How Agents Win in 2026: The New Rules for Buyers, Sellers & Real Estate Success

What does it really take to succeed as a real estate agent in 2026? In this episode of Realty Talk, Suzanne Seini (CEO & Founder of Innovate Realty) and Paul “Fix-It-All” Hanson break down how the market is shifting — and what agents must do to stay ahead.

In this episode, we cover:
• Market conditions, interest rates, and why micro-markets matter
• Buyer demand, inventory shortages, and pricing expectations
• Why today’s buyers and sellers are more informed than ever
• The shift from salesperson to trusted advisor
• How to build trust through transparency and expertise
• Speed, communication, and setting clear client expectations
• Branding, media, and social proof in modern real estate
• Gen Z buyers and changing consumer behavior
• Why culture, mentorship, and people matter more than splits
• How agents must evolve to win in 2026 and beyond

A must-listen for agents reflecting on their business, considering a move, or planning for the future