In this episode of The High Profit Event Show, host Rudy Rodriguez guides event leaders through one of the most critical and misunderstood levers in scaling a profitable live event: hiring the right sales rep. Drawing from years of hands-on experience and more than one hundred successful sales hires, Rudy breaks down the hidden costs of bringing on the wrong person and reveals the strategic blueprint his team uses to consistently recruit A-players who drive revenue, elevate attendee experience, and stay aligned with the mission of the event.

Rudy begins by illustrating the importance of building a strategic, high-ROI hiring process from the ground up. He explains how the scorecard—a detailed, mission-driven document—anchors every step of the decision-making process. Instead of relying on intuition or hurried judgments, Rudy shows how event leaders can tie each hiring choice to clear outcomes, core values, and the measurable results that matter most for high-ticket live events. This foundational approach ensures alignment long before the first interview even takes place.

From there, Rudy introduces listeners to his Four-Step “Sourcing–Selecting–Screening–Selling” Framework. Through a conversational and deeply practical exploration, he demonstrates how thinking beyond job boards, tapping into existing networks, and evaluating candidates through structured interviews protects event leaders from costly mistakes. He brings special attention to the power of competency interviews, personality assessments, and rejection-resilience testing—all designed to reveal whether a candidate genuinely has the nature, drive, and emotional stability required in the high-touch world of live event sales. Rudy’s detailed walkthrough dissolves the mystery behind hiring and replaces it with a repeatable process any event leader can follow.

As the episode unfolds, Rudy discusses the crossroads many leaders eventually reach: whether to run the entire hiring process themselves, partner with a recruiter, or bring on a fractional sales team. With honesty and clarity, he lays out the trade-offs of each path. DIY hiring may offer control but demands enormous time and oversight. Recruiters can help, but often without deep contextual alignment. Fractional sales teams, in contrast, offer built-in strategy, tested systems, and performance-based motivation—making them an increasingly attractive option for event leaders committed to high-impact experiences.

Throughout the episode, Rudy’s tone is warm, professional, and encouraging. His insights offer both strategic clarity and the motivation event leaders need to take action. Whether you are planning your next live event, scaling an existing experience, or preparing to expand your team, this episode provides the frameworks and confidence to build a sales force worthy of the transformation you’re creating.

Tune in to learn how to hire with intention, onboard with confidence, and lead events that generate both impact and profit.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/

This week on The High Profit Event Show, Rudy Rodriguez sits down with accomplished and uniquely reflective leader, Michael Brown. Michael is a graduate of the United States Naval Academy, a former F-18 Super Hornet pilot, an entrepreneur who built and exited an oil and gas investment firm for eight figures, and the creator of the Unbreakable Wealth community and its pinnacle live event experience. He is also the host of the Money Stories podcast and the visionary behind a custom-built home in Morrison, Colorado—designed specifically for hosting intimate, transformational retreats.

In this powerful and unconventional conversation, Rudy and Michael explore how deep inner transformation shapes the way leaders design and deliver meaningful live events. Michael shares openly about the post-service healing journey that reshaped his identity, worldview, and approach to entrepreneurship. After reaching the peak of societal success—combat deployments, high performance aviation, major financial wins—he found himself unfulfilled and searching for deeper meaning. That search led him into meditation, coaching, personal development, and psychedelic-assisted therapy, which ultimately became the foundation for how he now helps founders pursue both wealth and inner freedom.

A core theme of the episode is Transformational Event Design Rooted in Deep Personal Work. Michael explains that his events are not constructed from business frameworks alone, but from the lived experience of unwinding old patterns, integrating trauma, and redefining wealth from the inside out. His healing journey informs every part of how he supports attendees—ensuring the event container facilitates real reflection, breakthrough, and clarity around what a truly rich life looks like.

The conversation also highlights the philosophy behind Crafting Premium, Intimate, High-Impact Live Events. Michael’s signature Unbreakable Wealth workshop is intentionally capped at sixteen participants, hosted in his home, and infused with high-end hospitality. Everything from the culinary experience to the carefully curated attendee selection is designed to create a safe, luxurious, and deeply connected environment. He emphasizes the importance of mutual fit, genuine vibe checks, elevated details, and designing the retreat he himself would want to attend.

Finally, Rudy and Michael dive into the essential role of Community, Integration, and Long-Term Transformation. Michael explains that meaningful change doesn’t happen from a three-day event alone. For this reason, attendance at his pinnacle event includes ninety days of community membership, weekly calls, structured integration practices, and real-time support as attendees apply what they learned back in their daily lives. His program blends wealth psychology, financial strategy, intention-setting, and consistent peer connection, helping founders stay accountable as they design a more present, purposeful, and financially sovereign life.

