In this episode of The High Profit Event Show, host Rudy Rodriguez guides event leaders through one of the most critical and misunderstood levers in scaling a profitable live event: hiring the right sales rep. Drawing from years of hands-on experience and more than one hundred successful sales hires, Rudy breaks down the hidden costs of bringing on the wrong person and reveals the strategic blueprint his team uses to consistently recruit A-players who drive revenue, elevate attendee experience, and stay aligned with the mission of the event.

Rudy begins by illustrating the importance of building a strategic, high-ROI hiring process from the ground up. He explains how the scorecard—a detailed, mission-driven document—anchors every step of the decision-making process. Instead of relying on intuition or hurried judgments, Rudy shows how event leaders can tie each hiring choice to clear outcomes, core values, and the measurable results that matter most for high-ticket live events. This foundational approach ensures alignment long before the first interview even takes place.

From there, Rudy introduces listeners to his Four-Step “Sourcing–Selecting–Screening–Selling” Framework. Through a conversational and deeply practical exploration, he demonstrates how thinking beyond job boards, tapping into existing networks, and evaluating candidates through structured interviews protects event leaders from costly mistakes. He brings special attention to the power of competency interviews, personality assessments, and rejection-resilience testing—all designed to reveal whether a candidate genuinely has the nature, drive, and emotional stability required in the high-touch world of live event sales. Rudy’s detailed walkthrough dissolves the mystery behind hiring and replaces it with a repeatable process any event leader can follow.

As the episode unfolds, Rudy discusses the crossroads many leaders eventually reach: whether to run the entire hiring process themselves, partner with a recruiter, or bring on a fractional sales team. With honesty and clarity, he lays out the trade-offs of each path. DIY hiring may offer control but demands enormous time and oversight. Recruiters can help, but often without deep contextual alignment. Fractional sales teams, in contrast, offer built-in strategy, tested systems, and performance-based motivation—making them an increasingly attractive option for event leaders committed to high-impact experiences.

Throughout the episode, Rudy’s tone is warm, professional, and encouraging. His insights offer both strategic clarity and the motivation event leaders need to take action. Whether you are planning your next live event, scaling an existing experience, or preparing to expand your team, this episode provides the frameworks and confidence to build a sales force worthy of the transformation you’re creating.

Tune in to learn how to hire with intention, onboard with confidence, and lead events that generate both impact and profit.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

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This week on The High Profit Event Show, Rudy Rodriguez sits down with accomplished and uniquely reflective leader, Michael Brown. Michael is a graduate of the United States Naval Academy, a former F-18 Super Hornet pilot, an entrepreneur who built and exited an oil and gas investment firm for eight figures, and the creator of the Unbreakable Wealth community and its pinnacle live event experience. He is also the host of the Money Stories podcast and the visionary behind a custom-built home in Morrison, Colorado—designed specifically for hosting intimate, transformational retreats.

In this powerful and unconventional conversation, Rudy and Michael explore how deep inner transformation shapes the way leaders design and deliver meaningful live events. Michael shares openly about the post-service healing journey that reshaped his identity, worldview, and approach to entrepreneurship. After reaching the peak of societal success—combat deployments, high performance aviation, major financial wins—he found himself unfulfilled and searching for deeper meaning. That search led him into meditation, coaching, personal development, and psychedelic-assisted therapy, which ultimately became the foundation for how he now helps founders pursue both wealth and inner freedom.

A core theme of the episode is Transformational Event Design Rooted in Deep Personal Work. Michael explains that his events are not constructed from business frameworks alone, but from the lived experience of unwinding old patterns, integrating trauma, and redefining wealth from the inside out. His healing journey informs every part of how he supports attendees—ensuring the event container facilitates real reflection, breakthrough, and clarity around what a truly rich life looks like.

The conversation also highlights the philosophy behind Crafting Premium, Intimate, High-Impact Live Events. Michael’s signature Unbreakable Wealth workshop is intentionally capped at sixteen participants, hosted in his home, and infused with high-end hospitality. Everything from the culinary experience to the carefully curated attendee selection is designed to create a safe, luxurious, and deeply connected environment. He emphasizes the importance of mutual fit, genuine vibe checks, elevated details, and designing the retreat he himself would want to attend.

Finally, Rudy and Michael dive into the essential role of Community, Integration, and Long-Term Transformation. Michael explains that meaningful change doesn’t happen from a three-day event alone. For this reason, attendance at his pinnacle event includes ninety days of community membership, weekly calls, structured integration practices, and real-time support as attendees apply what they learned back in their daily lives. His program blends wealth psychology, financial strategy, intention-setting, and consistent peer connection, helping founders stay accountable as they design a more present, purposeful, and financially sovereign life.

This episode is an invitation for event leaders to widen their lens—recognizing that transformational events are born not from tactics alone, but from the inner evolution of the host. Michael’s journey, insights, and philosophy offer a profound roadmap for anyone committed to designing experiences that shift people at the deepest level.

Want to connect with Michael?

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Website: https://unbreakablewealth.com/

Money Stories Podcast:

On this week's episode of The High Profit Event Show, join me, Rudy, a former naval aviator turned entrepreneur. I'm excited to share with you the five books that have impacted my journey. These books have guided me to live a purposeful life and grow multiple companies to the seven-figure level.

📚 Discover:

1. Rich Dad Poor Dad by Robert Kiyosaki - A perspective on wealth and financial success.
2. Think and Grow Rich by Napoleon Hill - The power of affirmations and masterminds.
3. The E-Myth Revisited by Michael Gerber - Understanding why most businesses fail and how to succeed.
4. Sermon On The Mount (Matthew 5-7) - A spiritual guide to living a principle-based life.
5. Power Versus Force and Letting Go by Dr. Hawkins - Exploring consciousness, intuition, and emotional freedom.

Each of these books has impacted me, challenging me to think differently and take bold action. Whether it's understanding wealth, harnessing the power of collective intelligence, or elevating my spiritual consciousness, these books have been the most important in my growth.

Watch my latest video for more insights on personal and professional development. If you find value in this video, subscribe to our channel to stay updated with our latest videos and podcast episodes.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/