In this episode of The High Profit Event Show, host Rudy Rodriguez takes listeners behind the scenes of how top event leaders turn inspiration into implementation — and attendees into clients. Drawing on over a decade of experience supporting event leaders and coaching programs that have generated more than $50 million in sales, Rudy reveals his proven system for creating predictable, high-conversion results at live and virtual events.

The conversation begins with Rudy introducing The Event Conversion Flywheel, a structured process designed to help event leaders double or even triple their enrollments. Rudy explains that success doesn’t just happen on stage — it’s built through careful preparation before the event, strategic engagement during the event, and intentional follow-up after the event. By treating events like a repeatable system rather than a one-time performance, leaders can identify what works, improve with each round, and consistently deliver both impact and profit.

Next, Rudy discusses one of the most critical but overlooked factors in event sales: The Law of Diminishing Intent. He shares insights from a Harvard Business Review study showing that waiting even an hour to follow up with a prospect can reduce the likelihood of conversion by seven times — and waiting 24 hours can make it sixty times harder. This phenomenon explains why so many event leaders fill the room but struggle to fill their mastermind. Rudy emphasizes that rapid, personal engagement before and after an event — through confirmation calls, one-on-one consultations, and immediate follow-up — can dramatically boost conversions and prevent lost momentum.

Finally, Rudy closes with his philosophy — Ethical Enrollment: Shifting from “Sold” to “Enrolled.” He challenges leaders to move away from high-pressure tactics and instead focus on helping attendees articulate their own reasons for joining. When people enroll for their reasons — not yours — they’re more committed, more engaged, and far more likely to succeed. For Rudy, sales is not about persuasion; it’s about partnership. “Sales is service,” he says — “the bridge between inspiration and implementation.” That perspective has guided him and his company, Wingman, in helping experts and event leaders scale their programs with integrity and purpose.

This episode is a masterclass in event conversion strategy — combining data, structure, and heart. For event leaders ready to stop chasing clients and start creating predictable, ethical, high-conversion events, this episode of The High Profit Event Show is one you can’t afford to miss.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes transformational coach and seasoned event facilitator Tony Litster for a deep and inspiring conversation on how to move beyond the traditional event model and create experiences that truly transform lives

With over two decades of experience leading, facilitating, and supporting more than 100 live events, Tony shares his proven methods for creating meaningful emotional connections that help attendees not only absorb information but feel more alive and more of themselves. Rudy and Tony explore how events can shift from being informational to transformational — and why emotional connection is the ultimate key to lasting impact and profitable engagement.

One of the major themes of the episode is creating transformational experiences through emotional connection. Tony explains that people don’t attend events simply for knowledge — they come to feel. The goal of a high-impact event, he says, is to help attendees experience themselves in an expanded version, free of shame and full of possibility. By doing so, event leaders build deeper trust and inspire action that lasts long after the event is over.

Tony also shares three practical tools for deep engagement that any event leader can incorporate immediately.

1. Breathwork — a fast and accessible method to help participants shift their energy and focus in under two minutes.

1. Shame-Dissolving Exercises — reflective activities that allow attendees to feel seen and accepted, dissolving barriers that often block growth and connection.

1. Reflective Writing — guided writing moments during events that help attendees gain clarity from within, turning insights into actionable plans.

The conversation concludes with a powerful discussion on building post-event accountability and community for long-term change. Tony describes his “accountability pod” model — small peer groups that meet for short daily or weekly check-ins — designed to maintain transformation through consistency, community, and humor (yes, even the famous “piss pledge” challenge!). These pods, first developed during the pandemic, have sustained participant engagement for years, helping people stay committed and connected long after the event ends.

By the end of the episode, Rudy and Tony highlight what sets a high profit event apart: not just revenue, but results. It’s about crafting an environment where attendees feel seen, supported, and inspired to take the next step in their growth journey.

For event leaders ready to elevate their experiences, Tony shares a simple but life-changing daily ritual available at TonysRitual.com — a practice that blends breathwork, focus, and self-accountability to create lasting transformation.

This episode is a must-listen for anyone who wants to design events that go beyond content delivery to ignite emotion, foster connection, and create communities that thrive.

Want to connect with Tony?

Tony’s Ritual: http://tonysritual.com/

Interested in Working with Tony 1-on-1: https://www.tonylitster.com/apply-now

Website: http://tonylister.com/

Facebook: https://www.facebook.com/tonylitster/

Instagram: https://www.instagram.com/tony_litster

In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Jase Souder, founder of World Class Speaker Academy. With over two decades of experience in the events industry, Jase has run close to 200 live events ranging from three-day trainings to preview events and has built a thriving seven-figure business through the power of speaking and event leadership. His work has placed him alongside some of the most recognized names in the personal development space, including Tony Robbins, Deepak Chopra, and Mark Victor Hansen. Today, he joins the show to share his wisdom on creating events that are both profitable and transformational.

