In this episode of The High Profit Event Show, host Rudy Rodriguez takes listeners behind the scenes of how top event leaders turn inspiration into implementation — and attendees into clients. Drawing on over a decade of experience supporting event leaders and coaching programs that have generated more than $50 million in sales, Rudy reveals his proven system for creating predictable, high-conversion results at live and virtual events.

The conversation begins with Rudy introducing The Event Conversion Flywheel, a structured process designed to help event leaders double or even triple their enrollments. Rudy explains that success doesn’t just happen on stage — it’s built through careful preparation before the event, strategic engagement during the event, and intentional follow-up after the event. By treating events like a repeatable system rather than a one-time performance, leaders can identify what works, improve with each round, and consistently deliver both impact and profit.

Next, Rudy discusses one of the most critical but overlooked factors in event sales: The Law of Diminishing Intent. He shares insights from a Harvard Business Review study showing that waiting even an hour to follow up with a prospect can reduce the likelihood of conversion by seven times — and waiting 24 hours can make it sixty times harder. This phenomenon explains why so many event leaders fill the room but struggle to fill their mastermind. Rudy emphasizes that rapid, personal engagement before and after an event — through confirmation calls, one-on-one consultations, and immediate follow-up — can dramatically boost conversions and prevent lost momentum.

Finally, Rudy closes with his philosophy — Ethical Enrollment: Shifting from “Sold” to “Enrolled.” He challenges leaders to move away from high-pressure tactics and instead focus on helping attendees articulate their own reasons for joining. When people enroll for their reasons — not yours — they’re more committed, more engaged, and far more likely to succeed. For Rudy, sales is not about persuasion; it’s about partnership. “Sales is service,” he says — “the bridge between inspiration and implementation.” That perspective has guided him and his company, Wingman, in helping experts and event leaders scale their programs with integrity and purpose.

This episode is a masterclass in event conversion strategy — combining data, structure, and heart. For event leaders ready to stop chasing clients and start creating predictable, ethical, high-conversion events, this episode of The High Profit Event Show is one you can’t afford to miss.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes transformational coach and seasoned event facilitator Tony Litster for a deep and inspiring conversation on how to move beyond the traditional event model and create experiences that truly transform lives

With over two decades of experience leading, facilitating, and supporting more than 100 live events, Tony shares his proven methods for creating meaningful emotional connections that help attendees not only absorb information but feel more alive and more of themselves. Rudy and Tony explore how events can shift from being informational to transformational — and why emotional connection is the ultimate key to lasting impact and profitable engagement.

One of the major themes of the episode is creating transformational experiences through emotional connection. Tony explains that people don’t attend events simply for knowledge — they come to feel. The goal of a high-impact event, he says, is to help attendees experience themselves in an expanded version, free of shame and full of possibility. By doing so, event leaders build deeper trust and inspire action that lasts long after the event is over.

Tony also shares three practical tools for deep engagement that any event leader can incorporate immediately.

1. Breathwork — a fast and accessible method to help participants shift their energy and focus in under two minutes.

1. Shame-Dissolving Exercises — reflective activities that allow attendees to feel seen and accepted, dissolving barriers that often block growth and connection.

1. Reflective Writing — guided writing moments during events that help attendees gain clarity from within, turning insights into actionable plans.

The conversation concludes with a powerful discussion on building post-event accountability and community for long-term change. Tony describes his “accountability pod” model — small peer groups that meet for short daily or weekly check-ins — designed to maintain transformation through consistency, community, and humor (yes, even the famous “piss pledge” challenge!). These pods, first developed during the pandemic, have sustained participant engagement for years, helping people stay committed and connected long after the event ends.

By the end of the episode, Rudy and Tony highlight what sets a high profit event apart: not just revenue, but results. It’s about crafting an environment where attendees feel seen, supported, and inspired to take the next step in their growth journey.

For event leaders ready to elevate their experiences, Tony shares a simple but life-changing daily ritual available at TonysRitual.com — a practice that blends breathwork, focus, and self-accountability to create lasting transformation.

This episode is a must-listen for anyone who wants to design events that go beyond content delivery to ignite emotion, foster connection, and create communities that thrive.

Want to connect with Tony?

Tony’s Ritual: http://tonysritual.com/

Interested in Working with Tony 1-on-1: https://www.tonylitster.com/apply-now

Website: http://tonylister.com/

Facebook: https://www.facebook.com/tonylitster/

Instagram: https://www.instagram.com/tony_litster

In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Jase Souder, founder of World Class Speaker Academy. With over two decades of experience in the events industry, Jase has run close to 200 live events ranging from three-day trainings to preview events and has built a thriving seven-figure business through the power of speaking and event leadership. His work has placed him alongside some of the most recognized names in the personal development space, including Tony Robbins, Deepak Chopra, and Mark Victor Hansen. Today, he joins the show to share his wisdom on creating events that are both profitable and transformational.

Jase’s path into event leadership began with a personal turning point. After attending a seminar that changed his life, he immersed himself in the world of events, working behind the scenes, selling tickets, and eventually leading his own. His passion for coaching is deeply connected to his personal story, including the challenges he faced in his relationship with his father, a Vietnam veteran and POW. These experiences shaped his belief that coaches have the power to change the world, and they continue to inspire his mission to help others lead impactful and life-changing events.

During the conversation, Jase shares his insights on how to fill events effectively, pointing to speaking from stage as the most reliable method. Over the years, he has seen the model evolve from selling high-ticket live events before COVID to using more accessible entry points for today’s audiences. He explains why hybrid events have become such a powerful tool, highlighting how the combination of in-person connection and virtual reach can dramatically increase conversion rates.

Jase also emphasizes the importance of maximizing engagement once people are in the room. Rather than relying on surface-level tactics, he introduces his approach to creating transformation as the real key to keeping audiences invested. He explains how his “Three Islands” framework moves attendees from information, to experience, and finally into deep identity shifts that create lasting impact. He also discusses how establishing agreements and community standards sets the tone for accountability and builds a culture where participants are encouraged to show up fully.

Finally, Jase dives into the art of selling from stage with authenticity. He explains that effective selling is less about rehearsed scripts and more about alignment between content, delivery, and mindset. Drawing from his own experience, he reveals how subconscious blocks can sabotage results and how doing the inner work ensures that offers come across as genuine acts of service. For Jase, selling from stage is not about pressure but about congruence, and when done with integrity, it naturally leads to both conversions and impact.

This episode is a must-listen for event leaders who are ready to fill their rooms, keep audiences deeply engaged, and create powerful sales moments without compromising authenticity. Jase’s blend of strategy, mindset, and heartfelt leadership will leave you inspired to design events that truly transform lives while driving remarkable results.

Want to connect with Jase?

Speak to Millions Event: https://speaktomillionslive.com/secret

Free course Speak, Sell, Scale: https://beabetterspeaker.com/

Jase Souder books: