from the dot-com bubble: value delivery is key.

33:07 - Importance of good product and customers willing to pay.

36:26 - Outro