Jase’s path into event leadership began with a personal turning point. After attending a seminar that changed his life, he immersed himself in the world of events, working behind the scenes, selling tickets, and eventually leading his own. His passion for coaching is deeply connected to his personal story, including the challenges he faced in his relationship with his father, a Vietnam veteran and POW. These experiences shaped his belief that coaches have the power to change the world, and they continue to inspire his mission to help others lead impactful and life-changing events.

During the conversation, Jase shares his insights on how to fill events effectively, pointing to speaking from stage as the most reliable method. Over the years, he has seen the model evolve from selling high-ticket live events before COVID to using more accessible entry points for today’s audiences. He explains why hybrid events have become such a powerful tool, highlighting how the combination of in-person connection and virtual reach can dramatically increase conversion rates.

Jase also emphasizes the importance of maximizing engagement once people are in the room. Rather than relying on surface-level tactics, he introduces his approach to creating transformation as the real key to keeping audiences invested. He explains how his “Three Islands” framework moves attendees from information, to experience, and finally into deep identity shifts that create lasting impact. He also discusses how establishing agreements and community standards sets the tone for accountability and builds a culture where participants are encouraged to show up fully.

Finally, Jase dives into the art of selling from stage with authenticity. He explains that effective selling is less about rehearsed scripts and more about alignment between content, delivery, and mindset. Drawing from his own experience, he reveals how subconscious blocks can sabotage results and how doing the inner work ensures that offers come across as genuine acts of service. For Jase, selling from stage is not about pressure but about congruence, and when done with integrity, it naturally leads to both conversions and impact.

This episode is a must-listen for event leaders who are ready to fill their rooms, keep audiences deeply engaged, and create powerful sales moments without compromising authenticity. Jase’s blend of strategy, mindset, and heartfelt leadership will leave you inspired to design events that truly transform lives while driving remarkable results.

Want to connect with Jase?

Speak to Millions Event: https://speaktomillionslive.com/secret

Free course Speak, Sell, Scale: https://beabetterspeaker.com/

Jase Souder books:

In this week’s episode of The High Profit Event Show, host Rudy Rodriguez shares powerful insights drawn from his experience at the World Class Events Mastermind with Eben Pagan and Alex Moscow. With years of expertise in helping event leaders and entrepreneurs run profitable and impactful events, Rudy delivers actionable takeaways that can transform the way you design, market, and measure your live events.

Rudy begins by challenging the common myths and fantasies many business owners hold—like the idea that you can build a business only doing what you love, or that you’ll never have to trade time for money. While attractive, these mindsets can actually stall momentum. Instead, Rudy emphasizes that structure, clarity, and systems—not wishful thinking—are what ultimately lead to success. As Keith Cunningham puts it, “Business opportunity without structure is chaos”.

One of the central themes of this episode is attention. In today’s crowded marketplace, event leaders aren’t just competing with other experts—they’re competing with AI, social media, and a flood of distractions. Rudy introduces the AIDA Framework (Attention, Interest, Desire, Action) as a practical model for capturing attention, holding it, and converting it into meaningful outcomes. Through examples, he explains how to use unexpected hooks, relatable stories, and clear calls-to-action to move your audience from curiosity to commitment.

Another key takeaway is the importance of partnerships in filling events. Rudy highlights the Dream 100 strategy, originally developed by Chet Holmes, which focuses on building a targeted list of potential partners, sponsors, or clients who can help drive attendance. He even shares how tools like Clay.ai can streamline the process of identifying opportunities. For Rudy, partnerships aren’t just helpful—they’re essential for scaling impact and filling seats.

Rudy also stresses the significance of tracking metrics and making data-driven decisions. Drawing on lessons from military flight training, he explains how performance often regresses to the mean. This makes consistent measurement critical for understanding true performance over time. Whether it’s ticket sales, event attendance, or conversions into programs, knowing your numbers equips you to make smarter decisions and grow with confidence.

To close, Rudy encourages event leaders to reflect on the bigger picture—not just how to run successful events, but how those events can shape the next 18 to 24 months of their professional and personal lives. For him, live events are about more than profits; they’re about creating transformation, inspiring change, and designing experiences that impact both audiences and leaders themselves.

If you’re ready to take your events to the next level, this episode is packed with wisdom, strategies, and practical tools to help you get there.

Want to connect with Rudy?

Rudy@wingmancoachingllc.com

Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/

On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes a dynamic duo in the world of transformational speaking and event leadership: Mark and Shannon Grainger, founders of Big Impact HQ. Known as a powerhouse couple in both life and business, Mark and Shannon have spent decades leading and supporting over a thousand transformational events, helping more than 3,000 professional women step onto world-class stages like TEDx, and collectively generating over $100 million in revenue for their clients.

