This episode of The High Profit Event Show marks the fourth installment in the mini-series How I Fill My Live Events, hosted by Rudy Rodriguez and featuring special guest Alex Moscow, founder of The Event Profit Engine. In this conversation, Rudy sits down with Alex to unpack what it really takes to fill live events with the right people and turn smaller, highly curated rooms into powerful profit drivers. With nearly two decades in the event industry, Alex brings a grounded, experience-based perspective rooted in what is working right now for high-level event leaders.

Throughout the episode, Alex shares insights drawn directly from his own live events, including The Event Profit Engine, where he consistently attracts coaches, consultants, and agency owners operating at the half-million to multi-million-dollar level. Rather than focusing on volume or hype, Alex explains why clarity and alignment are the true foundations of successful event marketing. He walks listeners through how refining ideal client focus and upgrading to world-class messaging can dramatically improve both ticket sales and the overall quality of the room. By moving from broad, generic hooks to precise positioning based on what the audience actually wants, event leaders can create far more meaningful and profitable experiences.

A central theme of the conversation is the idea of selling the room, not the curriculum. Alex challenges the traditional approach of marketing events around content and learning outcomes, especially for experienced, seven-figure audiences. He explains that high-level attendees are rarely looking for more strategies to add to their plate. Instead, they are seeking access to the right relationships, partnerships, stages, and deal flow. By positioning events around who will be in the room rather than what will be taught, Alex shows how event leaders can attract more qualified attendees and create stronger long-term value.

The episode also explores how elevated service and tangible assets can directly support event growth. Alex shares how helping attendees walk away with real, usable marketing assets, such as professionally produced short videos, increases perceived value and encourages organic sharing. This approach not only enhances the attendee experience but also turns participants into advocates who help fill future events. By reframing events as both an experience and a launchpad, Alex demonstrates how service delivery itself can become a powerful driver of momentum and growth.

Listeners will walk away from this episode with a clearer understanding of why smaller, well-aligned events often outperform larger ones, and how precision, positioning, and service can replace volume as the primary drivers of success. This conversation is especially relevant for event leaders who want better rooms, stronger conversations, and higher returns without chasing bigger audiences or more complex funnels.

Want to connect with Alex Moscow?

Website: https://alexjmoscow.com/

LinkedIn: https://www.linkedin.com/in/alex-j-moscow-880a0420/

Facebook: ​​https://www.facebook.com/alexjmoscow/

Instagram: https://www.instagram.com/alex_j_moscow

SoundCloud: https://soundcloud.com/DJAlexJ

Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at

In this third episode of the mini series How I Fill My Live Events on The High Profit Event Show, host Rudy Rodriguez sits down with Yanik Silver, founder of Maverick1000, for a deep conversation on what truly makes live events fill with the right people. Drawing from more than two decades of experience hosting transformational events for high-level entrepreneurs, Yanik shares a perspective that challenges many of the traditional assumptions event leaders hold about marketing, funnels, and ticket sales.

Yanik Silver is widely recognized as one of the pioneers of experience-driven entrepreneurship. Before founding Maverick1000, one of the most respected entrepreneurial communities in the world, he spent over a decade as a master copywriter and marketer, writing for industry legends such as Dan Kennedy. Over the last 25 years, Yanik has designed and hosted immersive live events that consistently attract influential leaders, foster meaningful connections, and create long-term loyalty. His work is rooted in the belief that events should be transformational experiences, not transactional gatherings.

A central theme of this episode is the idea that the most successful events are designed as experiences, not transactions. Yanik explains that when events are treated like artifacts—something meaningful, memorable, and worth revisiting—the entire dynamic changes. Attendance increases, loyalty deepens, and an event’s reputation begins to carry itself forward. Rather than focusing solely on content delivery or funnel mechanics, Yanik emphasizes designing moments that emotionally resonate and give people a reason to talk about the experience long after it ends.

The conversation also explores how filling rooms often requires going against the grain. Yanik shares how intentionally doing the opposite of industry norms—such as avoiding recycled speaker lineups, leaning into strong themes, and investing in immersive environments—creates curiosity and demand. By designing events that feel rare and different, event leaders can naturally attract the right attendees without relying on heavy promotion or aggressive marketing tactics.

Finally, the episode highlights the power of organic growth through referrals, artifacts, and genuine care. Yanik explains how word-of-mouth becomes inevitable when people feel truly seen and valued. Instead of transactional referral incentives, he focuses on thoughtful recognition, unexpected gifts, and physical artifacts that reconnect attendees to the experience. These elements spark authentic conversations, deepen relationships, and ultimately make future events easier to fill.

This episode is a powerful reminder that high-profit events do not fill by accident. They fill because the journey is designed intentionally, the experience is worth talking about, and the leader genuinely cares about the people in the room.

Want to connect with Yanik and check out his resources?