This episode is an invitation for event leaders to widen their lens—recognizing that transformational events are born not from tactics alone, but from the inner evolution of the host. Michael’s journey, insights, and philosophy offer a profound roadmap for anyone committed to designing experiences that shift people at the deepest level.

Want to connect with Michael?

Join the Newsletter: https://unbreakablewealth.com/newsletter/

Website: https://unbreakablewealth.com/

Money Stories Podcast:

On this week's episode of The High Profit Event Show, join me, Rudy, a former naval aviator turned entrepreneur. I'm excited to share with you the five books that have impacted my journey. These books have guided me to live a purposeful life and grow multiple companies to the seven-figure level.

📚 Discover:

1. Rich Dad Poor Dad by Robert Kiyosaki - A perspective on wealth and financial success.
2. Think and Grow Rich by Napoleon Hill - The power of affirmations and masterminds.
3. The E-Myth Revisited by Michael Gerber - Understanding why most businesses fail and how to succeed.
4. Sermon On The Mount (Matthew 5-7) - A spiritual guide to living a principle-based life.
5. Power Versus Force and Letting Go by Dr. Hawkins - Exploring consciousness, intuition, and emotional freedom.

Each of these books has impacted me, challenging me to think differently and take bold action. Whether it's understanding wealth, harnessing the power of collective intelligence, or elevating my spiritual consciousness, these books have been the most important in my growth.

Watch my latest video for more insights on personal and professional development. If you find value in this video, subscribe to our channel to stay updated with our latest videos and podcast episodes.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Daven Michaels, a New York Times best-selling author, global entrepreneur, and master of large-scale event production, to explore what it truly takes to create, fill, and sustain events that both inspire and convert. With a rich background spanning entertainment, outsourcing, and now community-based event leadership, Daven brings decades of experience and a deep understanding of how to blend creativity with proven business systems to create unforgettable experiences that leave a lasting impact.

The conversation begins with The Art and Science of Filling Events, where Daven breaks down the key differences between free and paid events, explaining how pricing directly affects attendance and engagement. He reveals that while free events may attract large registrations, they often lead to an 80% no-show rate, whereas paid events—especially those priced at $97 or higher—see up to 90% attendance. But the real secret, Daven explains, lies in follow-up and connection. Selling tickets is only half the battle; the real work is in cultivating trust through high-touch engagement, confirmation campaigns, and genuine relationships long before the event begins. This thoughtful approach transforms attendees from sign-ups into eager participants, setting the stage for meaningful interaction and stronger conversions.

From there, Rudy and Daven dive into one of the most powerful forces driving event success today: Building Community as the Foundation for Event Success. Daven shares the story behind his creation of The San Juan Social Club, which started as a local gathering in Puerto Rico and blossomed into a thriving community of nearly 4,000 members. That sense of belonging later evolved into the San Juan Social Cruise, an exclusive networking experience that now brings together 500 entrepreneurs and founders for connection, collaboration, and shared growth. Daven emphasizes that we’re living in an age where “community is the new currency,” and those who invest in relationships over transactions naturally build ecosystems that fill themselves. Rudy echoes this by highlighting how strong communities turn events into movements that last well beyond the closing session.

Finally, the discussion turns toward Creating Transformative Experiences Through Relationship and Vision. Daven explains that every great event begins with a clear intention—an emotional blueprint that guides every decision, from venue and design to programming and attendee experience. He draws from his roots in entertainment, where he produced massive 20,000-person concerts, to show that the key to transformation lies in authenticity and connection. When attendees feel like “homies before they even arrive,” as Daven puts it, the event becomes less of a transaction and more of a transformative journey. He encourages event leaders to balance artistry with structure—to combine creative vision with strategic systems that ensure smooth execution and measurable results.

Throughout this inspiring conversation, Daven’s insights remind event leaders that success isn’t about chasing numbers; it’s about creating impact. Whether you’re hosting a virtual summit, live conference, or mastermind retreat, this episode offers the mindset, methods, and mastery to help you fill your events, foster connection, and lead with purpose. Tune in to The High Profit Event Show to discover how to turn your events into powerful platforms that transform lives—starting with your own.

Want to connect with Daven?

