How This Broker Built 200 Agents WITHOUT Traditional Recruiting | Mark Perkins, CEO of Pivot Realty

"If you're going to build people, you must care more about their outcome than yours."

Mark Perkins—founder of Pivot Realty Group—shares the truth most brokerages avoid: the real estate industry is broken, and most agents fail because no one tells them what the job actually requires. Mark explains how he built a 200-agent brokerage without traditional recruiting and why culture, leadership, and service—not tech or branding—are the true drivers of growth.

Learn about:

• How he built a 200-agent independent brokerage from scratch
• Emphasizing long-term strategy over short-term profit
• What's broken in real estate & why agents fail
• Focusing on the "middle 60%" who can succeed with the right mentorship
• Accountability, standards, and clarity matter more than perks
• Why brokerages should develop agents—not use them
• Recruiting should come from value, not persuasion

🔗 Connect with the Pivot Realty team: https://www.pivotrealty.com/

🎧 Listen to Mark's podcast: https://www.thenecessaryentrepreneur.com/