Website: https://yaniksilver.com/

Maverick Events: https://maverick1000.com/

Evolved Enterprises Book: https://a.co/d/0WKZe9a

Cosmic Journal: https://a.co/d/4jOSSpE

Cosmic Journal Oracle Cards: https://a.co/d/dkSQrGr

Facebook: https://www.facebook.com/YanikSilverFans

Twitter: https://twitter.com/yaniksilver

YouTube:

This episode of The High Profit Event Show features host Rudy Rodriguez in conversation with Alexander Ford, founder of Measurable Genius, and marks the second installment in our mini series titled, “How I Fill My Live Events”. This segment was voted number one and was pulled directly from our recent High Profit Events Virtual Mastermind, a private, invite-only working room where experienced event leaders gathered to openly share what is working right now in live and virtual events. The conversation is grounded in real execution, real numbers, and lessons learned in the trenches, making it especially relevant for event leaders navigating today’s market.

Alexander Ford brings a unique perspective to this episode, shaped by over a decade in the marketing and coaching space. After spending ten years building and running a successful marketing agency for coaches, Alexander made the bold decision to step fully into the role of coach and event leader himself. In his first year with Measurable Genius, he generated over seven figures in revenue, largely driven by his flagship live and virtual events, including The Choice 2. Known as a master facilitator of human behavior and psychology, Alexander blends strategic discipline with deep insight into leadership, identity, and decision-making, offering event leaders a clear and grounded framework for growth.

A central theme of the episode is the identity shift required to lead and fill high-converting events. Alexander shares how his results changed when he stopped approaching his audience as someone to be saved and instead stepped fully into the role of leader, marketer, and decision-maker. This internal shift transformed not only how he communicated, but how his audience responded, reinforcing the idea that people are not looking for rescuers, but for leadership they can trust and follow.

The conversation also reinforces why the classic event playbook still works when executed with discipline. Rather than chasing new tactics or gimmicks, Alexander explains how returning to fundamentals such as buying stages, running structured promotion cycles, hosting multi-day live events, and clearly positioning a high-ticket offer produced consistent and scalable results. His experience demonstrates that mastery of proven principles often outperforms constant reinvention, especially for event leaders focused on long-term growth.

Finally, the episode challenges conventional thinking around pricing by highlighting how volume, access, and experience outperform ego-driven pricing. Through real-world experimentation, Alexander reveals that lowering ticket prices did not harm show-up rates or conversions and, in many cases, improved them. By treating even low-ticket registrations like an enterprise sales pipeline and providing deep pre-event coaching and access, he built trust, strengthened relationships, and increased high-ticket conversions. This episode offers a powerful reframing for event leaders seeking more impact, integrity, and profitability from their events.

Want to connect with Alexander?

Register for the next The Choice event: https://measurablegenius.com/events/the-choice/

Website: https://measurablegenius.com/

LinkedIn: https://www.linkedin.com/in/alexanderwford/?originalSubdomain=ca

Facebook: https://www.facebook.com/alexander.ford.12907/

Instagram:

In this episode of The High Profit Event Show, host Rudy Rodriguez kicks off our new mini series, "How I Fill My Live Events", drawn from a recent High Profit Event Virtual Mastermind that brought together 18 experienced event leaders with decades of combined experience. The focus of this series is simple and timely: what is actually working right now when it comes to filling live events, increasing engagement, and converting attendees into long-term, high-value clients. This first episode features one of the top-rated presenters from the mastermind, Tiamo De Vettori, who shares a proven event-filling system he has refined over more than 15 years of hosting live events

Tiamo De Vettori is the founder of Musicpreneur Academy, where he helps creative professionals build sustainable businesses around their craft. Over the years, Tiamo has consistently hosted live events with audiences ranging from 100 to 200 attendees and has successfully converted those events into high-ticket programs in the $10,000 to $30,000 range. What sets Tiamo apart is his highly intentional and strategic approach to event promotion. Nothing is left to chance, and every phase of the process is designed to build certainty, momentum, and trust well before the event ever begins.

A central theme of the conversation is strategic long-range event promotion and planning. Tiamo explains why designing the promotional timeline months in advance dramatically reduces stress for the host while creating predictability around attendance, logistics, and revenue. By planning early and sequencing each phase intentionally, event leaders can confidently project outcomes such as room blocks, engagement levels, and conversion potential instead of reacting at the last minute.

The episode also dives into filling events through warm audiences and partner ecosystems. Rather than relying on cold traffic, Tiamo shares how partnerships, existing communities, alumni, and referral incentives bring in highly aligned attendees who arrive engaged and ready to participate. This approach not only fills rooms more effectively but also creates an audience that is primed for deeper investment and long-term relationships.