Website: https://davenmichaels.com/story/

Facebook: https://www.facebook.com/davenmichaels

Facebook Page:

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Dr. Dave Tuck, an international coach, retreat leader, and expert in helping individuals align their lives and businesses with their highest values. With more than 30 years in health and wellness and nearly three decades as a coach, Dr. Dave brings a wealth of wisdom to the conversation—especially when it comes to creating events that attract the right people effortlessly. Together, Rudy and Dr. Dave explore how aligning your values, vision, and purpose can transform not only your events but your entire approach to leadership.

The first major theme of the episode centers on Values as the Foundation of Magnetic Events. Dr. Dave emphasizes that clarity on your personal and organizational values is the cornerstone of successful event creation. When event leaders anchor their events in authentic values, they naturally attract the right attendees—those who resonate deeply with the mission and energy behind the experience. As Dr. Dave explains, “When you’re on fire, people come to watch you burn.” The key is alignment: when your event reflects what truly inspires you, you become a magnet for the right audience. This approach transforms marketing from persuasion into attraction, allowing your message to draw people in without resistance.

The conversation then moves into Translating Vision into Fulfillment and Growth. Dr. Dave shares his 13-question “Value Determination Process,” a reflective framework that helps individuals uncover what truly drives them by examining how they spend their time, money, and energy. Through this process, leaders gain clarity about their hierarchy of values—the things that motivate their decisions, actions, and goals. Rudy and Dr. Dave discuss how this clarity not only shapes powerful event messaging but also helps entrepreneurs design experiences that connect authentically with their audience. As Dr. Dave explains, when you align your event to your top values, you tap into an inner drive that inspires confidence, creativity, and natural growth.

The episode concludes on a deeply personal and transformative note with Transforming Grief and Challenge into Purpose. Dr. Dave shares his own story of loss, recounting how the sudden death of his spouse forced him to apply the very principles he teaches about emotional resilience and self-discovery. Through his process of navigating grief, he learned how to turn pain into gratitude and gratitude into purpose. This experience, he says, helped him grow as a leader and allowed him to better support others through their own transitions. For event leaders, this lesson holds powerful relevance—true leadership isn’t just about strategy or sales; it’s about empathy, authenticity, and transformation.

By the end of the episode, listeners walk away with a clear message: the success of your events depends on your alignment with your values, your clarity of vision, and your capacity to transform challenge into purpose. Dr. Dave Tuck’s wisdom offers event leaders a roadmap to not just fill seats, but to lead experiences that are profoundly human, deeply fulfilling, and ultimately magnetic.

Want to connect with Dr. Dave?

Reset, Rise, Thrive Retreat: https://anewbeginningcoaching.com/reset-rise-thrive/

Schedule a Discovery Call: https://anewbeginningcoaching.com/navigate-lifes-transition/

Website: https://anewbeginningcoaching.com/

Instagram:

In this episode of The High Profit Event Show, host Rudy Rodriguez dives deep into one of the biggest challenges event leaders face after hosting a powerful event—turning excitement and interest into actual enrollments. With years of experience leading sales teams and supporting over 100 successful virtual events, Rudy shares practical strategies to help event hosts stop leaving money and impact on the table.

Rudy begins by breaking down the powerful psychology behind The Law of Diminishing Intent (LODI). He explains that the longer you wait to follow up with an attendee who expressed interest during your event, the less likely they are to take action. Backed by data from Harvard Business Review, Rudy illustrates just how drastically conversions drop when response times lag—showing that waiting even one hour can reduce conversion likelihood by seven times, and waiting a full day can cause a 6,000% decrease. The takeaway is clear: speed, structure, and systems matter if you want to convert enthusiasm into enrollments.

Next, Rudy addresses The Hidden Cost of Post-Event Follow-Up Fatigue. He paints a vivid picture of the emotional and physical exhaustion that comes from running a high-energy, multi-day event. After weeks or months of preparation, delivery, and engagement, most event leaders are simply too drained to immediately chase follow-ups. Yet this downtime is precisely when their attendees’ motivation begins to fade. Rudy reframes this not only as a business problem but as a moral one—if you truly believe in your program’s ability to transform lives, you owe it to your participants to help them take the next step while their inspiration is still fresh.

Finally, Rudy presents a powerful solution: Leveraging a Virtual Sales Team to Double or Triple Enrollments. He shares how his proprietary, proven process allows event leaders to maintain their focus on teaching, coaching, and transforming lives—while trained professionals handle follow-ups with care and integrity. This approach eliminates the need for heavy-handed tactics, prevents post-event burnout, and ensures that every participant gets the personal attention they deserve. Through this model, Rudy’s clients have achieved measurable results, often doubling or even tripling enrollments without sacrificing authenticity or energy.

