On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes a dynamic duo in the world of transformational speaking and event leadership: Mark and Shannon Grainger, founders of Big Impact HQ. Known as a powerhouse couple in both life and business, Mark and Shannon have spent decades leading and supporting over a thousand transformational events, helping more than 3,000 professional women step onto world-class stages like TEDx, and collectively generating over $100 million in revenue for their clients.

Mark is a prolific keynote speaker who has traveled extensively to inspire audiences, while Shannon has worked deeply in transformational development alongside top leaders such as Alison Armstrong. Together, they’ve created a proven system for helping entrepreneurs grow their businesses through events that scale both profit and impact. Their signature program, The Big Stage Experience, is designed for established entrepreneurs and speakers ready to expand their message, fill their events with the right people, and convert with authenticity.

In this conversation, the Graingers share their expertise on one of the most pressing questions event leaders face: How do I fill my events with the right people without overspending on ads? They introduce their philosophy of “souls in seats” and outline how affiliates, joint ventures, and sponsorships are the most effective strategies for filling rooms. By investing strategically in sponsorships and knowing their numbers, they turned a $15,000 investment into $180,000 in sales—illustrating the power of confidence and clarity when it comes to audience building.

They also dive into the importance of repeatable systems and the Innovation Flywheel, emphasizing the need for KPIs, SOPs, and strong support teams such as JV managers and admin staff. With this approach, their clients have generated nearly $1 million in just three days at virtual enrollment events. Mark and Shannon remind event leaders that consistent, branded signature events are the foundation of scalable growth, helping leaders avoid starting from scratch every time.

Another highlight of this episode is their discussion of the First Mental Image technique—a neuroscience-backed method that instantly captures attention at the start of an event. Paired with their powerful Day 3 Re-Pitch strategy, these tools can boost conversions by 2–10%. The Graingers explain how this blend of psychology, storytelling, and strategic follow-up creates irresistible offers while staying deeply aligned with audience transformation.

Mark and Shannon also share details about their invite-only event, The Big Stage Experience, designed for seven-figure women speakers looking to scale their million-dollar message with the systems, leadership, and clarity needed to grow sustainably. Additionally, they offer listeners a free gift: the Speaker Blueprints Assessment, which helps speakers identify their authentic style and increase conversions by aligning with their natural strengths.

This episode is filled with actionable insights, inspiring case studies, and proven frameworks for event leaders who want to scale with both purpose and profit.

Want to connect with Mark and Shannon?

Speaker Blueprint: http://www.speakerblueprints.com/

Website: http://www.bigimpacthq.com/

LinkedIn: https://www.linkedin.com/company/bigimpacthq/

Facebook: https://www.facebook.com/BigImpactHQ

Instagram:

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Colin Yearwood, a seasoned sales strategist who has supported over 100 live and virtual events and facilitated more than 2,500 enrollment conversations. With over $4 million in coaching sales attributed to his methods, Colin shares his powerful, experience-backed approach to transforming event sales—by focusing on preparation, practice, and genuine human connection.

Colin brings years of hands-on experience working with coaches and consultants to help them move from inconsistent sales to dependable, scalable results. His strength lies not only in his impressive numbers, but also in his ability to blend practical tactics with a deep understanding of service-based selling. Colin’s sales philosophy centers around empowering others, and his presence on the show delivers a fresh, inspiring perspective for event leaders looking to optimize their conversion rates without resorting to pressure-driven tactics.

One of the central themes of the episode is the idea that sales success begins with strategic preparation. Colin points out that while most event leaders obsess over marketing, speaker flow, and tech logistics, the sales element is often overlooked. He makes a compelling case for treating sales preparation with the same level of care and intention, starting with defining clear roles, selecting the right sales professionals, and training them to be aligned with the tone, values, and messaging of the event.

Another key takeaway is Colin’s insight that practice removes pressure. He breaks down how practicing the delivery of the offer—especially the investment amount—can change everything. From body language to tone of voice, pacing, and mindset, Colin shares how sales professionals can build confidence and congruence through repeated rehearsals. He emphasizes the importance of role-playing and refining how pricing is presented so that sales conversations feel natural, not forced.

Finally, Colin highlights that connection must always take precedence over conversion. He explains that the most successful sales professionals aren’t simply trying to “close deals”—they’re focused on being fully present, listening deeply, and serving from a place of alignment with the event experience. When sales are rooted in service, conversions happen more naturally, and attendees feel seen, heard, and understood.

This episode offers both tactical strategies and deeper mindset shifts for anyone involved in selling during events. Colin’s wisdom will challenge the way you think about event sales—and inspire you to approach them with more preparation, authenticity, and purpose. Don’t miss this insightful conversation that could reshape how you sell forever.

Want to connect with Colin?

Website: https://connectwithcolin.carrd.co/

Sales Coaching Gym Community: https://www.skool.com/coaching/about

LinkedIn: https://www.linkedin.com/in/yearwood/

Facebook: https://www.facebook.com/colincyearwood

YouTube: https://www.youtube.com/@ColinCYearwood?themeRefresh=1

On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Jon Berghoff, founder of XCHANGE, a globally recognized facilitation company that has transformed the way organizations and communities gather, discover, and grow together. Jon is one of the most respected voices in the world of experiential design and facilitation, having led transformative sessions for major brands like Facebook, BMW, Google, and Conscious Capitalism. Known for earning up to six figures per facilitation session, Jon brings a wealth of insight into what makes events truly impactful—and profitable.

From the very beginning of the conversation, Jon pulls back the curtain on a major shift happening in the events industry. He explains that traditional “sage on the stage” formats are quickly becoming obsolete. With information so easily accessible online, people are no longer paying just to be informed—they want to be transformed. Jon introduces a new model that puts the audience at the center of the experience. His mantra? “Turn the room into the stage.” This approach challenges event leaders to stop thinking like lecturers and start thinking like facilitators of transformation.

Jon shares his powerful framework of designing events around three core forms of capital: intellectual, social, and communal. Intellectual capital provides attendees with new ideas and learning. Social capital facilitates meaningful connections among participants. But it’s communal capital—creating a deep sense of belonging—that becomes the glue that keeps people coming back. According to Jon, it’s not just what people learn that matters—it’s who they become in the process and how they feel seen and connected in the room.

One of the most valuable parts of the episode is when Jon breaks down his transparent enrollment strategy. Without using scripts or high-pressure tactics, he explains how he builds trust and inspires action using three simple steps: gain permission up front, create real-time proof by facilitating a shared experience, and let current students authentically share their own stories. This heart-centered, service-first approach to enrollment has been the foundation of his business growth over the past five years—and it's a model that any event leader can adopt.

If you’re an event leader ready to ditch outdated models and lead events that convert through connection, this episode is a must-listen. Jon’s wisdom, authenticity, and practical insights will completely reshape how you approach event design, facilitation, and enrollment.

Want to connect with Jon?

Register for the XCHANGE Approach Monthly Workshop: https://www.xchangeapproach.com/xchange-approach-workshop/

Website: https://www.xchangeapproach.com/

Jon’s LinkedIn: https://www.linkedin.com/in/jonberghoff/

XCHANGE LinkedIn: https://www.linkedin.com/company/xchangeapproach

Facebook: https://www.facebook.com/xchangeApproach

Instagram: https://www.instagram.com/xchange.approach/