Finally, the conversation highlights the importance of pre-event engagement to drive conversion and high-ticket enrollment. Through challenges, live calls, bonus windows, testimonials, and layered communication, Tiamo shows how nurturing attendees before the event builds anticipation, trust, and community. This pre-event experience sets the stage for stronger participation during the event itself and significantly increases the likelihood of meaningful conversions and lasting client relationships.

Want to connect with Tiamo?

Website: https://www.tiamomusic.com/

YouTube: https://www.youtube.com/user/tiamovideo

Facebook: https://www.facebook.com/tiamodevettori/

Instagram: https://www.instagram.com/tiamo_devettori

Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

In this episode of The High Profit Event Show, Rudy Rodriguez sits down with Linda Cain, a woman whose impact in the events industry spans more than 1,400 events worldwide. Linda has been producing transformational experiences since she was a teenager, working with some of the most respected names in the industry. She is known not only for her event production company, BluDiamond Events, but also for her signature Sweet Retreats framework, which assists coaches and thought leaders deliver heart-centered, life-changing retreats. Outside her professional world, Linda is a long-time Pomeranian breeder, a devoted wife of 40 years, and an avid water skier.

Rudy and Linda begin by exploring one of the biggest shifts happening in the event industry today: the move toward bite-sized experiences. Linda explains that traditional webinars no longer create the kind of engagement event leaders need. Instead, mini workshops, short masterclasses, and hands-on micro-trainings are outperforming longer, lecture-style sessions because they give attendees a real, immediate win. She shares compelling examples from clients who deliver 90-minute interactive experiences—complete with breakout rooms and transformational exercises—that naturally lead participants into their larger three-day events or high-ticket programs. These small experiences create momentum, clarity, and early breakthroughs that make people want more.

The conversation expands into what Linda believes is the single most important strategy for event leaders right now: building community. She emphasizes that community is not a membership site, but rather the intentional ecosystem that surrounds an event as people get to know each other, connect, and feel seen. She describes how pre-event touchpoints—such as WhatsApp groups, networking sessions, micro-gatherings, and curated introductions—dramatically increase show-up rates and deepen engagement. When attendees feel connected before they even arrive, they are far more likely to stay engaged throughout the experience and continue working with the host afterward. Linda paints a clear picture of how nurturing low-hanging fruit, mid-tier prospects, and premium clients together creates a thriving long-term ecosystem.

Linda and Rudy then turn to the third major pillar of the episode: the use of surveys and assessments to tailor events and increase conversions. Linda reveals her three-survey system, beginning with an intake questionnaire at ticket purchase, followed by an event-specific survey closer to the start date, and finally a real-time assessment during the event—strategically placed before the offer. These surveys reveal what the audience truly needs, where they are in their readiness, and how the host can adjust the content or offer in the moment to match the room. She shares a powerful example from a JVology event where assessments completely reshaped the event design and produced the strongest outcomes the host had ever seen. For Linda, surveys are one of the most overlooked but essential tools for event success.

The episode concludes with Linda sharing her passion for events and her belief that everyone has an event inside them waiting to be expressed. She encourages leaders to charge what they’re worth, stay committed to building authentic community, and use assessments to stay aligned with the people they serve. Her message is clear: events are meant to bring people together, create transformation, and spark meaningful growth—and when designed with intention, they truly can.

If you are an event leader looking to increase engagement, fill your room with the right people, and create transformative experiences, this conversation offers a masterclass in modern event strategy from one of the most trusted experts in the field.

Want to connect with Linda?

Profitable Events: The Complete Guide:

In this episode of The High Profit Event Show, host Rudy Rodriguez guides event leaders through one of the most critical and misunderstood levers in scaling a profitable live event: hiring the right sales rep. Drawing from years of hands-on experience and more than one hundred successful sales hires, Rudy breaks down the hidden costs of bringing on the wrong person and reveals the strategic blueprint his team uses to consistently recruit A-players who drive revenue, elevate attendee experience, and stay aligned with the mission of the event.

Rudy begins by illustrating the importance of building a strategic, high-ROI hiring process from the ground up. He explains how the scorecard—a detailed, mission-driven document—anchors every step of the decision-making process. Instead of relying on intuition or hurried judgments, Rudy shows how event leaders can tie each hiring choice to clear outcomes, core values, and the measurable results that matter most for high-ticket live events. This foundational approach ensures alignment long before the first interview even takes place.

From there, Rudy introduces listeners to his Four-Step “Sourcing–Selecting–Screening–Selling” Framework. Through a conversational and deeply practical exploration, he demonstrates how thinking beyond job boards, tapping into existing networks, and evaluating candidates through structured interviews protects event leaders from costly mistakes. He brings special attention to the power of competency interviews, personality assessments, and rejection-resilience testing—all designed to reveal whether a candidate genuinely has the nature, drive, and emotional stability required in the high-touch world of live event sales. Rudy’s detailed walkthrough dissolves the mystery behind hiring and replaces it with a repeatable process any event leader can follow.