This episode is a must-listen for any event leader committed to increasing both profit and impact. Rudy’s insights bridge the gap between inspiration and implementation, helping leaders create systems that turn post-event momentum into long-term transformation.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez takes listeners behind the scenes of how top event leaders turn inspiration into implementation — and attendees into clients. Drawing on over a decade of experience supporting event leaders and coaching programs that have generated more than $50 million in sales, Rudy reveals his proven system for creating predictable, high-conversion results at live and virtual events.

The conversation begins with Rudy introducing The Event Conversion Flywheel, a structured process designed to help event leaders double or even triple their enrollments. Rudy explains that success doesn’t just happen on stage — it’s built through careful preparation before the event, strategic engagement during the event, and intentional follow-up after the event. By treating events like a repeatable system rather than a one-time performance, leaders can identify what works, improve with each round, and consistently deliver both impact and profit.

Next, Rudy discusses one of the most critical but overlooked factors in event sales: The Law of Diminishing Intent. He shares insights from a Harvard Business Review study showing that waiting even an hour to follow up with a prospect can reduce the likelihood of conversion by seven times — and waiting 24 hours can make it sixty times harder. This phenomenon explains why so many event leaders fill the room but struggle to fill their mastermind. Rudy emphasizes that rapid, personal engagement before and after an event — through confirmation calls, one-on-one consultations, and immediate follow-up — can dramatically boost conversions and prevent lost momentum.

Finally, Rudy closes with his philosophy — Ethical Enrollment: Shifting from “Sold” to “Enrolled.” He challenges leaders to move away from high-pressure tactics and instead focus on helping attendees articulate their own reasons for joining. When people enroll for their reasons — not yours — they’re more committed, more engaged, and far more likely to succeed. For Rudy, sales is not about persuasion; it’s about partnership. “Sales is service,” he says — “the bridge between inspiration and implementation.” That perspective has guided him and his company, Wingman, in helping experts and event leaders scale their programs with integrity and purpose.

This episode is a masterclass in event conversion strategy — combining data, structure, and heart. For event leaders ready to stop chasing clients and start creating predictable, ethical, high-conversion events, this episode of The High Profit Event Show is one you can’t afford to miss.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes transformational coach and seasoned event facilitator Tony Litster for a deep and inspiring conversation on how to move beyond the traditional event model and create experiences that truly transform lives

With over two decades of experience leading, facilitating, and supporting more than 100 live events, Tony shares his proven methods for creating meaningful emotional connections that help attendees not only absorb information but feel more alive and more of themselves. Rudy and Tony explore how events can shift from being informational to transformational — and why emotional connection is the ultimate key to lasting impact and profitable engagement.

One of the major themes of the episode is creating transformational experiences through emotional connection. Tony explains that people don’t attend events simply for knowledge — they come to feel. The goal of a high-impact event, he says, is to help attendees experience themselves in an expanded version, free of shame and full of possibility. By doing so, event leaders build deeper trust and inspire action that lasts long after the event is over.

Tony also shares three practical tools for deep engagement that any event leader can incorporate immediately.

1. Breathwork — a fast and accessible method to help participants shift their energy and focus in under two minutes.

1. Shame-Dissolving Exercises — reflective activities that allow attendees to feel seen and accepted, dissolving barriers that often block growth and connection.

1. Reflective Writing — guided writing moments during events that help attendees gain clarity from within, turning insights into actionable plans.

The conversation concludes with a powerful discussion on building post-event accountability and community for long-term change. Tony describes his “accountability pod” model — small peer groups that meet for short daily or weekly check-ins — designed to maintain transformation through consistency, community, and humor (yes, even the famous “piss pledge” challenge!). These pods, first developed during the pandemic, have sustained participant engagement for years, helping people stay committed and connected long after the event ends.

By the end of the episode, Rudy and Tony highlight what sets a high profit event apart: not just revenue, but results. It’s about crafting an environment where attendees feel seen, supported, and inspired to take the next step in their growth journey.

For event leaders ready to elevate their experiences, Tony shares a simple but life-changing daily ritual available at TonysRitual.com — a practice that blends breathwork, focus, and self-accountability to create lasting transformation.

This episode is a must-listen for anyone who wants to design events that go beyond content delivery to ignite emotion, foster connection, and create communities that thrive.

Want to connect with Tony?

Tony’s Ritual: http://tonysritual.com/

Interested in Working with Tony 1-on-1: https://www.tonylitster.com/apply-now

Website: http://tonylister.com/

Facebook: https://www.facebook.com/tonylitster/

Instagram: https://www.instagram.com/tony_litster