Mark is a prolific keynote speaker who has traveled extensively to inspire audiences, while Shannon has worked deeply in transformational development alongside top leaders such as Alison Armstrong. Together, they’ve created a proven system for helping entrepreneurs grow their businesses through events that scale both profit and impact. Their signature program, The Big Stage Experience, is designed for established entrepreneurs and speakers ready to expand their message, fill their events with the right people, and convert with authenticity.

In this conversation, the Graingers share their expertise on one of the most pressing questions event leaders face: How do I fill my events with the right people without overspending on ads? They introduce their philosophy of “souls in seats” and outline how affiliates, joint ventures, and sponsorships are the most effective strategies for filling rooms. By investing strategically in sponsorships and knowing their numbers, they turned a $15,000 investment into $180,000 in sales—illustrating the power of confidence and clarity when it comes to audience building.

They also dive into the importance of repeatable systems and the Innovation Flywheel, emphasizing the need for KPIs, SOPs, and strong support teams such as JV managers and admin staff. With this approach, their clients have generated nearly $1 million in just three days at virtual enrollment events. Mark and Shannon remind event leaders that consistent, branded signature events are the foundation of scalable growth, helping leaders avoid starting from scratch every time.

Another highlight of this episode is their discussion of the First Mental Image technique—a neuroscience-backed method that instantly captures attention at the start of an event. Paired with their powerful Day 3 Re-Pitch strategy, these tools can boost conversions by 2–10%. The Graingers explain how this blend of psychology, storytelling, and strategic follow-up creates irresistible offers while staying deeply aligned with audience transformation.

Mark and Shannon also share details about their invite-only event, The Big Stage Experience, designed for seven-figure women speakers looking to scale their million-dollar message with the systems, leadership, and clarity needed to grow sustainably. Additionally, they offer listeners a free gift: the Speaker Blueprints Assessment, which helps speakers identify their authentic style and increase conversions by aligning with their natural strengths.

This episode is filled with actionable insights, inspiring case studies, and proven frameworks for event leaders who want to scale with both purpose and profit.

Want to connect with Mark and Shannon?

Speaker Blueprint: http://www.speakerblueprints.com/

Website: http://www.bigimpacthq.com/

LinkedIn: https://www.linkedin.com/company/bigimpacthq/

Facebook: https://www.facebook.com/BigImpactHQ

Instagram:

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Colin Yearwood, a seasoned sales strategist who has supported over 100 live and virtual events and facilitated more than 2,500 enrollment conversations. With over $4 million in coaching sales attributed to his methods, Colin shares his powerful, experience-backed approach to transforming event sales—by focusing on preparation, practice, and genuine human connection.

Colin brings years of hands-on experience working with coaches and consultants to help them move from inconsistent sales to dependable, scalable results. His strength lies not only in his impressive numbers, but also in his ability to blend practical tactics with a deep understanding of service-based selling. Colin’s sales philosophy centers around empowering others, and his presence on the show delivers a fresh, inspiring perspective for event leaders looking to optimize their conversion rates without resorting to pressure-driven tactics.

One of the central themes of the episode is the idea that sales success begins with strategic preparation. Colin points out that while most event leaders obsess over marketing, speaker flow, and tech logistics, the sales element is often overlooked. He makes a compelling case for treating sales preparation with the same level of care and intention, starting with defining clear roles, selecting the right sales professionals, and training them to be aligned with the tone, values, and messaging of the event.

Another key takeaway is Colin’s insight that practice removes pressure. He breaks down how practicing the delivery of the offer—especially the investment amount—can change everything. From body language to tone of voice, pacing, and mindset, Colin shares how sales professionals can build confidence and congruence through repeated rehearsals. He emphasizes the importance of role-playing and refining how pricing is presented so that sales conversations feel natural, not forced.

Finally, Colin highlights that connection must always take precedence over conversion. He explains that the most successful sales professionals aren’t simply trying to “close deals”—they’re focused on being fully present, listening deeply, and serving from a place of alignment with the event experience. When sales are rooted in service, conversions happen more naturally, and attendees feel seen, heard, and understood.

This episode offers both tactical strategies and deeper mindset shifts for anyone involved in selling during events. Colin’s wisdom will challenge the way you think about event sales—and inspire you to approach them with more preparation, authenticity, and purpose. Don’t miss this insightful conversation that could reshape how you sell forever.

Want to connect with Colin?