As the episode unfolds, Rudy discusses the crossroads many leaders eventually reach: whether to run the entire hiring process themselves, partner with a recruiter, or bring on a fractional sales team. With honesty and clarity, he lays out the trade-offs of each path. DIY hiring may offer control but demands enormous time and oversight. Recruiters can help, but often without deep contextual alignment. Fractional sales teams, in contrast, offer built-in strategy, tested systems, and performance-based motivation—making them an increasingly attractive option for event leaders committed to high-impact experiences.

Throughout the episode, Rudy’s tone is warm, professional, and encouraging. His insights offer both strategic clarity and the motivation event leaders need to take action. Whether you are planning your next live event, scaling an existing experience, or preparing to expand your team, this episode provides the frameworks and confidence to build a sales force worthy of the transformation you’re creating.

Tune in to learn how to hire with intention, onboard with confidence, and lead events that generate both impact and profit.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/

This week on The High Profit Event Show, Rudy Rodriguez sits down with accomplished and uniquely reflective leader, Michael Brown. Michael is a graduate of the United States Naval Academy, a former F-18 Super Hornet pilot, an entrepreneur who built and exited an oil and gas investment firm for eight figures, and the creator of the Unbreakable Wealth community and its pinnacle live event experience. He is also the host of the Money Stories podcast and the visionary behind a custom-built home in Morrison, Colorado—designed specifically for hosting intimate, transformational retreats.

In this powerful and unconventional conversation, Rudy and Michael explore how deep inner transformation shapes the way leaders design and deliver meaningful live events. Michael shares openly about the post-service healing journey that reshaped his identity, worldview, and approach to entrepreneurship. After reaching the peak of societal success—combat deployments, high performance aviation, major financial wins—he found himself unfulfilled and searching for deeper meaning. That search led him into meditation, coaching, personal development, and psychedelic-assisted therapy, which ultimately became the foundation for how he now helps founders pursue both wealth and inner freedom.

A core theme of the episode is Transformational Event Design Rooted in Deep Personal Work. Michael explains that his events are not constructed from business frameworks alone, but from the lived experience of unwinding old patterns, integrating trauma, and redefining wealth from the inside out. His healing journey informs every part of how he supports attendees—ensuring the event container facilitates real reflection, breakthrough, and clarity around what a truly rich life looks like.

The conversation also highlights the philosophy behind Crafting Premium, Intimate, High-Impact Live Events. Michael’s signature Unbreakable Wealth workshop is intentionally capped at sixteen participants, hosted in his home, and infused with high-end hospitality. Everything from the culinary experience to the carefully curated attendee selection is designed to create a safe, luxurious, and deeply connected environment. He emphasizes the importance of mutual fit, genuine vibe checks, elevated details, and designing the retreat he himself would want to attend.

Finally, Rudy and Michael dive into the essential role of Community, Integration, and Long-Term Transformation. Michael explains that meaningful change doesn’t happen from a three-day event alone. For this reason, attendance at his pinnacle event includes ninety days of community membership, weekly calls, structured integration practices, and real-time support as attendees apply what they learned back in their daily lives. His program blends wealth psychology, financial strategy, intention-setting, and consistent peer connection, helping founders stay accountable as they design a more present, purposeful, and financially sovereign life.

This episode is an invitation for event leaders to widen their lens—recognizing that transformational events are born not from tactics alone, but from the inner evolution of the host. Michael’s journey, insights, and philosophy offer a profound roadmap for anyone committed to designing experiences that shift people at the deepest level.

Want to connect with Michael?

Join the Newsletter: https://unbreakablewealth.com/newsletter/

Website: https://unbreakablewealth.com/

Money Stories Podcast:

On this week's episode of The High Profit Event Show, join me, Rudy, a former naval aviator turned entrepreneur. I'm excited to share with you the five books that have impacted my journey. These books have guided me to live a purposeful life and grow multiple companies to the seven-figure level.

📚 Discover:

1. Rich Dad Poor Dad by Robert Kiyosaki - A perspective on wealth and financial success.
2. Think and Grow Rich by Napoleon Hill - The power of affirmations and masterminds.
3. The E-Myth Revisited by Michael Gerber - Understanding why most businesses fail and how to succeed.
4. Sermon On The Mount (Matthew 5-7) - A spiritual guide to living a principle-based life.
5. Power Versus Force and Letting Go by Dr. Hawkins - Exploring consciousness, intuition, and emotional freedom.

Each of these books has impacted me, challenging me to think differently and take bold action. Whether it's understanding wealth, harnessing the power of collective intelligence, or elevating my spiritual consciousness, these books have been the most important in my growth.

Watch my latest video for more insights on personal and professional development. If you find value in this video, subscribe to our channel to stay updated with our latest videos and podcast episodes.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/