Website: https://connectwithcolin.carrd.co/

Sales Coaching Gym Community: https://www.skool.com/coaching/about

LinkedIn: https://www.linkedin.com/in/yearwood/

Facebook: https://www.facebook.com/colincyearwood

YouTube: https://www.youtube.com/@ColinCYearwood?themeRefresh=1

On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Jon Berghoff, founder of XCHANGE, a globally recognized facilitation company that has transformed the way organizations and communities gather, discover, and grow together. Jon is one of the most respected voices in the world of experiential design and facilitation, having led transformative sessions for major brands like Facebook, BMW, Google, and Conscious Capitalism. Known for earning up to six figures per facilitation session, Jon brings a wealth of insight into what makes events truly impactful—and profitable.

From the very beginning of the conversation, Jon pulls back the curtain on a major shift happening in the events industry. He explains that traditional “sage on the stage” formats are quickly becoming obsolete. With information so easily accessible online, people are no longer paying just to be informed—they want to be transformed. Jon introduces a new model that puts the audience at the center of the experience. His mantra? “Turn the room into the stage.” This approach challenges event leaders to stop thinking like lecturers and start thinking like facilitators of transformation.

Jon shares his powerful framework of designing events around three core forms of capital: intellectual, social, and communal. Intellectual capital provides attendees with new ideas and learning. Social capital facilitates meaningful connections among participants. But it’s communal capital—creating a deep sense of belonging—that becomes the glue that keeps people coming back. According to Jon, it’s not just what people learn that matters—it’s who they become in the process and how they feel seen and connected in the room.

One of the most valuable parts of the episode is when Jon breaks down his transparent enrollment strategy. Without using scripts or high-pressure tactics, he explains how he builds trust and inspires action using three simple steps: gain permission up front, create real-time proof by facilitating a shared experience, and let current students authentically share their own stories. This heart-centered, service-first approach to enrollment has been the foundation of his business growth over the past five years—and it's a model that any event leader can adopt.

If you’re an event leader ready to ditch outdated models and lead events that convert through connection, this episode is a must-listen. Jon’s wisdom, authenticity, and practical insights will completely reshape how you approach event design, facilitation, and enrollment.

Want to connect with Jon?

Register for the XCHANGE Approach Monthly Workshop: https://www.xchangeapproach.com/xchange-approach-workshop/

Website: https://www.xchangeapproach.com/

Jon’s LinkedIn: https://www.linkedin.com/in/jonberghoff/

XCHANGE LinkedIn: https://www.linkedin.com/company/xchangeapproach

Facebook: https://www.facebook.com/xchangeApproach

Instagram: https://www.instagram.com/xchange.approach/

In this new episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dr. Nima Rahmany, a renowned nervous system and trauma-informed leadership expert, and the founder of The Overview Experience. Dr. Nima’s journey is a remarkable story of transformation—from a chiropractor earning $60 per session to a high-impact event leader confidently making $10K offers and generating over $400K from a single virtual event. Through his signature “trigger-proof” framework, Dr. Nima helps leaders regulate their nervous systems, heal past emotional wounds, and show up with clarity and confidence in high-stakes environments.

This episode dives deep into three transformational topics that every event leader must understand:

First, Dr. Nima shares The Inner Work Behind Event Leadership and Sales Success. He emphasizes that filling events and closing high-ticket offers starts from within. It’s not just about your script or strategy—it’s about who you are when you speak. He explains how shadow integration, emotional regulation, and nervous system healing are essential to becoming a grounded, trustworthy leader who can hold space and confidently guide others through transformation. Dr. Nima’s personal story of overcoming fear and self-doubt is both inspiring and instructional.

Next, the conversation shifts into A Strategic and Relational Approach to Filling Events. Dr. Nima outlines the creative process he used to fill his first high-ticket virtual event. Rather than relying on paid ads or high-pressure tactics, he built a pop-up Facebook group, delivered free value-driven masterclasses on topics like love, sex, and money, and curated an audience deeply invested in the experience. This approach not only generated 100 ticket buyers but also led to a 90% show-up and stay-to-the-end rate. His strategy proves that authenticity, connection, and emotional resonance drive real engagement.

Finally, Rudy and Dr. Nima explore how to Support Event Leaders with Somatic Tools for On-Stage Confidence. Whether you’re preparing to make an offer or speak from the front of the room, the emotional intensity can be overwhelming. Dr. Nima explains how he helps high-level leaders regulate their nervous systems before big moments. One of his clients went from backstage anxiety to leading a million-dollar event—all by learning to center and reconnect with the body. These somatic practices are essential for sustainable leadership, presence, and performance.

This episode is a must-listen for any coach, expert, or visionary entrepreneur who wants to make a deeper impact through events. Tune in and discover how the inner game of leadership directly impacts your outer event success.

Want to connect with Dr. Nima?

The Overview Experience: https://drnima.com/programs/overview-experience-virtual-workshop/

Trigger Proof Show: https://drnima.com/trigger-proof/

Resources: https://drnima.com/resources/

Website: https://drnima.com/

Facebook: http://facebook.com/nrahmany

Instagram: http://instagram.com/drnima